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If you are not actively using checkout automation within your creative business then you're missing the opportunity. I'm Scott Moran the co-founder at , the commerce platform for creators, and checkout automation is what's next in eCommerce.

Let's talk about 4 ways that you can leverage similar technology to the ones Amazon as well as Apple are pouring huge amounts of money into to pull higher profits from your digital product sales. The information in this article was drawn from a book that we wrote that we titled "The Checkout Automation Blueprint". If you're impressed by the 4 methods we'll show you today go here for a complimentary copy of the book and get 18 more just like it.

Checkout Automation is an easy idea, but perhaps not a term you've heard before. No, I'm not talking about the automated checkouts which are unable to tell whether you put your freaking bananas in your bag, or not. Checkout Automation refers to the way you increase your profits and revenue through the combination of data and consumer behaviour to make the best deal at the right moment to the correct customer.

Think of how when you purchase diapers and wipes for the toddler at Amazon, and Amazon suggests adding baby wipes to the order. It's checkout automation in action.

or how the software you love offer you the chance to switch to annual billing after you login five times. It's called checkout automation. If you can intelligently present the right person, with an offer that is appropriate, and when it's appropriate it will be a huge win. Checkout Automation is already taking advantage of the world of e-commerce. Let's look at four simple ways that you can join in the fun and make more profit from sales of your digital products.

The first thing to do is discuss coupons that are pre-applied. From the Database, we know that when coupons are included in an order, conversions are 41% higher! If our designers offer coupons for the customer, we've observed conversion rates as much as double.

So for your first trick of checkout automation, give your new customers a special discount for buying something else following their purchase. In , you can personalize the purchase receipts for each individual item that you offer.

When someone purchases your 6-week meal plan, you could alter the receipt to include an online link for the purchase of companion workout plans. Include a pre-applied coupon which gives customers 20% off being a new customer, and now you've given an individual an offer that is right for them, and just at the right moment.

Let's discuss about the Late Inning Payment Plan.
Pay-per-click plans are extremely popular when it comes to digital goods. Whether you're selling a seat inside of your cohort training or a costly service or high-ticket training, it's very normal for digital artists to offer multiple choices for payment.

Customers can choose to buy in one lump sum, or break up that payment into smaller chunks when they purchase using an installment plan. So, let's get some magical fairy dust for checkout automation to dust over your payment plans to make the most of them.

Don't offer a payment plan right off the bat. So if you have the possibility of hosting a webinar where people can attend then the option following the webinar should not offer the option of a payment plan. It should at the very least it shouldn't be immediately. Give your audience one alternative, which is to make the payment fully. As you move closer to the date to purchase, you can introduce the option for payment plans.

The delay in introducing the payment plan until the "late period" can earn you even more cash, since more customers decide to pay in full. In addition, the introduction of the plan provides an additional incentive for the audience to reconsider what you're selling. People get banner-blindness so quickly. The introduction of a payment plan can be an incentive for users to visit again and check out.

Bonus points when you announce your payment plan on the day before you close the offer. The added conversion boost by the ticking timer away will act as an increase in conversion trampoline. But instead of falling and breaking your arm you will get tons of paying customers.

In order to put it into action, take your sales page and copy it into . Then, on the duplicated page include your payment plan to be an option available for customers. This means you'll now have a page where you can pay the full amount, and another page with a payment plan. For the first day or two, send visitors to the page with just pay in full. Once your promotion is finished begin sending visitors to the duplicated site with the option of paying in full or the installment option.

The last checkout automation strategy is called The Early Payoff.
Remember all those payment plans that you sold during the previous strategy? I bet you've sold hundreds in the past. When you offer payment plans, you are trading a lot. You're saying it's worth it to get more customers, as a result of not having to collect every penny upfront.

So what if you were able to get your cake and eat your cake too? Be aware that automated checkout is about getting the correct offer in the hands of the person who needs it in the perfect moment at the correct date. When you've got a couple of clients who are on payments, you can make sure you send them this email.

30 days after someone buys the product, send an email which gives them the chance to save 20% by paying off the amount of their subscription in advance. Prompt them to simply reply "YES!" To the email and you'll be able to handle the rest.

As you get these YES replies, pull up that order of the customer and then click the Payoff button. Incorporate the discount that you want, and use the card of the customer on record to get the remainder of that cash.

Easy for the user. Easier for the customer. Also, you'll be significantly increasing your cash flow. Never worry about losing payment plan revenue in the event of failed or declined payment attempts. Pay off early to cash in today.

Ok last one. Checkout Automation technique number 4 is known as"Subscription Saver..

Those recurring payments we just discussed ....they are all massively risky. Any creator that has subscriptions for a membership or payment plans for an online course, or client retainers for services knows that collecting funds on autopilot is the most sought-after feature of online commerce.

But, have you ever thought about how denial of payments, lost or stolen credit cards, or even simply expired cards affect this recurring revenue? According to the database: the average credit card successfully rebills 4.33x before issues begin to appear. Also, you can reasonably anticipate 5 months of regular bill until the declined charges begin taking away your profits.

What does checkout automation say about this? The Subscription Saver can be described as your automatic robot that operates throughout the night to keep your recurring revenue from shrinking month after month after month.

If a card of a client is declined it takes action and sends the customer an email with a unique hyperlink to upgrade their card directly from their email mailbox. Always not content with their achievements, Subscription Saver continues this procedure automatically and makes 4 attempts over the course of 16 days.

Combining that with Card Account Updater which uses AI to ensure that every time your customer changes their card at their local gym, it update their account on file for your membership. It is easy to see how automating core functions similar to this is a and dunk for anybody who has recurring sales.

Checkout Automation isn't in the next thing. It's here now, in every major website you're using, as well as in every software that you use daily. It's all about bringing automated checkout to benefit you and your business.

If you want 22 more checkout automation strategies that can make you more money Make sure to download Blueprint for Checkout Automation.