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Feb 10, 2023

1) Online vs. In-Person Sales

In the wake of studying the latest trends for sales online, you may be wondering if ecommerce is the right direction for you. Based on the Quarterly Retail E-Commerce Sales Report of the Department of Commerce, online sales have been steadily increasing until 2022. The increase was sustained despite the fact that online shopping limitations were eased. These trends are likely to persist into 2023 or possibly beyond.

What does this mean for those who create content? Although you may be preparing to start a shop when your revenue starts pouring in it is likely that e-commerce will remain a reliable source of profits over time. E-commerce can give creators other benefits, including:

  • Benefits over overheads storefronts are expensive, requiring hundreds of dollars a month in rent, utility, maintenance, and staffing. You can also collaborate with an established web-based sales platform (like ) with only an incredibly small percentage of the price.
  • It can be a hassle and time-consuming process: establishing the foundation for an online store is costly, time-consuming and stressful. The hassles of this process offer a variety of reasons for creators to be disillusioned and avoid starting. But, with a reputable eCommerce site that you can receive all the tools and support you need to begin selling online quickly.

2) Marketing Trends for Content Creators

It is vital to earn a profit when it comes to earning money for your efforts. What are the ways that the creators of content are earning money? The content entrepreneur's Tilt Benchmark Research offers insight that can help you determine which channels are most profitable for your brand.

The number of people who check out will increase in 2023. Many creators are likely to use e-commerce platforms which provide an automated and customizable checkout process.

4.) Selling Streaming Live The Rise of Live Commerce

Influencers and the creators of content know the purchasing power from social media. Thus, they are able to benefit from the ability to grow in the current trend for sales: live commerce.

Live Commerce is the method that encourages viewers to purchase products featured in livestreams while watching. Through providing links to product pages with an automated checkout  system, customers are able to purchase items as they watch the livestream.

As per Statistica Livestream sales were responsible for $17 billion in the US by 2022. They expect the number to double in the next three years. If you're able to leverage the influence of your livestream and influence, you'll be ahead of the growing trend that will continue until 2023.

  • The debit and credit card industry is experiencing a boom in the midst of a period when traditional payment methods have lost market share to more modern alternatives, debit and credit cards are still in the top spot on the list of. Based on data from WorldPay Credit cards are expected to account for 20.8 percent of online transactions up to 2024. While debit card transactions make up 12.0 per cent of online transactions.
  • Applications for Mobile Payments Information gathered from Insider Intelligence suggests that the 2023 market is expected to earn $1.152 trillion through payment mobile apps, like PayPal along with Zelle. Paying for transactions without mobile apps' compatibility could make your company unaccessible to these important transactions.
  • Mobile wallets like Apple Pay, Google Pay, Samsung Pay, along and other mobile wallets have skyrocketed in popularity over the past few time. Secure and simple payment methods are expected to be responsible for 51.7 per cent of electronic commerce transactions in 2024.
  • BNPPL: Buy now and then pay later (BNPL) payment options are getting more attention. A popular instance is Klarna, a BNPL platform that splits purchases into four installments that have no interest. Afterpay along with Affirm are major players in this marketplace as well. According to Juniper Research, the e-commerce market was home to 360 million BNPL customers by 2022. It is anticipated that this number will rise to 900 million by 2027.

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