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1) Online vs. In-Person Sales
As we look into online sales trends, you may be wondering if e-commerce is the most appropriate option for you. Based on the Quarterly Retail E-Commerce Sales Report from the Department of Commerce, online sales have been steadily increasing throughout 2022. This rise continued regardless of the fact that restriction on shopping in person was completely lifted. We can expect these trends to continue throughout 2023 and even beyond.
What does this mean to content creators? Although you may be preparing to open up shop once the revenue begins to come in online, it is more likely that e-commerce can be a steady source of income long-term. E-commerce also offers creators other benefits, such as:
- Overhead advantages: Retail storefronts can cost hundreds of dollars a month for rent, utilities such as staffing, maintenance, and. In addition, you could join with a reputable online selling platform (like ) at less than.
- It takes time and energy: setting an online store is time-consuming, costly as well as stressful. These challenges make it easy for the creators of content to get disillusioned and avoid starting. However, with a trusted e-commerce platform, you can access all the tools and support you need to start selling your products online immediately.
2) The Monetization of Content Creation Trends
It is essential to be profitable in making money from your work. How are creators of content making money? The Tilt's 2022 Content Entrepreneur Benchmark Research offers insight that can forecast the most lucrative channels for your brand.
3) Find out the latest trends in 2023
Our prediction is that the trend towards checkouts will only continue growing until 2023. More creators will likely use e-commerce platforms which allow for customized and automated checkout methods.
4.) Streaming Sales: The Emergence of Live Commerce
The influencers and creators of content know the power to purchase from social media. As such, these individuals are posed to thrive in the latest trend of sales that is live commerce.
Live commerce is the practice of urging viewers to purchase the products featured in livestreams while watching. by providing links to product pages with an automated checkout process--customers are able to purchase the item during the streaming.
According to Statistica the livestream market accounted for 17 billion dollars in the US by 2022. The company expects the figure to increase by three times over the next 3 years. If you can capitalize on your livestream's influence, you will be ahead of this growing trend by 2023.
5) Popular Payment Methods
- Credit and Debit Cards: While more traditional options for payment are losing ground to newer options Credit and debit cards remain at the top of the chart. Based on data obtained from WorldPay credit cards will account for 20.8 percent of all online payments until 2024. Meanwhile, debit card purchases are expected to account for 12.0 percent of all online transactions.
- Applications for Mobile Payments Information obtained from Insider Intelligence suggests that the 2023 year-end market is expected to see $1.152 trillion through mobile payment applications, such as PayPal and Zelle. Monetizing without mobile payment application compatibility may render your company's brand unaccessible to important transactions.
- Mobile wallets: Apple Pay, Google Pay, Samsung Pay, as well as other mobile wallets have seen a huge increase in their popularity over recent years. The simple and secure payment methods are expected to be responsible for 51.7 percentage of e-commerce transactions by 2024.
- BNPL: Buy now, buy later (BNPL) payment methods are gaining popularity. One popular example is Klarna, a BNPL platform that splits purchases into four interest-free payments. Afterpay and Affirm have significant stakes in the same sector. As per Juniper Research, the e-commerce market was populated by 360 million BNPL customers in 2022. That number is expected to surpass the 900 million mark by 2027.