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Google Analytics is a free online application that offers a roadmap to success in online sales. If you're new to the online marketplace, Google Analytics can seem like the most intimidating part beginning. However, this tool is very simple to utilize when you have the proper guidance. Let's take a deeper take a look at the five tips to be aware of Google Analytics tracking for eCommerce websites.
1: It Is Simpler Than It Looks
The first thing you should know when journeying into the world of Google Analytics is that it seems complicated and complex. Truthfully, it is much simpler than you think.
Google Analytics launched in November of 2005. Since the beginning, the platform has changed numerous times. 16 version updates are scheduled to be released by 2021. With each new update, Google Analytics becomes a little smarter and a lot more accessible to users. In fact, it takes only three steps to setup your eCommerce tracking using Google Analytics.
2: How Do I Set Up Google Analytics eCommerce Tracking?
Naturally, the process of integrating Google Analytics into your selling platform is contingent on how friendly your platform is to the tool. In the case of websites, there are only 3 steps to do so:
- Enable Enhanced eCommerce Tracking within Google Analytics
- embed the Google's Global Site Tag Into Your Products
- Allow Google Analytics eCommerce Tracking In Your Marketplace Settings
Read our complete guide (with pictures) on setting up Google Analytics monitoring here.
3. Why do I Need Google Analytics for eCommerce?
The more data you have to help you increase sales more effectively. If you don't have the correct data, your business online is selling in the dark. The tool can help sellers comprehend how their customers behave on their websites and applications. Google Analytics will tell you:
- What number of views specific products have had, which will help you decide where you can increase production.
- How is your traffic coming via? Are users able to access your site through the links on your social media websites? Or through an online search? Knowing how your customers come across your business can allow you to expand and refine your sales tactics.
4: How Accurate is Google Analytics eCommerce Tracking?
Request that the app do not track? It is tracking that fuels Google Analytics' fire. When users block cookies or choose to opt out of tracking, Google Analytics will go without their information. Therefore, there's every chance that your website has witnessed more interactions from consumers than Google Analytics reports.
The data Google Analytics can track is very accurate. It has an auto filter that excludes bots as well as spiders (web crawlers controlled by the search engines) from information.
5: How Do I Contact Help With Google Analytics?
offers paid services which you can use for Google Analytics help:
- Grow The Grow membership levels include access to 1-on-1 support with professionals, and includes help with questions related to Google Analytics.
- Scale and Enterprise: At the Scale and Enterprise membership levels You will have a designated specialist assigned to your account. They will guide the setup of your Google Analytics setup or help you resolve any problems which you face with the platform.
What's new with Google Analytics 4.
We've mentioned before that Google Analytics is constantly evolving--and Google is currently working on an important platform change. The new Google Analytics 4 offers updated privacy features, improvements in integrations, improved trackingand better insight fueled by Google's machine learning technology. The eCommerce platform is compatible with both Universal Analytics and the new Google Analytics 4. Watch out for our GA4 guide, which will be out in the near future.