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"What is the most effective way to expand my business online?" This question is common among content creators looking for ways to make money from their efforts. Two common solutions are social media marketing and digital media marketing.
Breakdown: Digital Marketing vs. Social Media Advertising
What is Digital Marketing?
Digital marketing makes use of digital channels to advertise a creator's brand, products, or services. The process includes a wide range methods of marketing. These include:
- PPC: Pay-Per-Click (PPC) marketing is campaign paid for that boosts your site's ranking up the search engine results.
- SEO: Search engine optimization (SEO) is the practice of constructing your content and improving the user experience for your website's pages. SEO can help organically raise your website's rankings to the highest of the search results whenever customers Google keywords relevant to your business.
- Social Media Campaigns: Paid social media advertising (like Facebook Ads) allow for a crossover between social media ads. Since they're executed like a traditional marketing plan, they're often categorized under the digital marketing umbrella.
- Show Advertising is a kind of digital advertising that is available on social media platforms, display advertising is the method of placing advertisements on sites owned by third parties.
What is social Media Advertising?
The world of social media advertising is a $226 billion industry, according to Statistica. Advertising on social media includes:
- Making content and using your social networks online to help promote your business
- Making use of paid advertising or partnerships with influencers to promote brand awareness or product recognition and increase sales. Although this can be misunderstood as Social media Marketing, the critical differentiator is that:
- If the content is posted by a person (whether it be an influencer, or even your own page) it is considered social media advertising.
- If you have to pay the site to share your promotional content, this is social media marketing.
3 reasons to think about Digital Marketing
Even if you are strictly a social media content creator, digital marketing can be useful in the monetization process. If you're in search of an innovative way to increase sales, here is how digital marketing can help:
- Gaining Stability, Control and independence: The social media platforms can change overnight. In the event that you are completely dependent on a social media site the business is not able to exercise a certain element of control. Establishing a presence on the social media platforms can protect your online business.
- Broadening your reach advertising on social media can limit your reach, particularly among certain demographic groups. It is possible to reach a larger market with digital marketing.
- Rethinking your Target market: The selling possibilities could go beyond your existing social media audience. Even if your monetization relies on the social media platform you're using, it might be time to rethink your target market. Let's take an example: the people you target are younger. High school or college students can be reached easily on social media--but more likely not to have the money to support your business. You might find sales more effortless when advertising to a larger audience. Digital marketing can help.
Potential Considerations: Why Digital Marketing May Not Be able to Help You
Digital marketing represents an investment in your time, money or both. Before you dive into the world of the world of digital marketing, it's essential to determine whether or not your marketing strategies are set up for success. Here are three possible reasons why digital marketing might not help your business.
- Branded Products: If the products are strictly related to your social media profile and you do not appear to have a large market outside your following on social media. If this is the case your efforts to market through digital channels could be unsuccessful.
- Financial and time-bound marketing efforts (like SEO) are investments that take several years to achieve success. However, while PPC can provide immediate results, it can additionally cost you more upfront. While social media success is not as reliable, it might be your ideal option when you want the potential for both rapid and cost-effective results.
- Successful Social Media Strategies self-promotion of your business on social media is free. If your effort is successful, you might take the time to research ROI scenarios. It is important to make sure that the revenue you earn through digital marketing is greater than the costs associated with these efforts.
3 Reasons Why Social Media Marketing Could be Right for You
Even though traditional businesses aren't able to handle the dangers of advertising on social media, this could offer plenty of opportunities to grow your company.
- Cost: In certain instances the use of social media marketing can cost less than traditional marketing methods. If you have a strong social media presence and promote yourself, you can have an opportunity to get simple and inexpensive business marketing.
- Broader Reach: Social media advertising can give you a chance to connect with different audiences--especially younger demographics. If you are finding this part of your reach deficient then social media could be the ideal option to your needs.
- Global: Advertising on social media can be a great way to seamlessly reach potential clients across the world.
Possible Considerations: How Social Media Advertisement Might Not Help You
Much like the digital world of marketing, advertising on social media isn't for everybody. Let's unpack three potential considerations for why using social media ads could not work to your company.
- Regional Service Business Social media platforms are often filled with global audience. The social media followers of an influencer can be found dispersed across the country or around the globe. If your company only provides customers in your geographic location Social media marketing may not be the best option for you.
- Stay Wary of False Audiences The social media influencers have a strong selling power when it comes to partnerships and advertisements. Yet, a lot of "influencers" have social media followers that are populated with bots as well as targeted audiences. In these cases advertising, you are likely to result in few, if any, sales.
- Changing Social Media Climates: A social media platform can be sold, bought, or modified in a significant way at any time. In the event that you put time or funds in social media marketing campaigns the results could go in a rut with an unexpected changes or modifications to the social media platform.