YouTube icon

This has happened before. You visit the internet to search for a product or service that you want, and without prior warning, you're lost in a sea of messages, pop-ups as well as unclear instructions. You are unable to find the information you're looking for and you leave from the site without buying the item, and are left angry and dissatisfied by the whole journey.

That's not what you prefer your customers to be treated. Customer service should be a priority to stop the same thing issue from occurring on your sales pages.

It is crucial to think about the User Experience (UX) during the layout of your pages for sales. UX encompasses every aspect of interactions between the client and the organization, its services, and the products it offers. This also covers what they think about their experience on the website.

To ensure that your visitors get use of the contents and have a great time to your site, make sure you build your website for your users in the mind. This is how you can achieve this:

1. Learn more about Your Public

Consider who might take interest in what you have to offer for them. You can then pay attention to their needs. Are your customers knowledgeable regarding the products and services you offer? Are you required to provide some details to your visitors on your website? Do you have clients who require services you do not offer?- if so, can you make your site more user-friendly to fulfill the need of their clients?

Request feedback from your customers when they have finished their browsing on the website. Be open to their feedback. It is impossible to know what feedback can give you an idea that will increase your sales!

When you have a better knowledge of your customers and their needs, you can optimize your sales pages on your website to direct them toward what they want and remove any irrelevant information that keeps them from checking out.

2. Be Accessible

Accessibility is a major issue within the current UX area, however it's not the sole reason you should not plan to accommodate it. Being able to make your website accessible to those handicapped expands the number of users you reach and breaks away obstacles that could otherwise prevent the access of your content to those with disabilities.

Here are some suggestions to make your website's sales pages easily accessible

• Select text with high contrast as well as backgrounds. If your page's background is white, choose black text. The reverse is also possible. Use color not as the sole way to distinguish hyperlinks. If, for instance, you have a link that is red while the other is green, anyone blind to color may not be able to discern the different. Another method to distinguish the two links is to use forms that help users navigate (ie: "Click the square button").
• Add closed captions to the audio or video files you upload. While manually entering captions to your audio or video may not be the most enjoyable job, it's essential for hearing impaired people to be able to use the feature. There are AI programs that will automatically enter captions on your behalf, or you can hire an independent contractor to complete the task on your behalf.
• Beware of strobing lights as well as rapid changes in brightness that could negatively impact those with photosensitivity, or who suffer from epilepsy. A few websites are designed to be dancing, however the page that you're on isn't among them.

It's not a simple remedy, and you'll want to be aware of it when you're creating something new to your sales page. Look over the Web Accessibility Initiative to make sure your site stays up-to-date with the latest standards.

3. Keep it consistent

Use the same terminology in reference to your products across the entire site so that users don't become disoriented. Don't call your the same product a pamphlet instructions manual, or a complete non-fiction book, and an accompanying guidebook on the same page. You must stick to one brand name so your customers will be able to recognize the product they're purchasing.

Build Your Online Business with

If you follow these tips and you'll be ready to review your website's sales pages and make sure it meets the new UX standards!

There are pre-designed sales page templates that have proven to be effective, which are available to test for free charge with our free trial of seven days. Start today to try it free and discover how many users just like you have switched to HTML0.

This post was first seen on here