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We've all seen it. You enter a new website, looking for a product or service you need but without warning, you're lost in a sea of pop-ups, confusing text as well as unclear instructions. It's easy to don't know what you're looking for and exit out of the website without buying something, irritated and frustrated with the entire experience.

This is NOT how you would want your customers to feel. Prioritizing customer experience can help to prevent this issue from occurring on your sales pages.

It's essential to consider User Experience (UX) when creating your sales pages. UX covers every element of how a user interacts with the company it provides services and its products, including how the user feels about their time spent at the website.

In order to help your visitors benefit from your site and have a great visit to your website, design with them with them in their minds. Here's how to do so:

1. Find out about Your Public

Consider who might buy your products be aware of their requirements. Are they knowledgeable about the services you offer, or do you need to give an explanation of your homepage? Do your clients require something you do not offer?and if so, are you extend your content in order to fulfill the need of your customers?

Get feedback from your customers after they check out the site. Be open to their feedback. You never know when a piece of feedback could give you an idea for a amazing idea to increase your sales!

Once you know your customers, you can streamline your sales page to direct users to the products they require, and cut extraneous content that hinders customers from visiting.

2. be accessible

Accessibility is a major issue in the current UX area, however its trendiness is not the reason you should design using it as a consideration. Making your content accessible to those with disabilities increases the audience you reach and breaks down walls that otherwise would restrict access to the content.

Here are some ideas to make your sales pages accessible:

• Pick high-contrast text and backgrounds. If the background of your webpage is white, you can use black text or the reverse. Don't use color as the only way to differentiate links- if there is a red link while another is green, people with red-green colorblindness might not be able to discern the difference. A different method of distinguishing the links is using designs to direct users (ie: "Click the square button").
• Add closed captions to the video or audio content you've created. While manually typing captions isn't an enjoyable job however, it is essential for those with hearing loss to be able to use this feature. It's good to know that there are AI tools that automatize captions for you, or you can hire a freelancer to do the job for your.
• Do not use strobing lighting or quickly altering brightness levels. This may negatively affect people with photosensitivity and people with epilepsy. A few websites are designed to be a dance party, but your sales page is not one of them.

Accessibility isn't a quick and easy fix, and it's best to think about it every time you're creating something fresh on your sales website. Check out the Web Accessibility Initiative to ensure that your site is current with the latest guidelines.

3. Keep it consistent

Utilize the same words in reference to your items throughout your site, in order to prevent your customers from becoming disoriented. Do not label your product as a pamphlet, instruction manual, comprehensive non-fiction handbook, and guidebook companion all within the same web page. Stick to one title so your audience will understand what they're buying.

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With these tips, you're ready to take a glance at your sales website and ensure it's in line with your newfound UX guidelines!

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