Which Social Media Networks Are Right for Your Brand?

If you're new to the world of eCommerce it's likely good that you've at least contemplated creating one or more social media profiles for your business. Social media is like the wind, and if you believe that a Facebook page suffices for reaching your potential customers... well, you could be in for an unexpected surprise.

There's always more possibilities. Each network offers advantages and disadvantages and specific guidelines that must be adhered to.

In this article, we'll examine the best way to determine which social media platforms are the right fit for marketing your eCommerce business. This article will explain why it's important to choose carefully, and will then take a closer look at important platforms such as Facebook, Twitter, Pinterest, and more so you'll know whether they're a good fit for you.

Important to choose the right network

If you are a proprietor of a business Your time is valuable. There are many other things you have to do with social media, without adding it to the mix. It's becoming an integral part of an effective marketing strategy and your presence is expected from your clients It's now a must for your business.

There's not a rule which says that you must maintain a presence on each and every social media network However. In fact, for some stores, it could be seen as unimportant to create the Pinterest page or a LinkedIn profile because people who visit their sites do not use those apps or platforms. And wasting time is something that you must avoid, because it keeps focus on activities that earn the highest amounts of cash.

This is why it's crucial to choose the right social media platforms for your organization. Picking the platforms where you have the best chances of connecting to your target audience, or even your existing customers will mean you'll use much less time and earn more money. It won't be necessary to work as hard to see outcomes, neither. Consider it like choosing the "path of lowest resistance" -- which path can you choose to go so that you'll need to perform most work to see the most profit?

If you carefully evaluate every network in order to select the most suitable one to suit you-- where your customers already are as well as where your business fits best -- you'll be able to maximize your time and ensure you get an ROI. With that in mind the following are some points to take into consideration for each major social media platform, including who utilizes each to the types of content that are successful on each.

Facebook is the perfect platform to target marketing of your product

Since the beginning of the year, Facebook has slowly reduced the organic reach of pages. It has severely reduced the amount of exposure their posts get through the News Feed the change is such that it caused a lot of anger the network required an FAQ regarding it. Some reports estimate that the majority of organic brand posts are now able to only reach 2% of their users. It means that there are fewer views, less clicks and a lower revenue for the items or posts you publish on your Page.

This doesn't mean that you must give up Facebook, however. If you've accumulated a Page full of Likes, or you're finding that your existing page is growing at a steady clip, you can certainly benefit from this crowd. But the best way to achieve this is via .

In the present, when Facebook is no longer reliable in sending even your most engaging content and product news to its users, the best usage of this site is to share your most important news through the use of paid methods. This might mean boosting a post on your page which is pushing it to News Feeds. Or it might mean specifically advertising to website users with an ad urging users to visit your page so that they won't miss out on a good deal.

The good thing about this type of Facebook utilization is it means that any brand can do it and have a similar chance of success. Furthermore, promoted posts and remarketing ads are shown to current fans as well as those who have been to your site, or visited it therefore they're highly relevant, targeted material -- and much more relevant than an ad that is shown to someone who's not heard of your company prior to now.

The downside, of course, is that you have to pay for ads. If you have the proper material, ads that are well-written can perform very well and could earn you a lot of revenue.

Twitter is the ideal platform for clever conversation, content and social interaction

19% of the total adult populace currently uses Twitter according to Pew research, and most people are younger than 50. The network is limited in your posts to 140 characters is widely used by companies, if not because the majority of their clients utilize Twitter. However, does every company have to join Twitter? Are certain businesses able to achieve greater success on Twitter over other brands?

In contrast to specific types of companies that have been successful with Twitter It appears that specific types of brand content will determine the success you are on this network. The study also found that videos outperformed images, links to how-to and blog entries outperformed all others by the quantity of retweets received, and that users who tweeted quotes received 43percent more followers than those who did not.

If your eCommerce company isn't based on what you sell Tweets about interesting content, posts photos, and even gives motivational quotes (provided they're related that is related to your company, that is) It appears that you be more likely to receiving clicks, retweets and people to follow than companies that do none of this.

In all honesty, Twitter is really the perfect platform for brands to engage in a conversation with its customers. Since the platform is accessible and widely-used as well as it takes less time to compose tweets than email You're bound to get inquiries, feedback, and concerns here. If you answer quickly and correctly, research shows that this good experience may encourage more sales. Be prepared to watch these comments and be prepared to respond in a timely manner!

Pinterest is the perfect place to find beauty, food, and fashion labels

Pinterest Pinterest, the social media platform that allows you to search for the most popular, interesting, and useful "creative concepts" in the form of pins, continues to grow each year. The most recent statistics show that around 28% of adults Internet users use this site.

This may seem unimpressive on its own however, what's important regarding Pinterest is who makes use of it. According to the eMarketer, 85% of Pinterest's total audience is composed of women.

Finally, take a look at this Millward Brown study which revealed how Pinterest customers -- which is 87 percent of whom have bought something they found on the site! -- say they use the site to find products to buy from five main categories: food, home decor, clothing/accessories, hair/beauty, and health/fitness.

What does this mean for your company? The answer is, if your online business sells goods in one of these five categories it's likely that you'll discover that Pinterest is a natural choice for your business. The majority of users find and re-pin images from the categories with the intention of purchasing, and If the content you're providing are unique and attractive, you have the potential to get more sales from Pinterest more than any other social network.

Instagram: best for brands with appealing physical items

Almost fifty percent of Instagram's 300 million active monthly users are active on the platform each day as per the latest research on this growing photo-based social media network. Instagram's frequent usage by consumers easy system to publish pictures, and its relative ease of use for businesses No content is ever blocked, hidden, or shown out of order in the feed. This makes it a great choice for most eCommerce businesses.

LinkedIn is suitable for culture, company news, as well as for advancing your career

LinkedIn is currently used by around 28% of all online adults. It's the only social network that has users who are most likely to be in the 30-64 age bracket than between the ages of 18 and 29 The majority of users are by university graduates.

This network is tricky for companies. Because most users rely on LinkedIn to do things related to their careers such as connecting with coworkers as well as finding work, and sometimes reading articles -- information that's not connected to your brand might not be as successful. LinkedIn's Business Pages can be intended to attract potential employers and people who want to know more about your company's image, and this is the one time when it's beneficial to speak about your company frequently.

Because of this, LinkedIn can be used to serve the purpose of attracting people to your company from a business perspective. There is a good chance that people are following you as they are looking to purchase from you -- they tend to join you because they would like to be employed by your business, or do business with you in some other way. Posting company news, information on your culture, or sharing job openings will help you build a positive image on this site.

These are the niche networks such as Vine, Snapchat, and Meerkat Take care when using these networks

It's easy to get immersed on the latest social media trends. Each time you discover a new or emerging network, you're probably interested and excited to test every hot app to see if it works for yourself. However, before you send snaps to customers or streaming live videos for your site users, think carefully about the potential long-term advantages from each of these new or niche networks.

A crucial fact you should especially be aware of is that new social media platforms are often created with no standardization, guidelines or even features. Because they're created with users in mind and not for companies Brand features tend to be implemented later in the process, and they might restrict the of your business, or stop abruptly the revenue stream you've relied on for years.

Like we've stated before it is important to take your time. Do not make a decision to invest in an online social network just because it's cool or is trending. Invest in one that your target audience is interested in, that has set standards for brands, and has clear long-term benefits to your business, such as more revenue, or better communication with customers.

It is the best method to select the right networks for you

The right social media channels to showcase your eCommerce company is a difficult task. Before you begin, you might be fearful that you'll be investing lots of time, but seeing almost no return, or spending advertising dollars that don't produce sales. However, by conducting your research prior to the start and knowing what each platform offers and your business, you have a much better chance of succeeding in social media than a company who is a sign-up for every option under the sun.

The tips we have provided in this post have given you the best starting point to deciding how you can launch your social media presence.

If you have additional queries about selecting the appropriate networks for your business contact us in the comments.