What was the result of the event Amy Lang Made $113,000 Helping parents educate their children on sexual health
Amy Lang assumed that as mother she'd know exactly what topics to speak about with the child she raised.
As an educator of parental and sexuality over the past 17 years she was used to being exposed to sexuality on a daily basis. It was not her intention to be aware of how uncomfortable -- and clueless -the feelings she would experience when it came time to talk about sexuality to her child. "I was embarrassed to be discussing sexuality in front of my son. I'm an instructor for sexuality," she says.
Looking for ways to establish herself as a trustworthy parent, she began doing further study. Her first step was to pursue her studies in applied behavioral sciences when she started to learn about best ways to talk to children about sexuality . It is a topic she considers vital and is often overlooked. "We are all aware that children have to be healthy in emotional, physical and social health. However, we don't talk about sexuality because it's taboo" she says. "We have a lot of questions regarding healthy sexuality, and the sexual growth of kids."
Through her study and experience, she was able include additional tools in her arsenal. She felt compelled to continue helping parents deal with the problem and , this time, to offer online training. The year 2017 was when she launched her first course, Birds & Bees Solution Center for Parents. The following year, she has launched her second program, Preschoolers and Parts & Playmates, Parts & Playmates Private Parts and Playmates. "My conviction is that knowing can empower," explains Lang. "The more knowledge you have is the greater chance to help your children ."
Today, her online courses make up half of her revenue all-in. Since launching her first course in 2017, she's earned 11.3 million dollars. What's so great about it? The only revenue source is her email addresses , and her word-of mouth to promote the courses. "I don't have to consider a lot of things," she laughs.
"I'm earning money as I clean the dishes."
While her achievements increased naturally, she was conscious of the steps she had taken. These are just a few examples:
Skip ahead:
- She makes use of
- She set up the email address of her list.
- She utilizes social media to market and not sell
- She creates the member course
- This bonus program
- She creates content through trials and errors along with
- She gets to know the wants and needs.
She uses HTML0.
Lang is in the business being an entrepreneur nearly 10 years before launching her first online course. Though she's extremely passionate about teaching in-person and continues to host workshops and live performances, the idea of the online class seemed to be an ideal choice to her company.
In addition to the ability to talk with parents and persons who have contact to children. She wanted students to be in an environment where they can study from the comfort of their homes, as talking about sexuality may cause discomfort for certain people, and online classes provide students an intimate environment where they can learn.
The platform she chose for her class over other online platforms offering e-learning. "It was the most accommodating, it was simple and inexpensive," she says.
HTML0 She makes an email-list
When Lang began her online course Lang had built up an extensive email list that included more than 17,000 subscribers.
Her method to construct the majority of her email list was quite simple; when instructing live classes Students were given a QR code that would direct visitors to the website to sign-ups for newsletters. In addition she moved her iPad around the classroom in order for students to manually input their email addresses. The way she approached people was to ask their email addresses in the middle of her sessions, at when the students became intrigued and interested to learn more.
While she's at it she's collecting email addresses through live broadcasts and her website. Her navigation bar on the website is able to select a link which reads "free tips. Once they've clicked it, users are taken to a webpage which allows users to enter the email of their choice and then receive an offer for Seven Tips for Having Amazing Birds as well as Bees Talks. This offer is delivered via email. In addition, it provides details about the school that she manages.
Although she has a long number of addresses for mailing, she reminds online course the authors of the course online that it was not something that happened quickly. "I've been doing this since 1997," she states. "That's 1,000 people annually. It's not an original concept. It may take some time to create a successful program even though you may not have a complete system."
Social media is used to promote her business, not for selling
While she has her YouTube channel which has approximately 800 followers, as well as an Instagram account with nearly four thousand members, and Facebook has a page with 10,000 followers, as well as a Q&A style podcast however she claims that emails with the greatest convert. She's however not marketing her courses on social media. her classes, but instead uses the email list to promote her courses. "It's far more personal receiving an email. It's true," explains Lang. "Social media is used for marketing purposes, and it's not for selling anything in my personal world ."
While Lang doesn't rely on social media to facilitate sales for her courses she does find these platforms effective in advertising her classes. In order to make the process easy to share identical content across all her social media sites every week, and plan the content in advance. Every piece of content includes an invitation to action. The author invites readers to subscribe to her monthly newsletter and have individual discussions along with her during"what she hilariously names"a "Quickie Consult,"to purchase one of her online classes and/or engage the services of tutors in person.
While she doesn't possess a community for her students, she creates an atmosphere of belonging through the social media networks, in particular organizing a series called "Help Another Parent. The series Lang answers questions asked by parents and allows people in the community to give helpful tips. "I am very acquaintances with my peers, and the vast majority of members have fantastic suggestions," she says.
Lang suggests course creators ensure that their social media posts are tailored for their customers' preferences. Additionally approaching marketing with the right mindset is crucial.
"Believe that the information you give us can benefit others."
Apart from social media as well as her email lists, her following has grown organically by word of mouth; many of those who have attended her live events or online classes have were able to spread the word to their teachers and parents.
She designs a membership course
Her primary audience includes parents of kids who are between the ages of 5-12 years old, as well as professionals , who are mostly first-year elementary school instructors.
The website she designed to help parents called Birds & Bees Solution Center for Parents, runs as a member-only site that costs $89 USD annually. It was enjoyable to experiment with rates until she settled on what she was willing to spend; she wanted it to be as straightforward as possible. "I would rather there not have to be too much consideration about price," she states. "I prefer it to be a simple to say straightforward"yes ."
Lang compares the course to the concept of a "library" of materials, including handouts, videos and audio files, as well as topic-specific webinars as well as other materials as well as daily classes called "Hump Day Half Hours. The sessions consist of the training lasting 10 minutes and then individual instruction. "These sessions are among my top choices because they're live , and I can connect with my students," Lang says. Lang.
The curriculum was developed by the instructor in an library format since most parents only have one question. Instead of spending hours of information students must wade through to get their inquiry answered The library lets users pick and decide what they want to learn. "With libraries, users do not have to be concerned about it is appropriate for children or research-based because it is already," adds Lang. "People often say to me every day, "Thank for this, it's made life easier .'"
The course content will be added to the course in a regular manner. "I am able to help many parents, and I don't have to be present in the manner of a teacher," she says. "It's only one of the many advantages of having a site that has members ."
She is the one who designs her bonus courses
As a parent educator She also works with professional educators, primarily early childhood educators in order to aid in the prevention of sexual assault.
The course she is teaching Preschoolers, Private Parts, and Playmates specifically targets kids in the same age range. In this course, she will teach about sexual behavior for children from birth that includes what is normal and the not so typical as well as how to determine whether a child requires assistance.
Furthermore it provides companies with an opportunity to recruit her. "Some companies aren't financially equipped for me to receive a salary to join their teams," she says.
After students have completed her class and leave, she is not able to offer any products or services to students. But her aim for 2023 is to devote more effort into promoting the "Quickkie Consult" as well as the electronic book known as Sex Talks: For Tweens and Teens What To say and How To Say.
She designs content via trial and error
It took Lang some time to comprehend how to create content to create her online course. It was a process that required many trials and errors. In the end, when Lang recalls her journey to create her online course the most difficult part was coming up with the perfect length of the video, as well as the number of handouts that should be provided (and the degree to which they're useful) and what kind of material would resonate with her audience.
As she looks back on Lang's writing story, she could have wished she could have performed an audit at the end of the year, to assess the reactions of the readers and adjust the content based on the responses. Although she's modified previously, she is convinced that feedback can help you improve your skills as writer.
At first, she was producing videos that would last for hours to teach her classes and then realized that the videos were way too long. The videos she produces are less lengthy and more accessible because her viewers are parents who have busy schedules and do not have lots of time to spare. "I would like to make it simpler and simplify it," she says.
Her family isn't a source of support for her when developing fresh content. Instead, she's a book reader, stays up-to-date with research and allows the parents' questions to guide her when creating fresh content. Additionally, she has colleagues that she works with who help in the development of ideas and provide assistance.
She analyzes the public's expectations and wants
If you're thinking of creating an online business for courses The creators should decide on the reason they wish to create an online course. This will enable to set a goal that they could reach at a small scale.
Lang insists that it's essential to understand what an audience wants and requires. "What you think they'd like and desire isn't always what they truly need or would like," she explains.
To determine the desires and demands of a potential buyer, Lang advises that creators give their users an online survey and use the outcomes to guide the design of their online course. "Be conscious and persistent. Be aware that it'sn't just about you as a person. The focus is on the people you serve," she says.
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