What video experts are doing to leverage AI for creating videos

Jan 18, 2024

The way my AI chatbot that was trained on Bob Dylan lyrics says, "The times they are a-changin'."
Although AI-Bob might only be talking about how artificial intelligence can fundamentally alter the way in which professionals in the field of film and video design or shoot and edit video these days but I'm not able to guarantee that it wasn't just a little part of his machine-learning thinking.

The ideas of artificial intelligence existed since the very beginning of sci-fi literature. And in many ways we've believed that this futurity has been coming for a long time.

Yet, even with some prior knowledge, nobody expected AI to enter the market at such speed. New AI tools are systematically making videos more efficient and the latest AI capabilities make workflows more efficient and more automated.

If you're interested in learning the ways to leverage AI to enhance your video content and -- you know -- keep up with the ever-changing times We've got you covered using the suggestions and techniques in the following article.

The background of AI in film and video production

From the very first screen portrayal of artificial intelligence in the film "Metropolis" (1927) up to the iconic HAL 9000 AI character from "2001: A Space Odyssey," AI has a extensive history in the film industry itself. As a instrument for film production, AI is rather brand new in the field.

Adobe introduced its machine-learning and artificial intelligence technologies Sensei back in 2017, as well as a host of other video and film tech brands have been experimenting with techniques that artificial intelligence could be used to speed up different edit and production workflows for the past decade.

But, for the vast part, AI was not a integral part of the production process up until the last couple of years. The majority of applications are limited to preparation as well as transcriptions and scheduling and is one of the most effective methods to streamline your projects with AI.

AI in pre-production

If we're talking about AI and its usefulness today (as opposed to the possibilities it presents for the future) the majority of most recent innovations have dealt with the writing and text. In the wake of ChatGPT revolutionizing the industry thanks to its massive feature chatbots that use language models We've observed the power of AI at understanding and generating text as well as speech.

Due to this, the majority of the ways in which AI has gotten its foot into various creative projects (and in particular with video -- is through automation of different text-based tasks like transcriptions as well as subtitles.

Since Rev AI through Otter, there have been a variety of new tools popping out that can be capable of taking long clips of audio or video, and making use of AI to speedily and precisely convert them into text for you the editor to edit.

And, even more importantly, with newly added text-based editing capabilities to editing software for video such as Premiere Pro and DaVinci Resolve editors of video have the ability to read those transcriptions and make changes via text. The changes can later be converted into video.

They are great tools for pre-production as well as you could make use of AI chatbots such as ChatGPT to help with all manner of scripting, shot listing as well as production schedules as well as coming up with imaginative titles and descriptions for your video content as well.

Below are the top three AI tools that are in pre-production AI software tools:

AI-generated image of a blonde woman wearing sunglasses and an orange jacket

AI to improve production

Now, moving into the exciting things. Although AI is mostly restricted to post-production as well as pre-production, so to date, there's many ways the way that AI -- and in particular AI that is generative AI -- can be employed to assist in the production of video.

In a look at an generative AI in particular, AI apps like Runway and Pika are already breaking into the creation of videos based on texts, images or video instructions. While they might appear a bit dated and cartoonish today, if you use the right prompts and stylings they have the potential to create photo-realistic video -in a shorter time than you think.

However, with the tools that are available currently, the best option to use AI on your current project may lie with the ability to use AI to give depth and energy to your videos in addition to helping manage your process of production shooting.

Furthermore, due to AI and the amount of potential generative options that are available to you in the edit later the photographer can take your photos much faster and with more freedom knowing it is always possible to use AI to remove undesirable background elements crew members, additional cameras or equipment.

These are some AI-powered production tools to take a look at:

The effects from AI on stock photos as well as video B-roll

Before we get into post-production it is important to note that, of all video-related industries, AI is going to possibly revolutionize stock images and B-roll the most. With the addition of AI and video editors, they will eventually be able to trigger and create all kinds of needs, both specific and niche for stock photo or video.

However, as we're rapidly becoming aware of AI as well as its uses as well as rights, there's lots of questions concerning how AI apps get their videos, images, and data from for their machine learning needs.

For example for instance, a class-action lawsuit was filed in the last few days on behalf of Stability AI, DeviantArt, as well as Midjourney due to their use of Stable Diffusion on behalf of many artists who argue that this AI tech makes use of thousands -- or even billions of images with copyright rights.

We're entering an interesting age where stock photo and video are becoming more flexible and also more important for sourcing authentic AI generation, that are licensed and not unverified (and possibly illegal) footage or photos made by other artists or businesses' works.

AI for post-production

Moving on to post-production and post-production, we're seeing the power of AI and just how revolutionary it could be for the industry. We've already covered it the generative AI, in particular is set to be the killer technology of the next decade for video editing.

Long gone will be the days of re-shoots and having to enter and do frame-byframe editing to an image to erase the character or modify the logo. New generative fill tools in Premiere Pro and similar AI-powered capabilities are coming to every one of the leading tools and video editing applications.

Even text-based editing, where editors have the ability to utilize AI to fully transcribe their videos, then make changes to the text as an option to smooth interviews (no more "ums" as well as "ahs") as well even totally create new footage or scenes in the future.

With AI tools coming for all types of post-production applications like color-correcting or editing, and even the power of generative AI to design new camera angles AI has already begun to shape video editing into an entirely new creative technique.

Top 3 AI production tools:

AI-generated image of guy in a pink jacket working at a laptop with swirling, cloudy background

Tips and tools to use AI in video today

We're always exploring new methods to implement AI in our production to streamline the process of creating content and help streamline workflows.

"As an editor of video I'm constantly thinking about the logistics of continually updating our content in the future. We often shoot in rental places, not our studio. So when something happens that we'd like to modify or add to certain sound bites in a video, it's necessary to reshoot. However, it's super cool to imagine how AI will possibly be capable of taking our current recordings and make new sound bites that sound exactly the same acoustically. It could be very helpful for our work."   Elise London, Senior content production manager at


In closing Let's look at some tips, tricks, as well as a couple of additional AI tools that can help you learn more about the AI-powered workflow for video production.

The actual power of using AI for your project will focus on optimizing and streamlining your processes throughout. These suggestions are designed to simplifying your work. (Read this: you aren't 100% replacing yourself or your crew by AI bots... yet.)

  • feed your video production needs through a chatbot (like ChatGPT) to come up with the basic plan of production and timetable. Does it match up with what you'd expect? If so great, if it differs, see whether your AI strategy could help you save effort or time.
  • If you're in need of a creative script, try giving AI a chance to rewrite the script or improve it. Also, you can provide your instructions to AI prior to starting. However, should you just want to see how much AI can help you, allow it a chance to refine (or even give feedback) to your script.
  • To conceptualize and create storyboards Try using a dynamic AI software (like Midjourney or DALL-E) to create concept art. You can feed these AI apps with either text or images as prompts as well as see how well they could draw your camera setups as well as camera designs.
  • Before hitting the set, see if any AI software can be used to further simplify your production schedule. It never hurts to try to see whether AI could save cash and time by making your production short and productive.
  • When on set, bring your concept art and further edit it in real time. If you're getting feedback from cast and crew on possible modifications, you can quickly incorporate this feedback into your generative AI tools and tweak your production design and elements when you're still on stage.
  • Once you've wrapped production, make use of an AI software such as Rev AI or Otter to translate your film. It could be extremely helpful in your editing process, as it lets you look over transcripts, instead of reviewing every minute of your video (and transcribing it yourself).
  • Make immediate changes and edits to your video in accordance with these transcripts. Tools such as Adobe's text-based edit tools can assist you in making these changes when you upload your video to your NLEs.
  • Make small or substantive changes to your videos by using generative AI tools. AI apps like Runway and Stable Diffusion will help you put in new graphic elements or footage created based on text or image instructions.
  • Once you've exported the videos you can use AI text chat tools to create various and new titles and descriptions of your videos before the upload. Explore different options to discover which imaginative titles and descriptions could be the best for your needs.

Be aware that these are just some ideas and suggestions for adding AI to your video workflows today. The latest AI tools and features appear almost every single day. So stay tuned for any new innovations or breakthroughs that might simplify your video productions further.