What to do to plan a successful Digital Product Launch -

 The last update was September 1st 20, 2022

Launching a product is an event ... like an art show or a huge "open house" which makes a statement: "Hello world, here I am. Come visit and learn what I'm all about." A launch is an opportunity to "wow" your audience.

Your audience will be an opportunity to discover. Is this product able to do something which pleases me? Does it solve a problem, perform better than a similar product I already have? The moment you introduce your product to the marketplace is when you can open your doors and test the extent to which you can meet the needs of your clients and expectations.

As a digital item isn't an actual product, it doesn't take up space in the physical world. What should the launch of your product look like? How do you prepare one? And how will you make it reachable to people and how can you make the effort you put into it be worth it?

Make the Goals for Launch

Launching a product is the perfect opportunity to assess the goals you have set and evaluate your success at getting the goals. Are you able to envision a figure in mind for the sales you want to generate in a specified amount of time? Do you have a greater interest in knowing the people who are your customers and what their buying habits are? What kind of buying habits do they have? What are their locations? What is their relationship to your brand?

You must ensure that you have the tools and procedures in place to capture everything you chose to measure. If you're trying to get 10,000 downloads in the initial 30 days following the launch date, do you have the mechanisms that will allow you to record the number of downloads? Do you have the ability to pull information on where they come from geographically? Do you have the tools to collect their comments?

Make use of timing strategically

The time of an item's launch into the market is a crucial marketing tactic. Identify the times of the year as well as the locations that are going increase exposure and influence:

• Beware of dates that people all over the world generally take a vacation. They are typically the summer months of July and August. They also include public holidays such as Christmas, New Years, Good Friday, Thanksgiving, Easter, Labour Day, Bastille Day, Yom Kipper, Boxing Day etc.

• Ride the coattails of a major trade show in your industry or some other important event, such as an event or announcement of a product launch or technology which is compatible with yours. For example, a big event or conference that teaches people to use technology who are likely to be customers of your product , or the launch of a new app or operating system that complements the product you sell or increases some aspects of its use.

• Beware of launches you may not know about that take place after your competitors launch. You want to be in front of your competitors, not behind them or perhaps you'll find that potential customers have lost interest. Get the first one out of the starting line, in the event that you are able to.

• Do not delay your launch. Competitors could take advantage of that opportunity to jump in early or, even worse, create the negative press. Be prepared and have customers eagerly anticipating your item, and media poised to check out the reaction and write about it.

Make a checklist for launching

The process of launching a new product requires a lot of planning, announcements, tasks, posts, and following-ups. You must ensure that customers are able to get the product on their computer, are aware of the best way to use it and are happy with the purchase. There's not always an procedure, but you should ensure that you do them at the time they are logically appropriate. It is important to stay on top of the ones that are time sensitive and take advantage of the ones that can be adapted. And you don't want to miss the crucial ones. Use a checklist.

Make the big announcement

Define and execute every activity you can in order to generate excitement and the demand for your product prior to the product is available to customers. This is possible on a budget that is small or big and for any size company. Begin by identifying and informing the partners. Be sure to include them in the beginning so that they will be able to inform the customers they serve. Sales executives can be your most powerful evangelists. Utilize LinkedIn connections, as well as other networking and contacts to reach them.

Send a press release to bloggers and journalists ahead of time so that they can get the chance to peek (like an early screening of a new movie to a select audience). It is important to let them know that they've been invited for the exclusive viewing. This goes way beyond the standard of courtesy. The potential is for bringing visitors to your websites like a cowboy driving cattle out to pasture.

Industry analysts are also able to create excitement. They can be reached on business networks like LinkedIn as well as your business network, as well as in social media groups that are on Facebook, Twitter and Google+. Inform them of your plans, ask for their feedback and stay up-to-date with the latest developments.

Sometimes, easing into or creating an air of secrecy before a launch can generate curiosity and excitement. Give a select few details. This can feed an exuberance, encourage buyers to get excited, and build excitement and anticipation in potential buyers. Release the date for the launch months in advance and tell your audience something big will be happening.

Alarm the Press En Masse

Let your company's product be known to relevant media outlets that might be curious or even excited enough to blog about your product. Invest into a subscription to the news release services. A few that are best created for small companies are: E-Releases, PRWeb as well as PR Newswire are a few top-rated services. The mid-tier price for these three options is between $250 and $300. PRWeb is a good example. It can assist you in creating your announcement, then distribute it to every major search and news media (30,000 bloggers and journalists, as well as over 250,000 PRWeb news subscribers) and monitor the results (detailed analytics tell how many people have were interested in the message, how it appeared as well as how often the release was distributed).

Can a press release increase the traffic on your website and increase SEO? Website traffic, undoubtedly however, a press release's capacity to boost SEO has changed over the last few years due changes to Google's algorithm. Your press release is likely to be more prominent in search results if the users were to type in certain keywords in the press release, but it's unclear how many times more likely.

Create and leverage your email lists

The mailing lists of your customers are gold. You're not only communicating about your new product, these are potential buyers who are the source of your revenue coming from. It is important to nurture these emails like precious stones to bring in sales into the in the future. These emails will continue to grow because customers will share your emails. They'll build a rapport with the customers. Make sure they are happy, and they will be your advocates. It is your goal to make them repeat visitors to your site as well as buyers of your product as well as fans who can spread the message of your brand and help it grow exponentially via social media.

Are you starting your brand new product starting from the ground up? It's likely that you do not have an email list. You may also have one from a previous product that you've promoted. If so it is important to get users to opt-in on emails from you. The sooner you begin the process, the bigger your list of subscribers. Establish rewards and incentives. Your clients will most likely need some motivation to try the product.

If you are starting out with a few email addresses Utilize social media in building them up. Boost your posts on Facebook. Invite friends. Follow companies and people on Twitter. Retweet and tweet items that are relevant to you. Increase the number of followers you have on Instagram as well as Pinterest using your brand's pictures blog posts, photos pitches, how-tos, and pitch decks. Ask people to fill out an easy survey. This is one of the surveys that has been hitting email boxes:

Make use of your site as well as sales platforms and social media platforms to draw in customers and followers and encourage them to sign up to your mailing list. This allows you to communicate with your potential customers at any point in the future, with any type of communication you want; and you're not bound by the search engine results or social media algorithms.

As early as possible start creating names for your mailing list on your website. Ask visitors to leave their email so they can receive updates first. Give them a free sample download of the first section (like Amazon's "Look Inside" feature), or a PDF with helpful advice or details. Make and distribute incentives such as incentives, giveaways, or discount offers for those who purchase early.

Sign up with one of the companies that provide email services (ESP), especially in the case of starting at zero. There are several providers that are highly rated which range between free and $15 per monthly: Campaign Monitor, iContact, MailChimp, and Constant Contact. An ESP provides you with all the software as well as templates and the services needed to build a list of clients, try out your marketing campaigns, manage the day-to-day needs of your email, and generate analytics.

Be Ready to Provide Help

Make sure you are able to offer quick and competent support, particularly when launching a new feature. User manuals and troubleshooting guides will help you when the support team aren't there to walk customers through problems or to answer any questions related to usage.

Offer online chat, phone support , or email support when you can. Sometimes, telephone support can be more helpful with technical questions on software. If the issue is related to a forgotten security code, credit card issues or non-receipt of the product, online chat or an email might suffice.

Have the Customer Relations Management (CRM) implemented. Don't try to handle the support yourself. This will consume many hours of your time, and hinder you from doing the work that an entrepreneur does - creating, producing and generating revenue and developing new and better solutions. CRM software can be used CRM software to keep track of all your relationships with customers in one place.

Find online virtual assistants, or other people seeking part-time jobs you can work remotely from home. Consider going digital with a software provider that acts as your online help desk, or an chat service online.

Failures breed success

After the launch, learn the product's reach to the world. Keep testing, tweaking and making modifications in the event of need. If you're not satisfied with your response or sales didn't hit your launch goals Remember, this is only chapter one of the story. Be prepared for errors or failures. They can teach you more than you will from the successes. This will allow you to transform a great product into an extremely profitable one.