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What Languages can you teach professional development for teachers of Language

Aug 18, 2022

Chiara is always fascinated by the way she speaks.

Growing up in Milan, Italy, Bruzzano was a translator for an online database following the completion of her bachelor's degrees. In search of more connection with people, she decided to transition her career into teaching language instead. She obtained her master's degree and her PhD in addition to being working in Italy, Spain, and the UK as a language instructor.

As she moved throughout her education, she found out that there's no such thing as an easy way to be a teacher in Italy as per Bruzzano, it can take up to a decade for an appointment as a tenured teacher at the Italian school.

"The process to become an English teacher in Italy is very complicated," she says. "Essentially the requirement is pass an exam that is national called"concorso. "concorso.' To take the test you need to possess a great deal of knowledge about the methodology of teaching languages, yet there are little to no reliable materials for studying ."

When she heard her colleagues complaining about lack of resources for teachers , they were not getting enough materials, she decided to get involved in a few Facebook groups and noticed even other people who were experiencing the same issue.

"I realized that I have the expertise of this requirement,

In the year 2020, she took the choice to launch her own online business, LanguagEd, to provide English instructors of the language in Italy with the highest-quality and scientifically-based, professional education. Fast forward to now the time of her eight classes with over 14,000 students. What did she do to achieve this.

Jump ahead:

     The company was started by her to help fill in the gaps    

When she realized that she would be the perfect candidate to bridge the gap, Bruzzano designed courses that fulfill two objectives: assist teachers develop skills for classroom practice and also pass the test. "All of the classes are related closely to the experience of teachers as well as the language learners, however," she says.

In the time she's been working in the field, she's assisted thousands of teachers take the test. "Obviously this credit is owed to them and not mine," she shares, smiling. "But knowing that I'm helping by making a difference in the world is the greatest feeling of satisfaction ever. It also builds confidence. ."

Additionally to the exam prep courses she offers, she and her team - which includes Annalisa perone as graphic designer, animator, and illustrator, Sylvia Provenzano, course reviewer as well as instructor trainer and Andre Hedlund and Rachel Tsateri as teacher trainers provide personal consultation along with a bilingual blog as well as a YouTube channel, as well as an biweekly newsletter that is scientifically based. According to Bruzzano the software she employs aid in increasing her reach by 'an per-individual basis'. .'

     Her audience was built on the basis from her personal basis    

To build an audience, it took a period of time. With so many teachers already paying hundreds of dollars on exam preparation material but only to not pass the test, she had to show the teachers that her classes could effectively help them pass. Making personal connections with colleagues and members of Facebook groups has helped her make connections and build confidence between her and the other. "I began to have conversations with those who were preparing for the exam, and that was the beginning of the way we've treated the public in order to demonstrate that we care about our customers," she adds.

After she set up a business Facebook page in the year 2020 which had over 2300 members and created the WordPress website before 2021.

After that, she set about creating an email list that would be used to distribute the weekly newsletter, backed by research, which is sent out each Monday morning. It contains a range of useful resources that can assist readers with preparing for their exam, along with the most up-to-date studies on how to learn languages. The email list grew through the giveaway of two freebies available on her website. The first is a table that summarizes what the tests cover including possible subtopics. Then the second, which contains an example essay sample to use in the exam. As of now the website, there are more than 6,000 clients.

     She used her most famous YouTube video    

When Bruzzano is operating her business , she is a firm believer in the notion that quality is more crucial than quantity.'

As she and her team created their personal YouTube channel, and then began to launch it with a goal to come up with a compelling and successful video to drive visitors to her site. "I created a video that outlined the principal way of teaching languages and the background of the past three centuries since it was an integral part of the material that teachers had to study for the test," she says.

The video went viral up. In less than two years, it's received more than 50k views. Also, it drives the highest users to her site. Though she's got many different videos to be found on her YouTube channel one mentioned above has performed the heavy-lifting. "I make videos every so often now," she says, "but only when I have something to say or if I need to respond to the most intriguing questions."

Additionally, she will make use of her channel in order to provide accessible resources and high-quality materials to her students. "I've made a couple of videos on Q&A that have been very helpful," she continues. "I've also utilized the channel to create playlists with fascinating videos on diverse areas of course which students must study in order to pass their exam ."

     She has created a blog that is bilingual    

The most significant driver behind the traffic flow to her company is her blog that's bilingual. "I put a lot of time and effort into my blog as I believed that it was a long-term decision that I should pursue," she says ."

Her blog was written in both English as well as Italian because she knew that the people who read her blog would be using Google to find both Italian and English. As she wrote every post on her blog, she made certain that she included specific words that would improve her search engine optimization. "That was a huge help," she says. "Some of the blog posts are ranked highly on Google. The blog was visited by 45,000 visitors. visited our blog within the first 7 months. ."

If you are a creator looking to boost the sales of their courses She suggests giving their patrons the highest benefit they can through an "quality above quantity" mindset.

"Grow your followers organically, if you can, which was what I did," she explains. "It was more time-consuming, but it created better connections ."

     She used an affordable pricing model    

When it came to pricing her courses she wanted to cost her courses with reasonable prices. Her courses cost between 29 and 79 euros. This is a year-long subscription which can be renewed for a lower price. "I wanted them not to be too pricey for teachers," she says. "I've worked as a teacher in the past, and I've observed that this isn't the best job. ."

As it turns out, she says this pricing range will be affordable for most instructors. But, she also offers free editions; each class comes with an option to purchase a free introduction and two or more modules for gratis. If the student opts to buy the course they will have access to each course in one sitting, not the release of the content as drips.

The teacher decided not to use the drip schedule feature because her students would like the flexibility to study the subject at their convenience.

"A large majority of students that teach me have families or work full time," she explains. "They must be able to study at any time they want. ."

     She varied her content in her classes    

According to Bruzzano according to Bruzzano the lessons are comprised of an overview, the primary subject matter, as well as 'expansion' tasks, which are activities that extend each area of study. "That implies that the students can decide the amount they want to complete based on the much time they have ."

Her content is varied so that she can appeal to various types of students. Her material is a mixture of text, video, PowerPoint presentations, and audio. "I realized that the majority of people expect video," she says. "I had to manage my students' expectations because I'm not convinced that certain subject matter is ideal to be filmed ."

Additionally, she offers discussions on her website, however she does not have any separate communities for her students; as the mother of a two month old baby She was forced to get real with her time and schedule it accordingly. "I've only had LanguagEd for two years," she says. "And I've already developed eight courses. My focus has been on course creation and management and I would not have the enough time to keep pace with the community ."

She designed - - and updated - her curriculums

Course curriculums are designed using subjects from the tests. She separated every broad subject into instructional documents, then she based on the latest research. "I create and develop courses, and I also have Sylvia an additional teacher of languages and examiner, review each course," she says. "She is in constant contact with teachers on Facebook through groups ."

As the test has been changed three times during the 2 years LanguagEd is in operation it's necessary that she continually changes and updates her materials.

"I can modify my course content basis of the Basic Plan. That means, even after my courses have been bought and I'm able change and modify their contents based on changes ."

     Her students were shown that she is concerned    

No matter what an online instructor is teaching, Bruzzano advises that, as she does, instructors keep checking their courses. "Go the extra mile showing you care about your students" she says.

After students complete the program, the staff continues to communicate with students. "They receive an official certificate, and we also give them a note to express our gratitude," she explains.

"We stay in touch as we want to determine whether they've passed their tests in addition again, to show that we're concerned."

Actually, the attention to the smallest of details is exactly what Bruzzano considers to have been the key to the success of her business.

"I believe it's crucial to show that you're conscious of your students. This is the first step to understanding yourself. My experience as the creator of the content proved that I was genuinely keen on the approach I used to create my teaching. Additionally, the fact that I was able to personally respond to questions and provide my students with useful information increased the trust of students. Me ."

The trust that is engendered in students has led to the growth of word-of-mouth advertising. "We assist students on the decision-making process to determine the best classes for them," she continues. "That may require a amount of jumping around but when you've got it completed, students will be capable of finding the right program that is suited to the requirements of their circumstances. It also means that you don't try to sell them things they do not need. This method might sound old-fashioned, but it's what does the best for us ."

     A reflection on in the creation process    

If Bruzzano analyzes the journey she took in establishing her business, she says that she wishes she had believed in her company at the beginning.

The writer also determined to steer clear of being too busy in other duties. "I hold three positions in three different establishments and I'm a writer in a popular blog that I also teach teacher education and speak at conferences and appearances. After I had my baby and had reached the point of exhaustion, I was exhausted," she shares.

In comparing the online classroom to an face-to-face classroom, she says she doesn't feel the same human relationship that is created by face-to face interaction. She's re-created that connection by using other means, including private consultations with her students and in communicating with her students in both the course and post course.

     Advice to those who create online course    

If you're an online learning creator who is trying to expand the company they run, Bruzzano has some advice. "Make sure you're the correct person to create this material," she says. "I know this sounds somewhat stale But you need to know how you're teaching inside out. In the event that you fail, you'll be found out sometime in the future ."

Additionally, she suggests that individuals sign up for a few classes to learn more about how to teach.

"Learning as well as teaching" are two distinct concepts. It's possible that you're an expert in your field. However, that doesn't mean you'll be able to communicate your expertise. Make the effort to learn instructional design ."

If you're impressed by the story of Bruzzano about how he built an online business that is thriving, then you must sign up to the course right now.

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