What Jay Acunzo uses to aid creatives "make things that count" |

It can be difficult to be an entrepreneur and can be a risk, with unpredictable obstacles. That's how Jay Acunzo has adapted to the only online world, and created a flourishing online company.

A total of $15,000 over the course of two weeks.

This is how much Jay Acunzo achieved on his web-based course launch .

There was no quick fix. It wasn't always smooth sailing.

Jay was scheduled for a public speaking program that ended up being pulled back due to the global shut down in 2020. Much like many that he met, he discovered his primary source of income threatened from the epidemic. He realized that he needed to adjust to fill the gap quickly.

Things are going well for Jay.

"I am able to earn six figures through my projects online," he explains. "I might be able to stop some of the client service work I'm performing while still able to live my life in the way it's."

Here's how Jay has adapted his business to the world of online only, where it fits his location, as well as what he's got to share with us regarding how to make the most of what's important in order to make a profits throughout the course of his business.

How Jay began his business journey

In sales for Google was not the best fit for his. He was not happy with his job but discovered "that creativity and business can work together. There's lots of conflict and friction, but the result is that it's working."

As a result of this experience, Jay moved from sales to content marketing.

"I found a job with a startup in content marketing instead of sales, and I didn't look at it again," Jay recounts. "So I've kind of developed into a content marketing specialist predominantly for tech-related companies as well as conducting a lot of blog posts and speaking on topics in the field."

In his job as an author of content Jay was inspired by business in general and by storytelling as a force that can do good. He wanted to create quality media for brands that would make a real difference.

In 2016, Jay's passion for storytelling led Jay to his very first show-running venture.

"When I worked at the venture capitalist company that runs their brand and I was offered the chance to host their radio show that I named Traction ," Jay declares. "It it was my very first time getting into the world of audioand storytelling in long form and showrunning. It was a great experience and I fell in the love with it."

Jay found himself captivated by podcasting and decided to launch an own show, Unthinkable .

At the very same time an additional possibility came up:

"A my friend came up to me with the question, "I'm setting up a management company for future business speakers and authors. Could you please take on the role of guinea-pig?' And so I said yes."

Jay found out that he worked on a permanent basis at the venture capital company which was the source of his website for speaking and creating an unimaginableall simultaneously.

After that, he started to shift from a full-time job to full-time entrepreneurship.

"When it became too challenging to control each of these three areas, I was able shift from a full-time position into part-time work, then onto a full-time entrepreneurial path," Jay describes. "So I managed to reduce my risks and earn a substantial income before leaving my current position for a full-time venture."

Jay is an all-time entrepreneur. Jay established a business that has been successful, using two factors:

Helping customers create podcasts of their own (including "'s" podcast).

Presenting at events in person.

Then, 2020 happened. As it was for millions of people, everything changed for Jay.

Moving towards an online-only world with the help of

The world was went into a state of shutdown in the midst of the pandemic, Jay found out that his firm was turned upside down.

"Three years working hard to create an income of six figures in speaking was over at two months when booked events had stopped or were delayed and leads were closing. were deciding not to have those events, and new leads weren't coming in."

Jay was aware that he had to change his public speaking and customer service business to fit into the internet-driven, digital age. Jay already was a popular speaker, but meetings in person and financial plans to consults weren't on his agenda.

Then, he was able to put his showrunning skills and his storytelling skills in digital form.

"I wanted to design an online course for podcasters. Instead of being the host of an employee show as well as director, producer, and creator of the show, I would teach show running," Jay explains.

He came up with Marketing Showrunners and The Showrunner Sessions  A group-based, interactive online class.

The workshop drew inspiration from "all the systems, processes and frameworks I'd utilized for my clients," the author says. "So in the beginning I was still getting those who wanted to design presentation, but was directing them towards a different software."

Jay hosted two intenses that lasted for eight weeks in 2020. Both were wildly profitable. But, both required large commitment on the part of both participants and Jay in addition.

Growable Shows is "an online course of training to create more effective audio or video content to help your organization or cause and your local community."

"I am taking a lot of the lessons I learned from the serious topics that were discussed in the course and created an online course," Jay elaborates.

"My desire is that the program isn't a substitute for the training that's available to a lot of people as a way to transition into the more expensive workshop , or even the more frequent member group."

Within the first two weeks following the debut of the Growable Showson , Jay made $15,000. And because it brings in an income that is passive this is Jay's most profitable product.

"Because my speaking career was in decline my work through the platform's website to market items I had to sell such as courses, was a huge help in helping me save my entire year."

But while the course may be one of the top-performing products but the one that is most well-known Jay gives is his membership service that he calls Make What is Important and which is also available through .

"We live in a world where the ability to learn and access to people that know something could be a source of income. There is no cost to learn about it.

The things that are scarce are connections, prestige and also accountability. They are what consumers choose to spend their money on which is what they ought to be investing in, not even.

If you're selling a know-how product, you're trying let people feel some sense of accountability and connection. This is what they purchase. It's the reason I'm seeing it more than ever before in my membership group."

In the beginning, when he was creating these product information, Jay discovered through fellow creators. Jay was conscious that a platform built for creatives (and bycreators) would be the most beneficial choice for his company as well as for his clients.

" It's like Shopify to creators on the internet that sell information instead of a tangible items," he describes. Through Jay , Jay is able to host, launch and market the information products all on the same platform.

"Having spent all this money, time and time creating a beautiful personal website, I'm thrilled to be to incorporate it into the brand site I designed. It feels like it's my personal however it's . This is why I love it."

Assisting people "make important decisions" each day

In his online offerings as well as his books, programs, and shows Jay's style of teaching reflects his emphasis on connecting to community and expanding beyond the sharing of information.

"I would like to assist individuals to create products that have more value. A lot of the work is commodity and content. Therefore, I often say"Don't advertise enough, but create more impact.'"

What is that like in Jay's daily life?

Every action he takes is connected to the ultimate mission"his "why".

"With the new business I'm running, which includes educational products, a membership group, shows, content, as well as my weekly newsletter, it all fits together well under the goal of helping individuals make the choices that matter."

Jay's "why" is "helping individuals create something that is important". The next stage we'll examine the "how" using it as an example, demystifying the process of creating . Then, he will look at the "what," meaning the steps he'll follow to accomplish his goals:

"I could demystify the process by creating a posting in my member group, or through an online live stream every month.

I can write a story to be published in my newsletter each week for a better understanding of the creative process.

I was able to explain the creative process through my podcast, by breaking down great podcasts, and also interviewing hosts of the show."

Being an entrepreneur isn't always an easy stroll in the park . "Being an entrepreneur has been significantly more stressful for my personal life than being employed in the company. It's the type of reality that most people face," he shares.

"My firm is much better aligned in that I don't have to stretch myself across the problems of other people," Jay says. "I will concentrate only on only one objective and utilize diverse methods as well as different strategies to discover solutions."

Jay recommends that fellow business owners and potential creators adhere to exactly the same principles.

Jay's advice for fellow creators

Jay is a successful businessman that is adapting to a different digital, exclusively online society, Jay wants others to know that they can do exactly the same thing. They just need to focus on the goals they've set for themselves.

"The one thing that's been most useful in this transition is being clear about the goals that I'm striving towards first and my content and products I'm focusing on second," Jay reveals. "Understanding what I'm all about is making it much easy for my customers to become completely focused on my projects."

"Because that when you go to be there after the day, to greet your family and your acquaintances it is expected that you present as a more active person. If you're tired, your attitude will show in the way you live your daily life."

In the end, Jay recommends finding tools that will help you keep you in line with your goals and keep your focus on the things that matter.

"The greatest value that I've received from myself is putting me in the direction I would like to follow," he shares.

"In watching what's happening and the way they're trying to teach creative thinking, promote creativity and make money out of the work you do. They're not just developing tools for creators, they are creators. That's something I truly love."

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