What is the purpose of video marketing? How can you make it effective?

To develop an effective digital marketing plan Marketing teams, team members, and even experts in video must bring video into the fold. Although the concept of "video marketing" could seem easy (essentially including videos in your marketing strategies) but it's a challenge to understand what you need to do in actually doing it effectively.

What's the significance of marketing via video?

Thanks to the growth of sites such as and YouTube as well as other social media platforms such as Facebook and Twitter have added videos on their sites, as well as dramatic increase in the quality of video streaming's quality (bye bye to that annoying buffering) Videos are now available in all phases of what's known as the marketing funnel. The typical funnel looks like this: you introduce someone to your company (awareness stage) then educate them on the benefits (consideration stage) and finally, you justify your deal (decision stage) before letting them stay (delight stage).

So how do you do video marketing right?

Let's bring life to a typical video-marketing funnel through the eyes of a real-world (but actually a fiction) example. WebThyme is an (imaginary) company that assists people in creating and hosting websites. Jenn is a prospective customer.

• The right prospect: Jenn is preparing creating the first health and wellness site. The intended target audience for WebThyme is entrepreneurs who run small companies.
• The right channel Jenn seeks out advice from Google for creating a new venture, she discovers the WebThyme video clip that is an article on a blog that describes the life of an entrepreneurial. Enthusiastic, she joins WebThyme's newsletters as well as they send Jenn each week a newsletter that contains useful information.
• The correct action:Jenn clicks on a email link, which takes her to a landing page that features a video delving into the latest WebThyme features available to entrepreneurs with small business. The button she taps will open a free trial which is the call to actionshe decides to try the service a try.

It's just one example of possible scenarios for video marketing. But how does that play out at a much more exact and practical scale? How can you determine the most efficient methods of video marketing for important channels such as emails, social media and the company's website? Let's dig in...

Investigating social media

What makes social media so successful for growth? When your followers who already follow you, like, share on your blog posts, share them and also share your content to their personal contacts and acquaintances, some of whom may start following your account. One way to generate more leads in this group is to use an email capture form which is part of Business software. It lets you access your viewers" information directly in the player embedded. Once you have that information, you will be capable of easily importing these email addresses into marketing email services such as MailChimp, Campaign Monitor, and Constant Contact.

Maybe you'd like your visitors to be directed to a landing page where they will be able to learn more. This is also possible! Business lets you add clickable CTAs that allow you to send people exactly to where you want them to be.

Additionally, you can expand your reach and acquire more followers through the use of paid social media. Depending on the web page you're using, you may be able to focus on specific segments of the population and even promote your videos via pre-rolls or promoted posts.

Let your email campaigns flourish

If it's about emails, video plays a significant role. time. It is possible to increase click-through rates between 200 and 300 percent (that's several hundred percents and users) and also reduce the percentage of subscribers who don't subscribe. But, the majority of email applications can't handle videos that are included directly in emails. However there is a way to overcome this by overlaying a play button onto the still images of your video then driving users to a landing page that includes all the information.

It's fairly simple to do through the email marketing platforms we mentioned above and also with marketing automation tools like HubSpot. And #protip: this is the best way to check which thumbnails of videos give you the highest conversion rates. In general to follow, you can boost your campaigns" rate of conversion by adjusting your design and copy to correspond with to the landing pages that they take you to.

Your website, packed with stunning videos

Home Page Home Page

Most companies create videos on their websites and they include a description of your company's mission, the reason why your business is significant, as well as the problem that you're addressing. It's a huge influence how your brand is thought of by those who are just discovering your business. For instance, take Canary, for example.

Pages to land

Although your website serves numerous reasons to provide a broad audience Your landing pages are ideal for informing specific sections of your customers about the great things you have to provide to encourage customers to take desired actions. Customers who promote your landing pages come through online ads, social media blogs, as well as the search engines. These videos will help you turn leads into buyers. Visit our business pages.

Blog

It's a major source of traffic inbound to your site -- particularly when you post helpful info and industry news, as well as thought leadership regarding topics that people are interested in because they're likely searching for things they're looking for on Google. It's also a fantastic place to share product and corporate news, events and tips you've learned from your network. Are you looking for some examples? What you're reading is going to be (hopefully) more engaging with video clips sprinkled throughout.

Pages for FAQ and Pages for Product

All that is needed to make it happen

If the video-marketing approach you've chosen is effective, it can create a wonderful environment that helps increase the revenue of your business: Your social videos have been viewed by new clients and are stimulating existing customers. Your videos-filled blog posts are ranked highly in search results; your email campaigns -featuring stunning video thumbnails -- lead fans to the websites' landing pages and include relevant videos, crystal clear CTAs as well as clear CTAs. They've all been designed to generate leads and increasing sales. All of it can be tracked, measured and adaptable in time. In addition, if we talk on...

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