What is the difference between CRO and SaaS? (Interview by Growth Specialist Frederic Linfjard) -
Is conversion rate optimization for SaaS and software different than conventional A/B testing in Ecommerce?
Is it all about getting customers to click on"buy", or the "buy" button (like it's in Ecommerce)? Is there something more to it?
I sat down with Growth expert (and current director of Growth for Planday) Frederic Linfjard -- and I wanted to know what he thinks on these issues.
You'll notice that CRO in SaaS extends far beyond "red button and. blue button."
Here are some examples from our conversion
"Conversion rate optimization isn't just about clicking the red or blue button. It's about increasing the total worth of the customer's life."
"Traffic, traffic, the traffic" are what software companies focus on. Then they stop testing after the trial signup or purchase. They don't even know, are they churning over the course of a month, or actually staying?
"You could increase profits by the same amount, using the same amount of traffic, just by working to keep people for longer. It's been my experience that people overlook this possibility in software firms. ."
This is the complete recording:
