What is it that Nick Huber of The Sweaty Startup is pulling back the curtain to reveal what it means to be a successful entrepreneur

Discover how the creator Nick Huber uses his experience creating a small-scale business that is successful to help other entrepreneurs succeed with his content and classes.

Small-business proprietor and real estate investor Nick Huber started his Real Estate Masterclass in the form of a Google document.

A week later, he'd written 10,000 words.

Three and a half months following, his program was ready for launch.

"I did not overthink it. I didn't spend long in the vegetation. I was able to get it cleared," Nick explains.

The course took off. Nick was able to make $350K through course sales during the very first month.

However, sales of this kind do not just appear out of nowhere.

Learn more about the ways Nick increased his followers through building in public, his strategy for launching his courses as well as advice for other creators.

Let's discuss "unsexy small business"

Nick doesn't believe in keeping secrets.

As the founder of The Sweaty Startup  The Sweaty Startup, he shares a behind-the-scenes look at how to manage a successful small business through the newsletter, blog and Twitter account, as well as his YouTube channel Podcasts, online classes as well as an communities on the internet.

But Nick isn't always the creator.

Before starting The Sweaty Startup, Nick was already an established small-business owner. He founded a storage for students company with a colleague during his senior year of college. Storage Squad expanded to 25 colleges; and in the tenth year they sold the business to a buyer for 7 million dollars.

Along the way, Nick realized that there isn't much content out there about building what he calls an "unsexy small business". Nick decided to fill the gap with his blog. the public domain: sharing his experiences of establishing a successful small business while navigating the world of real estate investment.

In the year 2018, Nick was on a meeting with his young brother, who has his own business at which point the spark of inspiration struck him. the Sweet Startup podcast .

Nick was sharing what they learned in the process of building his own company. If Nick's brother was learning about Nick's experience, surely other small business owners were hungry for that type of information.

"I'm extremely enthusiastic about small businesses. So I started creating content around the thesis of "unsexy business"."

"A majority of the content on entrepreneurship is tech, startups, Shark Tank, and new ideas and inventions," Nick explains. "And I'm kind of to the point that the way that most people are prosperous in the small towns of our region and in our communities is via boring small businesses."

The podcast was created by The Sweaty Startup Podcast to provide "the fundamentals of strategies, tactics, and strategies employed to build successful businesses."

At the same time, Nick started writing articles about small-scale businesses, entrepreneurship and real estate in his personal blog . In the following years Nick added a newsletter that included exclusive content as well as offer his course to his subscribers.

Today, the podcast contains almost 300 episodes as well as more than 1.5 million downloads, and the newsletter is averaging 22K readers.

The majority of these people discovered Nick via Twitter, where he grew his followers to 245K, tweeting information in the form of an "self storage owner/operator by way of a modest, unsexy business".

Turning Twitter into the"top of the funnel" through Transparency

When Nick produced content, he realized he was required to establish an audience with fellow entrepreneurs.

"The thing about entrepreneurship is it's a lonely journey."

A greater amount of time spent spending more time on Twitter confirmed Nick's opinion that few entrepreneurs share honest insights into what it requires to build a successful business.

"I believe there's a stigma of entrepreneurship. You have to be secretive," Nick says. "You do not want to divulge what you do too much and people could steal it."

So Nick began to tweet about his experiences in small business and real estate. He shared what he calls "an uncomfortable amount" of details about how he and his business partners, Dan, ran their company.

Dan was, naturally, a initially sceptical.

"When I began writing and sharing everything about our company, Dan called me and told me, "Nick, you have to explain this to me. What do you gain from telling others how we do business?'" Nick remembers.

"I was thinking, 'Dan I don't get it. I've been meeting people doing massive actions. They're beginning to believe in me. I'm beginning to develop a rapport with them. It's my belief that it will help us in what we're trying to do. He also trusted me."

Nick's risk paid off The result is more than 245K fans as well as 20 million daily impressions on Twitter. It is"the "top of the funnel for the Nick Huber brand".

As his audience grew, increasing numbers of people contacted Nick for real estate investing advice in the amount of 30 direct messages every week. There was no doubt that many wanted to learn even more about Nick.

And Nick was ready to teach them.

Ship and iterate > make something perfect

Knowing that there was an audience willing to take his advice, Nick focused on getting the message out to them- without obsessing over making the course perfect.

Nick has made $350K through course sales within the very first month.

"It's not for everyone," Nick acknowledges. "It's only for those who really want to consider purchasing a home. If you want to make real estate investment a part of their journey."

Now, Nick relaunches his masterclass twice a year. He keeps the content current and up-to-date which makes it an unending asset for those who put their money in it. "I've likely spent twice as much time on it now, making improvements by adding sections, and making changes to areas," he says.

He can track students' progress and watch how they interact with the material, helping his ensure they have all the info they need to succeed.

"I don't know of anything I don't like at the moment -- it's great," says Nick. "The price-to-value ratio is incredible, the price point is amazing."

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Nick's suggestions to fellow creators

Nick offers two suggestions to the entrepreneurs around him:

Build an audience

Make online in a course

It's not necessary to write them in that order: "When it comes to making a course to write even if you don't have a target audience, it's still important to clear your ideas."

Nick explains that writing course content helps him think through his ideas about an issue and help identify the gaps in his understanding.

To build a business, however, making that content won't be enough. There must be an audience you can communicate it to.

"If you're looking to earn money, you'll need to have an audience," Nick advises. "I thought that people with large followers on social media or YouTube created content just to have fun. I wasn't aware of the extent to which it could help boost your job."

"I discovered that sharing more and more my story, the more my circle increased and I met incredible people who would invest in me, partner with me or teach me and be friends with me."

"Opportunities arise from individuals, sharing their knowledge, sharing and collaboration. The internet is the place where this can occur."