What is a Good Page Conversion Rate? Page Conversion Ratio?
Websites can become powerful sales engines that generate fresh leads at any time all the time, whether you're asleep at home, taking a vacation and juggling other activities. The key to getting high results from your website is creating strong landing pages with high conversion rates. What is a great site's conversion rate? Take a look at this short but comprehensive breakdown of factors that impact how potential visitors arrive on your site and how you can encourage them to click on the next step that will lead them to be a real customer or lead!
Have you got an idea of what you're hoping for? Find it here:
- Conversion rate formula
- Factors affecting conversion rates
- Calculation tools to determine the conversion rate
- Examples of ideal conversion rates for industry
- How to improve conversions on the landing page
- How do you create higher website traffic
- Other important metrics to consider for your website's landing page
- Conclusion
The conversion rate formula
Before we jump into the details of the factors that determine a high landing page conversion rate, it's important to know this simple formula that calculates this percentage.
(Number of visits / Number of conversions)*100 = Conversion rate percentage ( percent)
The amount of people who visit might be something similar to:
- The number of times a certain page was viewed
- How many impressions specific elements on the webpage received
- What percentage of people came across an ad that was paid for
The exact "conversion" can be anything you deem necessary to support your business's expansion, such as:
- Buys from a new course
- Template downloads
- Forms can be filled out to get more details
- Requests for a personal coaching session
It is important to keep in mind that conversion rates are always talked about as percentages. It is the goal to increase this number as high as possible!
In the next few segments, we'll discuss how you can boost the rate at which you convert visitors to your landing pages.
Main factors affecting conversion rates
The ability to determine how to monitor and influence conversion rates will aid in determining what the ideal conversion rate for your site. Try experimenting with these factors for better outcomes.
Referral and traffic sources
Website traffic measures how many visitors actually visit your page. It is important to analyze stats about unique users rather than overall traffic because you might have seen certain people come to your page several times in a given time frame. When you focus on the individual visitors, you'll be able to make an accurate estimate of your conversion percentage.
Sources are the places where websites get traffic. Like:
- Platforms for social media which direct you to your landing page
- Organic keywords from the search engine optimization (SEO) initiatives
- Other websites that have your site promoted or linked on the page
Calls-to-action
A well-designed call-to-action (CTA) will help people convert through to the desired action once they've hit your page. CTAs are a way to get people to take action. CTA is usually a short message that encourages users to take the next step and it appears as a button or link to your landing page. A few examples of effective CTA's include:
- Book a call
- Your story to share
- Let us know more
- Connect to the Internet
- Discover what's next
- Create an account
Jump below to find out more about the best way to determine which CTA is most effective to your intended audience.
Website design
- Colours, fonts, as well as other styling decisions
- Utilization of media such as audio, images, and video
- Copywriting that entices your target audience
- Page load speed (make it as quick as possible! )
- Secureness of the site
- URL slug size as well as reliability (best to use slugs that are short whenever possible)
How do you calculate your website conversion rate
If you want to keep your site builders and marketplaces or CRM apart from one another, you'll need to rely on different tools and then determine the conversion rate by hand. Google Analytics is a go-to product for many marketers because it is a simple way to integrate into most websites and how accurate the data is.
Example of optimal rate of conversion by industries
Semrush is one such marketing software that is able to determine the conversion rates of your competitors. It's good to keep tabs on how your competitors are doing and what messaging they're using as it will be the most exact depiction of a high-quality website's conversion rates for your niche.
| Industry/Niche | Average Rate | Median Rate |
| Real Estate | 7.8% | 2.4% |
| Software-as-a-Service | 9.5% | 3.0% |
| Family Support | 9.0% | 3.0% |
| Home Improvement | 7.2% | 3.8% |
| Legal | 14.5% | 5.4% |
| Fitness & Nutrition | 13.2% | 5.6% |
| Finance & Insurance | 15.8% | 6.2% |
6 ways to increase the conversion rate of your website
Testing A/B
A/B testing is an essential method to continually improve your landing page. The way to do this is selecting a small detail, for example, the colour of the CTA button, headline, or the location of the fill-in area making variations of the landing page by having the element being altered. Next, you run all the variations of the landing page over a period of 2-4 weeks, and determine which landing page has a better conversion percentage. At the end of the test period, go by selecting the one that performs best.
In the course of A/B testing you must always run just one test at a time and to keep a stable web page for control that's not altered, and keep track of your experiments for future studying.
Differentializing calls-to-action
Examples of alternatives in place of "creating accounts" are:
- Sign up here
- Join us today
- Sign up to receive an email
- Login
- Get started
Reducing website load speed
Google has a free tool called PageSpeed Insights to help you measure your speed of loading pages and pinpoint areas that could be improved.
Cart abandonment emails
Many e-commerce platforms and tools will help you determine if site visitors have loaded the product in their shopping cart, but have failed to make the purchase. This is great low hanging opportunity to reach these customers to convince customers to complete the transaction. Some tactics that might aid are:
- Offering a discount for their purchase
- Reminding them about the importance of your offer
- Notifying customers that the item they have in their carts is out of stock or in the item is limited edition.
- Contact information that can be added to you in case they're having technical problems
If your leads did not add their email address to the cart yet it is possible to consider targeting them with the use of website cookies.
Exit intent pop-ups
One of the best ways to increase conversion rates is to test to keep visitors on your page. Exit intent pop-ups can be a type of on-site advertisement that only appear in the event that users are about quit the site. On these advertisements, include exclusive offers including discounts, product tours as well as free versions of your content to download. If the lead doesn't turn into one of your customers, you can utilize their contact details in a future nurture campaign.
Reducing the amount of fields on forms
The inclusion of a form on your landing page is essential if you want to collect the contact details of your customers. But, asking your customer to fill in too many details could discourage them from filling out the form (and therefore you'll lose any leads). Reducing the number of form fields from 11 to 4 could increase the conversion rate by 120 percent.
How to get more traffic onto your site
Like we said earlier, your website traffic impacts the rate at which you convert. Even if you keep the ratio of conversion at the same level, increasing the amount of traffic to your site will enable you to achieve better results on your desired CTAs.
A few ways to increase your website traffic include:
- Organic traffic is generated through search engine optimization. The writing of whitepapers, blogs as well as glossaries could assist visitors to find your site through search engines like Google, Bing, and Safari.
- Advertise with paid ads through search engines and social media, and direct the traffic from paid advertisements towards your website. The conversion rate can be optimization for paid ads too.
- Social media is a great way to earn more organic traffic. Make sure to focus on the platforms that your intended users are looking for news.
- Make use of QR codes at live occasions to sign up new members, create new accounts, or schedule meetings with possible leads.
Other important metrics for your site's
| Metric | Description | Goal |
| The bounce rate | It measures how many visitors stay on your website after clicking on it. If they don't stay long enough to visit your website then it's likely that your page's content isn't in line with what they were expecting from the referral source or there is a loading problem on your page. | Reduce this as much as possible. |
| Time on the page | Determines the amount of time people stay on your website. If they aren't staying longer, there's content that does not appeal to your audience or slow page load speeds. | This should be as high as possible. |
| Referral source | Determines the number of people who are coming from various sources such as social media or other websites. | Use this to determine which channel to put more money to increase website traffic growth. |
| Mobile vs. desktop | It measures the percent of visitors that access your page through a desktop, mobile or tablet. It also shows which type or model of device users are on. | Utilize this for optimizing the appearance of your website and load speed based on popular device types. |
Conclusion
Making landing pages optimized to get the most conversions can result in more ROI. Being aware of what your competition is doing in terms of conversion rate and testing your own content for on-page use can help you earn an effective conversion rate that is relevant and worthwhile for your industry. As you grow your business, be sure to review regularly your website statistics, attract new website traffic, and run A/B testing to find what performs best for your target audience.