What can TCommerce do to assist Tongue-Tied School in raising funds to support charitable causes
In Birmingham, Alabama, pediatric dentist Richard Baxter, DMD, MS aids dentists to recognize and treat lip and tongue relation.
The journey, initiated by twins' birth in 2014, resulted in the establishment of Tongue-Tied Academy to become a hub of learning dedicated to solving the problem that is widespread however, it's not a popular issue.
In 2020, it has more than 1500 students registered and has also donated all the income to both local and international charitable organizations.
That's the way he started with his online business for classes, as well as the ways TCommerce has helped him boost his growth.
Skip ahead:
- He found his niche
- He signed up with
- He has improved the checkout process using TCommerce.
- It was he who was the one who made sure that charities received money
- He came up with several different variations of the class
- He designed a basic user experience
- The Definition of Success for Him
He found his niche
When his daughters were babies, the doctor realized that they were attached on their tongues which were affecting the ability of nursing. When he found a dentist it was feasible to carry out an treatment using lasers on the tongue tie. This allowed nurses to feed faster. "The dentist advised me to take note of problems with tongue tie for children since it's much more common than most people think; approximately one-fourth of children have at a minimum problem" Baxter tells .
As he worked, lots of individuals were reaching out to him asking what his thoughts were about the relationship between the lips and tongues. For more details, dentists spent their time reading each course and publication about the subject and found that there wasn't enough information. Once the procedure had been completed, the dentist could perform the procedure using lasers. In addition to providing help to patients, and being in a position to respond to mom's concerns, Baxter decided to create blog entries about the procedure. Numerous people reached out to Baxter to seek his opinions, which eventually caused him to write and create his book Tongue Tied, in 2018. "People are taking a look at the book but they've been curious to learn more about the subject," Baxter says. Baxter.
The next step was to create an online academy of his own . The year was 2020 after the clinic had shut down due to an outbreak, he had composed the 200+ pages of the script for the course. After that, he contracted the film crew for the course that he dubbed his "famous" one, and was held for 25 hours even when the dental facility was closed.
He signed up
Central to Tongue-Tied Academy's success is its connection with offering an integrated platform to facilitate the delivery of courses.
"What's positive about it is its ability to arrange lessons in modular units." Baxter says.
With this application the teacher was able to impart his knowledge in small chunks, and add quizzes to the final part of each module. Additionally, he adds chapters from his book into the program. "I think it is beneficial to include different kinds of content into the lessons rather than just video," he reveals.
He's a frequent fan of the program that allows him to automatically generate certificates to his students. "I do not have to finish all of my work during the day other than answering the questions in discussion since all of it is automated," The instructor says.
He has simplified the process of checkout via TCommerce
The move to TCommerce after the transition from Stripe was instrumental in optimizing checkout experiences for the students of Tongue-Tied Academy. Baxter believes that TCommerce's use is causing a decrease in profits. However, since the shift away from Stripe integration method of paying for purchases has been more efficient, says Baxter.
The business supports a variety of payment options. These include Apple Pay and Google Pay, Baxter says that TCommerce facilitates transactions in a way that gives access as well as ease of use to customers everywhere.
"You have the option of clicking a button and then utilize your ID's facial to make an payment to the school" says Baxter. "It's an a lot simpler option to put all the information into a form of and ."
"I do not know anything about the process because it's so simple," he says. " Payments handles everything and the money just will be deposited into the account of the bank ."
Baxter is planning to launch an upgraded edition of the most well-known course later this year. Baxter will make use of ordering bumps that allow customers to purchase additional courses for a lower cost, but without affecting the check-out process.
He drove impact through the donation to charitable causes.
When the cash is transferred in the bank account of the bank, and the individual who deposited it, will donate 100 % of the income to charitable organizations.
By assisting clean-water projects in Africa and Asia for rehabilitation initiatives, as well as in bringing an end to the abuse of human beings. The dedication of Baxter to the wellbeing of communities is a great example of the Academy's primary mission of providing assistance to the poor and socially disadvantaged. "I have nothing more to do," he says. "We own a house. We have a car, and we have a wonderful family ."
"If I can help the child who isn't able to feed themselves or is suffering from colic and experiencing difficulties this is an amazing aspect," he continues.
He has launched various variations of his class
In recognition of the diverse needs in the population, Baxter launched a condensed version of his course that is designed specifically for specialists such as speech therapists and lactation specialists. Its LITE Version course, priced at $495, is an exhaustive, but comprehensive exam of the subject which is able to meet the needs of a larger range of students.
The class is updated regularly so students can join at any time they wish. "Teaching your class via the web makes it simple as it is available," he says.
Plus, the courses offer American Dental Association-approved continuing education credits. "We have been approved as an CE provider. That means you are able utilize the credits towards your dental license," Baxter explains.
The highest priced course costs $2600. Its course's contents along with CE accreditation allows students to understand the value.
He has designed a simple user experience
Despite his success, Baxter says that he isn't a professional marketer.
The normal customer experience is initiated when they read the book. If they're ready to know further this book leads readers through Tongue-Tied Academy.
If he's speaking at an event or conference The majority of those attending are more likely to join the mailing list. When people join the mailing list of his, they will receive emails from MailChimp which directs them to his website.
Success was defined as the performance personal success of each person.
Baxter defines success as an ability to improve his expertise. "It's not me alone that does the exact same thing," Baxter says.
"We are home to 1500 people who have taken our classes. If each one is more than one every day, that's more than I can do on my own. ."
The other thing that determines his success is the ability to educate medical professionals, helping parents and making sure many patients receive treatment, while all while using the money to support charity organizations around the world.
If you are developing an online class, it's advised that course creators look for their areas of interest. "It could be anything," he says. "And whatever you want to achieve it's possible to create a course with it ."
"Just do it!" Baxter encourages. "I'm not an online class individual. I'm a dentist. This product is one that I've put on the market as well as, in the past, enjoyed the privilege of being among the top 10 programs in ."
Before founding Tongue-Tied Academy, he created two of his own classes that cost $99 each and containing around 10 students. "I gained a lot of knowledge from this lessons learned," he says. I was able access higher quality videos and also create an exemplary program via Tongue-Tied Academy ."
"You might fail on several instances," he adds, "but it's a part of the process of learning. There is no way to be fool if you did not apply lessons learned from the experiences. ."
The HTML0 Tongue-Tied Academy continues grow, driven by a unwavering commitment to education for students as well as helping others students. Their history of selfless dedication and empowerment is a great resource for teachers in the future and the next generation of innovators.
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