What Adrian Dalsus is changing musicians' lives with his expertise in marketing

Discover the ways Adrian Dalsus combines his years of experience in marketing with his love of music to assist artists build thriving music careers.

Ten years into his advertising and marketing career, Adrian Dalsus had a lightbulb moment. How could he combine his professional marketing experience with his lifelong passion for music?

In the beginning, Adrian was running his own marketing agency for small firms. Aiding clients from corporate companies to implement sales funnels and generate leads was exciting, but something was missing.

Music has always played an important role in Adrian's life. Prior to his professional career in marketing, he had been part of a group. They were close to their big break by winning a contest and saw their music played on a popular broadcasting station from Venezuela But they didn't know how to harness that momentum.

"We missed many opportunities," Adrian remembers. "We were clueless about networking, writing press releases, branding, getting media coverage, and broadening our musical reach beyond the bubble of family and friends."

Years later, Adrian realized that his experiences in marketing had provided him with invaluable knowledge which could assist musicians promote their work, release music, and expand their audience. "How do we know that artists don't know all these things exist, that we can do campaigns, using our creativity to implement marketing strategies into the music industry ?"

Proper marketing, Adrian theorized, could assist musicians to take charge of their careers, and make the most of opportunities instead of waiting for opportunities to come along. Therefore, Adrian got to work.

Presently, Adrian runs his own music marketing firm, Despegue Musical . His books , online courses  as well as digital offerings provide musicians with the tools to promote their music to be heard in the competitive world of music.

In the process, Adrian cultivated a deep comprehension of his audience through conducting market research, following feedback from follower and relying on his expertise as a professional.

Here's how Adrian brought his experience from work and his passion for music to build an audience Serve them with kindness by creating products that help them shine.

Find and grow your audience by sharing solutions

Adrian was intimately familiar the pain issues with promotion and marketing His background in advertising helped him to aid. He just needed to find his people.

"We do not realize the potential of social media," Adrian says. "We believe that there is so much activity on social media that no one is going to notice us. However, as soon as I started my podcast the audience contacted me and expressed their gratitude to me for the work. They expressed their appreciation and encouraged me to continue."

Based on the requests from his followers, Adrian expanded his online web presence on YouTube , where he recommends:

"Research prior to pressing record."

"Research each title as well as thumbnails and other popular topics in your niche. It's not a good idea to copy them directly instead, use what's successful as inspiration and replicate that within your business. If you produce great content and give the solution to your viewers in your video, people will acknowledge the fact that you did it."

Presently, YouTube is Adrian's most profitable channel. "The majority of people who purchase my courses connect with me by finding me through YouTube. I believe YouTube is the main source for creating content on right now.

Walk in your customers' feet to design relevant products

For you to design products that are appealing to your audience, you have be aware of what your audience wants. Adrian makes use of feedback from the audience, expert expertise, as well as his experience in the music industry to educate his students and provide meaningful solutions.

In the beginning, Adrian planned to produce evergreen courses with pre-recorded content and lesser administrative effort as opposed to live courses. The audience of Adrian's was interested in live courses with a specific start and end date , and larger time commitment from Adrian and his team, so Adrian found an acceptable compromise.

The popular music marketing course has pre-recorded courses so that students are able to study on their own. There are also regular live calls with the group for students to receive support and have questions. Participants have exclusive access to Adrian and the freedom of a self-paced class.

Adrian has also utilized feedback from the audience in the creation of mini-courses that can be more easily managed by musicians working with a full schedule.

"At beginning, I designed lengthy courses that require an incredibly long time to make and complete. But I realized that some the majority of people, particularly musicians, might be looking for short-term successes. So now I'm focused on mini-courses that are specialized," he shares.

The mini courses can be self-paced and don't include any live components they're also less expensive than his more expensive course. Musicians who are busy will love the small and action-packed courses .

To decide what to cover in his lessons, Adrian leans into his experience in marketing and thinks about his musical path. "I constantly conduct study and inquire with my fans about what they'd like to know. But I've found that often the people aren't aware of what they need," Adrian observes.

Because Adrian's past self is his ideal customer Some ideas are derived from looking back in time.

"I think about the things that Adrian from a decade ago would have needed to have, and I develop classes around it."

As an example, when Adrian and his friends recorded their first song and saved it to CDs and then went to the top radio station , Caracas.

"We thought we could hand that CD over to reception, and someone would discover us and put us on the radio the next month," he says. "I appreciate that we had the confidence to act however the industry of music (and the actual world) just doesn't work like that."

Reviewing things he would like to knew about marketing to music aids Adrian to provide relevant and useful material to his students.

"I wish I could be able to have a coach who could advise me on how to make my music more visible during that time. It could have helped me enhance my artistic talent as well as time and effort. It's why I'm so committed to helping musicians who are independent in the present, to help them get the most out of their creativity and songs."

The result? The students of his class are taking their music careers to the higher levels.

Select tools that place creators first

After a well-rehearsed course plan, Adrian needed to find an appropriate platform to manage his programs.

Often, simple is best when building your online business. "With  it, you can be sure that your website will look stunning whether both on desktop and mobile. The site won't fail to load. The buttons are all functional."

"I believe that I am an ally. I feel like it's an integral part of my team, and I can't say that with other tools."

"Although this may sound like a cliché It is important to know the values, mission, and the vision of the business? What are their plans for the future? Are they really looking to expand? Perhaps they've created a product or service that they're now trying to sell without any interest in improving it?"

Adrian offers his classes as mini workshops, courses, and product bundles through . Adrian also manages an online community where musicians can network and share their work, and also ask questions.

Thanks to the best technology on the other side of him, Adrian is able to design courses, workshops as well as content designed for budding musicians. Through listening to the feedback of his fans and relying on his knowledge, Adrian's programs are topping the charts.

Three key elements to success as a creator Three keys to creator success: Niche, research and consistency

According to Adrian the three keys to being a successful creator: loving your field, conducting your research, and creating with determination and consistent.

Pick a niche you'll be passionate about long term

While it can be tempting to be a follower of the latest trend, Adrian encourages creators to explore niches that excite and inspire them. It requires some self-reflection.

"First find yourself. What do you love to do? What motivates you to rise each day?" Adrian asks. "For me I think it was music. The majority of the time you've had it present in your life for a long time."

Take stock of your hobbies, interests, as well as your passion projects. Your niche should be one you're comfortable talking about every single day for the years to come.

Explore existing resources to do market research

It's not necessary to reinvent the wheel; you'll get valuable information from examining what has worked for other creators in the field you work in.

Consistency and discipline

Then, Adrian recommends working towards your objectives every day even when you're only doing something small. This will add up in time.

It's possible that you won't see results overnight -- however, three years from now, you'll be miles ahead of where you were when you first started .

Adrian's hitting all the correct notes

With his market-savvy expertise, long-standing love for music as well as a thorough market analysis, Adrian teaches artists how to be successful in an extremely competitive industry. The students he teaches at Despegue Musical are flourishing, as is he.

Like Adrian says, "If you do what you love, you're not working anymore."

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