Virtual Event Budget Template: Free and guide

Mar 31, 2023

Furthermore, event planners have to keep up with constantly changing expectations. They are competing to hold people's attention, while dealing with ever decreasing budgets. Additionally, they have to demonstrate their ROI (ROI) of their efforts. The expectation is that they will create an engagement level comparable to what is expected for an actual event online.

In this post we'll look at how to create a budget for your virtual event. Which line items you should remove from your spreadsheet and how to measure the success of the event in order to increase your budget for the next one!

Create an illustration of one of our budgeting templates to plan events.

In this article

  1.     The main reason to save a certain amount of funds for your event (especially for hybrid and virtual occasions)
  2.     Cost for hosting the virtual event
  3.     Cost breakdown for virtual times
  4.     What is the minimum requirement for an event to be successful? is successful online
  5.     What is the best way to measure the effectiveness of your online event
  6.     add human-like functions to make your experience seem authentic
  7.     Budgeting FAQs that can help to plan your online event
  8.     The time is now to start preparing to prepare for that special occasion

The reasons you should have the event's budget (especially for virtual and hybrid event)

Virtual occasions are cheaper hosting than live occasions. In the end, there's no requirement for renting chairs, or even space for an event. Print materials, arrange accommodation and even put plates of charcuterie.

Budgeting is an excellent way to take informed decisions about your virtual event whether it's cutting costs or potential sources of sponsorship or cash flow.

If you have planned the event in advance, it's possible to decide on the elements to include as well as the items that could be cut off or eliminated, as being innovative in engaging and delighting guests.

Hosting costs for an average virtual event

The price to host a virtual event will depend on many factors- from the length of the event, the quantity of attendees who are speaking, and the quantity of guests.

In this next article We'll look at the different expenses involved with hosting an event online to aid you in estimating how much it will cost to host your own event. For now, however we'll look at the things you should expect to pay for in the estimated cost for hosting your event on the internet.

  • If you're planning to host an online webinar that is not more than 500 participants and has more than 500 participants you can expect to invest between between $2000 and $10,000..
  • One-day virtual conferences that can be delivered breakout areas that are virtual You can anticipate prices to differ between upwards of 4000 dollars up to a maximum of $20,000..
  • If you're thinking of hosting an online conference which runs over a long duration and comprises several sessions, rooms for discussion or breakout rooms as well as recorded content It is possible to spend between 50k to one hundred thousand dollars.

It's an incredible spread.

We'll look at the different factors to take into consideration when creating your budget plans to plan your virtual event, in order to calculate your costs more precisely.

Cost breakdown of virtual event

Line item Estimated cost
Microphones $40+ per speaker
Video cameras $$$$$$$$$$$$$$$$$$$
Ring light A minimum of $30 is recommended per speaker.
Green screens Price: $18+ per speaker
Software for event hosting
More than 100 persons Between $50-$250
500-2,500 guests Between $625 and $600-$8,000
3,000+ attendees Between $25,000 to $40,000-$25,000
Other software (as required)
Hosting for landing pages $39/month - $469/month
Formula for registration to an event $39/month to $720/month. Expect to pay a ticketing charge (and processing fees for payments) per ticket
Software for managing emails $3/month - $150/user/month
Audience engagement software Starting at only $8/month, going up to $1000/month
Speaker's costs
New expert From $2,500 to Between $2,500 and
Keynote Speaker Between $7,500 and Between $7,500 and
The person who is the leader that thinks From $10,000 to $10,000 up to $30,000
Celebrity Between between $20,000 and $75,000
Popular and well-known Between the $200,000-$100,000 range.
Content production
In-studio pre-recording Between $300 and $500/hour
The remote's pre-recorded messages Between $200 and $125/hour
Post-recording editing edits Between $100-$200/hour
Swag bags
Notepad that has branding $4.66/notepad
Custom socks $9.78/pair
Customized tote bag $3.99/tote
Plain mailer bag $0.87/bag
Marketing costs Variable

Some examples of cost breakdowns that can be utilized to plan a virtual event

What can you do to create an event virtual

With regards to technology there is a way to hold meetings online with an online platform for meetings and a camera microphone. But, if you're trying to make a seamless and enjoyable online experience, there are handful of things you can spend your the money for.

Gear

It's not that difficult to use technologies to help make Internet speakers appear professional and polished. But, you may need some.

Instead, schedule speakers prior to the start time by filling in the following:

When you're planning an occasion with a smaller budget You may be able to come up using a number of the tips above. Be sure to verify the speakers' setups before the event. Also, instruct their employees on the most effective way to maximize their lighting as well as quantity of background noise throughout the event.

Find out more information about the equipment

Virtual Event Hosting Software

Consider an event-hosting software application to be the virtual venue for the event taking place. And just like physical venues diverse platforms have different features.

According to Markletic is a fantastic reference to the amount you could expect to pay in virtual event platform costs each month:

  • Between $50 and $250 , you can hold small online meetings which can accommodate as many as 100 attendees for each.
  • From $625 to $8,000, you could hold larger virtual events with 500 or 2,500 guests.
  • Between between $25,000 and $40,000 is considered the maximum amount required for large gatherings that have more than three hundred attendees.

Virtual event platforms usually charge per person and offer diverse pricing levels depending on the needs of the virtual event. (Think how many guests are expected, the marketing and promotional capabilities, and security options to name a few instances.)

Note the capabilities of the event platform that it comes with. While some platforms may seem at a superficial level -they are more costly as compared to other platforms they could have extra options that can help them remain economical in the future.

All other software requires

If you choose one which does not provide these features but it is recommended to add the following fees to the budget you have set:

  • Hosting of pages that are landingstarting with 39$ per month for landing pages with an own domain. Enterprise plans, designed for organizations which host several large-scale events, could cost as much as $469 monthly.
  • Forms for registration at events: free for free occasions, but otherwise you will be charged an cost for ticketing (for such a case, $0.99 and 2% of the cost for tickets) in addition to the cost of tickets. Cost per month starts at $39 per month.
  • Software for managing email: starting from $3/month for 500 emails per month. Enterprise and Premium plans typically run between $136 and $150 for every user per month.
  • Software to engage with the general public starting at eight dollars each month for groups up to 50. Prices of the Enterprise plan ranges between $199/month up and up to $1,000 per month.

Speakers

Virtual events require less travel and time than conventional events, and majority of keynote speakers are charged approximately 50 percent of their cost live for virtual events. The amount that a speaker will charge nevertheless, will vary based on their expertise and how well-known they are.

According to "The Big Speak," The Big Speak recommends that you'll be able pay for:

  • The range is between $2,500 to $5,000 for an expert who is relatively new within the field
  • Seven,500 to $10,000 for a professional keynote or key note speaker
  • From $10,000 to $30,000 for an influential thought-leader with an enormous number of followers or book that is released
  • An amount of between $20,000-$75,000 is available for famous people
  • Between $100,000 and $200,000 of famous celebrity

Content

In the event that you're recording or recording any sort of material for an event It is important to include costs related to production in the budget.

If you plan to record at a studio, expect that you'll be charged anywhere from $300-$500 per hour for filming. If you're recording remotely, this cost should drop by between $125 and $200 per hour.

No matter which method you pick, warns Zephan Blaxberg, CEO at ZMBMedia, a video production company. ZMBMedia The production cost is likely to be three times more than you had originally planned. Editing post-production costs are estimated at between $100 and $200 per hour.

"Keep your mind on a 1:13 ratio for recording before events: for each minute you record, it's roughly three times the the time that you have to pay. While your presenter may have a conversation lasting only 30 minutes or so, the livestream engineer will be there an hour before to set up the studio and begin preparing. The technicians will stay until at least an hour after recording has been completed to backup footage, and after that, begin editing."

Marketing and advertising

It is possible to ask (and your team! ):

  • How long do you think the marketing staff from our company dedicate to this celebration?
  • What are we able to do to make the event more visible to attendees who may be attracted?
  • Do we want to spend money on advertisements through social media?
  • How is our marketing emails likely to look to look to look like?
  • We'll collaborate with prominent individuals to help increase awareness for the event?
  • What's our post-event marketing method? What's the best way to present it?

Keep in mind that advertising and marketing can be some of the costliest components of hosting an event online.

"The biggest investment that we can make is to advertise, as well as experts or speakers we bring to speak during our special events," says Miles DePaul director of Demand Generation at Superside. "This will be where the value in the Superside branding is realized. When people are familiar with our brand, and are educated about our content and services, the amount of people who attend increases and the event budget will decrease. The cost of advertising is lower because the cost per click is reduced with the recognition of our brand. In addition, more organic marketing will be recognized. Speaker fees are reduced since great speakers are likely to collaborate with us or would be willing to provide discounts."

After you've devised your plan it will be possible to consider ways to benefit from the tools you have (such as your advertising team and the existing software for email marketing) as well as those areas that might require additional funds (for instance, for collaboration with influencers, or for hosting landing pages).

Swag or gift cards

  • Notepads that have a brand label that allows note-taking ( $4.66)
  • Custom socks ( $9.78)
  • A custom tote bag ($3.99)
  • A plain mailer bag ($0.87)

Shipping costs will differ according to the locations of the participants. The items in the bags will be $19.30 that's less than $20.

Partnerships and sponsors

It is a good occasion to remove the cost of the virtual event. (We are interested in knowing.)

The opportunities for sponsorship can be different when hosting virtual events, in contrast to the opportunities for live Events, however they are still available. The days prior to your event, sponsors may be featured on the promotional materials for your event prior to it. This includes the event's website and social media channels along with your corporate newsletter, your company, as well as reminding emails. Also, you can email participants with information about any special discounts or discounts by sponsors or partners.

At the time of the celebration, you could display the logo of your sponsor in slide transitions or host-sponsored polls which have their names on them as well as host a discussion with your sponsors, or show the video in short form they've created. If you want your sponsors to provide items from their sponsors to attendees or attendees, these could be used for souvenirs to be placed in bags.

Make sure you include businesses you've worked with in your post-event content such as on-demand video and post-event emails and social media updatesas well as short video clips. This way you're proving value for sponsors, as they'll have the opportunity to stay in the air long after the event's over.

Additional resources for events

What can you do to measure the impact of an online-based occasion?

Most likely, you're conscious of the many expenses related to hosting an incredible virtual event. In order to demonstrate the ROI on investments in your venture, and to secure the funds needed for the future event, it's crucial to track the success and show the success of the program.

A few metrics you might consider tracking include:

  • The brand's awareness determined by the amount of people who register for events and websites, and the number of impressions from events and social media interaction.
  • Leads and customers generated is tracked by event sign-ups, responses to event surveys or any other action carried out by leads that are contacted (such such as signing up for a free trial).
  • The educational value of HTML0 can be assessed by the amount of time guests spend with them in addition to the amount of interaction by participating in discussions and chats, as well as asking questions and responses.

"Our plan for events works best in delivering benefits across the entire funnel and encouraging clients to not just be aware of issues and be aware and also to influence sales meetings, and , ultimately, sales" says DePaul.

The author also states:



Integrate human-like gestures to allow your virtual experience to seem real

If the gathering is being held on a computer, it can be difficult to remember that the participants are in front of screens , making it more easy for attendees to be bored or lose the interest.

DePaul and Superside and the Superside team recognize the importance of thoughtful, even personal aspects when designing the online events they host. "Throughout every step of the way, we strive to always incorporate the personal element with items like direct mail, gifting as well as user-generated content, such as videocontent," the Superside team member says.

There are a few ways you can help the attendees feel more comfortable during your event with other guests as well as the presenters.

  • Use tools for engaging your guests. For instance, the Live chat option and polls that can be interactive along with questions and answers to make sure your event has an engaging conversation, more than a monotone.
  • Allow attendees to get together and talk to each other during break-out areas. Make your own LinkedIn Group so that participants are able to meet up with one another after the occasion. It will provide a networking aspect (and another bonus!) for the virtual event.
  • Distribute swag bags and use an incentive to encourage participation. Small things like this can create excitement for attendees and help keep their energy high during the entire event.

DePaul's continues:

"For instance, the biggest program in 2022 named Momentum Summit was heavily promoted using short video pictures featuring our speaker. We employed in ads and personalizing 1:1 emails. Once visitors are on the page of landing there would be presentations by speakers, along with our staff discussing the issues we'd like to discuss at the conference, instead of a static page. an unchanging layout, which is predominantly contains text.

We also invite guests to come along with their coworkers, with snacks such as snacks, or the lunch option during the event. The day of the occasion, we encourage interaction between peers through participation in discussions in chats, round tables for executives that are smaller or inviting them into the Superside Communities for them to continue conversations long beyond the time of the event."

Budgeting questions to be discussed in a virtual meeting

Are you still unsure about budgeting for your next online event? In this post we'll address some of the most frequently asked questions . We'll also direct you with other sources to assist you in planning the perfect event.

What's the cost average for virtual event?

According to Statista the statista website, 34% of marketers claim they will spend between $500-$1,000 per participant for an online event.

How much do you have to budget to hold an online event?

What is the best way for virtual event hosts to earn profit?

What am I likely to experience on a virtual events platform?

Now is the right time to get started on arranging your celebration

Organising a virtual party could be a lot of work. However, it offers unique chances to increase your followers as well as work with creative hosts and presenters, and attract attendees. Beyond hosting, this platform lets you to design beautiful websites, create emails to remind you of your party, connect with guests, incorporate your own marketing software as well as analyze event after-event data.

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