Veronica Green is inspiring educators to incorporate more imagination and fun into the early childhood environment, and students are thriving
Discover how author Veronica Green is helping educators incorporate more creativity and play in their environments for children creating a company that is authentic.
How would it be if young kids could take charge of their own education, exploring the world through imagination, imagination and play?
When she realized that traditional techniques of teaching weren't always successful and early childhood educators Veronica Green set out to find out the answer to this. And what she discovered transformed everything.
Presently, Veronica is an early child consultant, and also the creator of Cultivating Confidence Cultivating Confidence, a company that aids educators to plan fun educational activities, analyze student behavior and develop deeper relationships through creativity and play.
This is how Veronica leaned into her own experiences to become an industry pioneer, and change how we teach children in the process.
"When I was learning more about loose part play, I found my creativity again."
Before Veronica started her journey as a creator she was wearing a variety of hats as an early childhood educator and mom to a son that is autistic.
The instructor was operating an accredited program for children out of her home as well as learning how to handle the unique requirements of her son. Traditional activities didn't work for him and so Veronica did some research to find solutions that worked for her students as well as her son.
This was the catalyst that led Veronica into "loose parts play," a child-led, play-based educational method where young youngsters use their unique objects from everyday life and their imaginations to create sense of the world around them, think about, experiment and invent, engage in divergent thinking, and, most importantly, to have fun.
Veronica was also able to learn about different methods of teaching children which place curiosity and exploration at the forefront.
Her creative thinking, patience and determination paid off. Veronica was able to comprehend her son, his methods of communication, as well as his behaviours while giving support to all of the children under her care.
"Going through that really shaped my identity in my role as an educator, and also as a person," Veronica explains. "It allowed me to see the world in a different way, with fresh perspective."
"My son is my greatest teacher, to see the world from a different perspective and to stand out from the grain...and have tons of fun throughout the process," Veronica says on her site . "My son has taught me everything."
They were impressed by her honesty and her ability to provide a fun, inclusive learning environment. She was innovative as an educator, and her students thrived. The audience was eager to learn more.
"When I started learning more about loose components play, I was able to discover my creative side again. .... This brought out my creative side when I was in my ECE role. I shared photos and the 'whys' behind what we were up to through social media. other ECEs got involved and even asked questions."
Veronica believed that the learning methods she was studying can aid early childhood educators in reaching thousands of children. She dreamed of one day sharing her experiences on a large scale.
"I wrote [my first coursefrom my cell phone at Starbucks after the 10 hours of work, and I still have it going."
One of the first items Veronica created was an online course about sensory requirements. In it, she shares data from research as well as her own experiences of working on behalf of her son.
"I recorded my first lessonfrom my cell phone at Starbucks at the end of my 10 hour days, and I'm keeping it going. It's still the same format. I haven't changed it. People have also received an answer and receive the assistance they require following the treatment. That just touches me and I'm honored for this."
The authenticity of Veronica's course made it stand out from others available. Through revealing the true ups and downs of her life, Veronica helped other families and teachers feel comforted and encouraged.
The host explains how early childhood educators often think that they must remain "on" every minute of the day and can't show emotions. The program incorporates a human element by discussing real challenges and the way her family has overcome these challenges.
"A lot of it was sharing our journey. I'm eager to tell the good of the worst, as well as those not-so-great times because that's where we learned from." Veronica explains.
Alongside her popular training course Veronica is also offering live classes which she then repackages and offers as replays on demand.
They cover topics such as playing with loose parts and creating curiosity-driven spaces, which teachers can utilize for their professional development .
"I love being present in person and teaching, because I'm more in the current. While recording it's like I'm too caught up involved in my thoughts, and I forget the words I'm saying. .... However, when I'm talking through Zoom, on a workshop I'm at ease. I've got my notes. I'm ready to go. So I feel like the content comes out better in this manner."
In the next installment, we'll explore the strategies Veronica uses to run her business behind the scenes.
"[] created an opportunity for me to concentrate on my work instead of focusing on my business problems."
Creatives require a stable space to deal with all the nuts and bolts that go into running a company. lets Veronica reduce her work tools to remain organized and not worry about technical issues.
"I wanted to avoid spending all of my time thinking about what to make something sell. [With ], I can simply go into the business and create an item," Veronica says.
Teachers can buy Veronica's books directly on her website without having to switch apps. After they have signed into their account to access the resources, Veronica's interface matches her branding to create a cohesive professional appearance.
"Customer experience is crucial. I wanted [things to be simplefor customers to access]. Early childhood educators are fatigued. The majority of the time, ECEs have to do professional development on their own. In a majority of times, they are not paid. It's therefore crucial it's easy for them," Veronica emphasizes.
"It has solved a lot of the big issues I faced with technology as well as created more time for me to work on my business instead of trying to solve my business's issues. And that's significant. I was unaware of how much time I had spent troubleshooting until I got everything across."
Coming up, we'll look at various ways Veronica is able to achieve success with her work and also share some tips for those who want to be creators.
"For the first three years in my business It was all about making content. There's no need for me to create more. It's important to maximize it."
With regards to content, Veronica is aware that more isn't always more effective. She encourages content creators to remember that they don't have to stay on the hamster wheel of continually generating new content.
For Veronica It's not about the quantity, and more about high-quality.
"I do not feel that I have to write 200 blog entries . This is too many. They won't be seen by anyone. If I have a solid 30 to 50 pages of content, that's quite a quantity. You can always make changes. It is possible to change my mind... My am using it to keep my creative juices going."
"I'm all about repurposing material. Always. Every video I've ever created ..., has been utilized to the maximum."
Content repurposing is when you take one piece of creative work and adapt it to different channels and mediums.
"I'm all about repurposing the content. Always. Every video I've produced, ..., it's used in the most effective way," she explains.
"I recently created an YouTube video which originated from a text blog article that I have written extremely well. .... It's time to add the video on the blog. Then, I share stuff on social media on the clip. I make clips I also take quotes, I post images, and create carousels .... After that, I email my contacts about it."
Veronica says that creatives should not feel pressured to constantly create new content when they can often repurpose what they already possess in new ways. When you reformat existing content and working smarter rather than harder.
"I believe that everybody in our digital age says that you've got to make weekly new content. I feel like, as an artist I'm too exhausted to do that. If I am inspired to create something is going to be fantastic. However, if I'm not feeling inspired, it's not going to be good. If I have just one blog or video update every month, I'm okay with this."
There is one aspect Veronica is doing every single week, rain or shine and that is to send a message to her email list.
"I've maintained a consistent schedule of emailing each once a week since I put it on the top of my list over everything else, which has an enormous benefit."
In the beginning, when she decided to begin offering workshops, she was amazed at the way other entrepreneurs attracted new clients.
Since since then, word of mouth as well as social media have proven to be significant growth engines for Veronica's list. Additionally, she offers numerous lead magnets that are free specifically designed to appeal to her target customers.
As people need to sign-up for your email list in order to receive the lead-generating magnet you have created, everyone wins. Creators can attract customers who are interested in their area of expertise. Additionally, people discover something new.
In the past one year Veronica took it as an effort to send out emails to her list every single week. The PDF newsletter was discarded. newsletter and now simply writes from the heart.
"Now I utilize my email for a weekly basis to express my creativity. On Mondays, I get my laptop out to start my week off writing my Sunday email to be sent out for the week ahead. I make a list of the content I want to write and then I simply create from my own thoughts. It's the way I be a part of my process and to work at improving my craft. I feel like it's more authentic. It's me."
Authenticity is at the core of Veronica's work, and her weekly emails are no exception.
"Carve your space so that you can do your work."
One of the most important tips Veronica offers to be successful? Practice the craft you are mastering.
Be careful not to get too caught up in running your company that you don't remember the reason you began. Enjoy the subjects you're teaching and deepening your understanding.
"Carve the space you need for you to focus on your work regardless of what it might be," Veronica advises. "When you begin running your own company, you aren't doing your own craft very much. The majority of the time, you spend your time managing your business rather than doing it."
The last but not least is that Veronica insists on how vital that you be a self-directed person . Beware of letting comparisons or other opinions make you lose sight of your goals.
"Listen to what others discuss and share however, take everything with a grain of salt," she explains. "You don't know everything that's happening behind the scenes. You don't know the size of their staff of. It's not clear how much money they have to put into marketing. You have no idea any of that. They're only choosing to share only a specific aspect, and you don't know the full situation."
"That is a comparison that can slow you down and prevent your progress. Pay attention to the story. But ask yourself, what could I use the principles to my own life? Do not feel the need to copy it in the exact same way in order to make it work for them."
It's a rerun of the advice of Veronica on content creation and establishing a workflow which is suitable for your needs.
If the world of digital marketing said she needed to publish something new every week, Veronica tried it -- but decided it wasn't right for her business. Actually, she did not make a dime because she spent all her time creating articles.
Today, Veronica has honed her approach. She makes fewer pieces of content per month but does not compromise on the quality. Everything she does focuses on increasing sales, growing her audience and getting her content into the hands of amazing early childhood teachers.
"It took me a lengthy time to stop listening to every suggestion that people make about what I should do. I lost my voice because of this," she recalls.
"You need to determine the best way to make your life function for you. Everyone has personal issues to deal with. And everybody's journey is so different. It's possible to get there. It's all about believing in yourself. Really, you do. There's a chance you'll doubt it. You'll hate it. You're about to end it, but you just have to believe it."
In the present, Veronica is making a significant impact on early childhood education by mixing her expertise in the field with honest personal experience.
She's built her business in her own way and is focused on quality over volume, recycling content as well as enhancing her email lists as well as carving the space for her to work to her passion.
Veronica has already helped countless teachers better serve their students as well, and we're sure she's just starting. We're eager for the next chapter to discover where her creativity and passion take her next.