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The company is located in Northern England, House of Malt is a family-owned business that has grown into one of the top online suppliers of whiskies and spirits within the U.K. It was created in year of 2015 by a family owned company and has been used to operate their online operations since the beginning.
House of Malt has a shop and store located in Northern England, though a large portion of their business is conducted on the internet through their store online. The business currently provides shipping services to customers throughout the U.K. and plan to grow their international sales.
Woo interviewed Jethro Hazelhurst, House of Malt's Director of Ecommerce.
for Whiskey
House of Malt chose as their platform for online stores because they wanted to steer away from other platforms which are extremely difficult to control. They were impressed by the flexibility of Woo's platform was. Woo platform was and decided to oversee each aspect of their business online and operation as efficiently as they could.
From the start, House of Malt has been working in conjunction with Woo via Woo's Enterprise Ecommerce program, which helps to improve the circulation of money. Woo has proven to be a benefit for the company in a myriad of other ways. Their increase in average order value along with an increase in the percentage of conversion, and the decrease in the amount of time needed for money transfers from seven days to one day have allowed the company to ensure they have the cash to support their growing.
Big wins
- The rates of conversion were raised and the average value of transactions increased by 22 percent following an announcement about Apple Pay through WooPayments.
- The deposit period for cash can be reduced from seven days to one day thanks to assistance from Woo Customer Success. Woo Customer Success is the Woo customer success team.
- In 2015, House of Malt was founded. House of Malt has grown to be one of the three biggest online sellers of spirits within the U.K.
Key Extensions
- WooPayments that are made with Apple Pay
- Payment by PayPal or Pay Later PayPal
- Searchinise
- The theme Storefront
- Google Listings and in addition to advertisements
- Klaviyo email marketing
The impact of Brexit and Covid-19
Like numerous British firms, House of Malt was badly impacted by the assessment of export taxes that was a part in the Brexit law. Because of the problems that came up, House of Malt decided to shift their focus to clients in the U.K. The company has been one of three top firms within the U.K. to offer the whisky industry's top retail sales on the internet.
During the closures of Covid-19, House of Malt was in a position to carry on their activities through the closures. House of Malt is a business that is operated through their own site.
A physical location is an essential element of their brand and provides unique experiences to clients that other stores cannot offer.
Malts are used to match data using malts in order for customers to offer the top quality services
House of Malt has a amazing understanding of the people who use their website and how they approach using online shopping.
It is widely accepted that the following: House of Malt serves the needs of four different customers:
- People who wish to try out new products can be located on the site.
- Customers who go to houseofmalt.co.uk to buy the best items and later purchase identical items each time.
- Collectors who want to stay up-to-date on new collections and new releases.
- Wholesalers who cannot find the item in other shops and regularly visit House of Malt for repeat purchases, which restock bars and smaller shops.
This information may prove beneficial as a result of the limitation of advertisements that are placed at liquor stores. House of Malt combats with the use of a highly effective marketing program by email.
Cost of your order can increase by as much as 22% if you make use of Apple Pay and WooPayments
House of Malt offers a range of payment options, including PayPal, PayPal credit card processing, Apple Pay and Google Pay through WooPayments.
The company decided to provide WooPayments for Apple Pay specifically due to the amount of people that visit their site. Jethro said "The majority of our customers are on mobile devices, as well as Apple customers use Safari. The amount of transactions could rise because of the launch of Apple Pay. There is no reason to think that this shouldn't be. There's nothing to be concerned about. There's an enormous opportunity to alter the way we play."
Since the introduction of Apple Pay, House of Malt is reporting an increase of 22% in order volumes, in addition to the increase in conversion rates since House of Malt has launched a variety of methods of payment.
"The more payment options that we have available, the better chances of reaching 100 percent conversion. We have seen a rise in conversion rates since the moment we first started providing diverse options for payment. Through the use of all the possible payment methods, including WooPayments, we've seen good rise in the past few years. Everything is in place for us to see continued growth." " Jethro Hazelhurst, Ecommerce Director of House of Malt. House of Malt
Transferring whiskey through water
House of Malt is planning expansion to the international market. First to Europe and then in the U.S. House of Malt is currently working to locate shipping companies and logistics to handle customs. They strive to offer their customers the highest quality service as well as the best experience possible when ordering from outside of the United States.
Due to their newly-built location, House of Malt anticipates increasing during high volume of orders, including Christmas time and future worldwide expansion.
Integration of items or services that aren't listed as well as Payment techniques
House of Malt is also increasing their range of merchandise as well as improving users' experience on their website in addition to launching a subscription option as well as an incentive program for frequent customers.
They're seeking alternative methods to make payments to accommodate the needs of their clients in terms of payment options. This is a great alternative to expand the buy now, pay later (BNPL) options to include additional service providers.
Hazelhurst knows about the advantages that come with BNPL: "The fact that customers can buy now pay later and then another time increases the purchase's value on average. Each buy now, pay later option is a win-win for customers."
What we have achieved is that the House of Malt has enjoyed the most enjoyable moment and looks forward to the next chapter.
"All the work that you've put into WooPayments is making a small change" Hazelhurst said. "Somewhere in the northern-western part of England that is in a remote part of an old town. Woo is a brand that has been around for a long time. Woo brand is gaining superb whiskey from the mouths of those who consume Woo."
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