The Way TCommerce Powered Tongue-Tied Academy in order to raise funds to support charities

Jul 4, 2024

In Birmingham, Alabama, pediatric dentist Richard Baxter, DMD, MS is able to assist dentists detect and treat lip and tongue connections.

The journey was triggered because of the birth of his twin girls in 2014, resulted in the formation of Tongue-Tied Academy which will aim to combat a prevalent but not well-known issue.

The course was launched in the year 2020, The instructor had over 1500 students sign up and gave all profits to local charities as well as international.

This is how He came up with the idea of the idea of a course-based online business in addition to how TCommerce has contributed to his success.

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He found his niche

When his girls were babies and he noticed that they had tongue tie that were affecting their capacity to nurse. When he found a dentist who could perform a laser treatment to the tongue tie, they were able to take an more relaxed nap. "The dentist advised me to keep an eye out for tongue ties among children since they're more frequent than people realize; about four out of every four children have at least one" Baxter tells .

In the meantime, people began to ask questions about his tongue and lips tie. In search of more information, he dove into every course and book about the subject, but realized that there wasn't any information readily available. Then, he was able to use lasers for the process of tying tongues. After helping patients, and answering mothers' questions and concerns, he began posting blog articles about the process. An increasing number of readers approached Baxter to seek his expertise and he finally made the choice to publish his first book, Tongue Tied, in 2018. "People who have been through the book, but are nonetheless interested in knowing more about the topic," Baxter says. Baxter.

The next step was to create his own online school . The dentist's office was shut because of the flu pandemic He was already working on the script, which was over 200 pages. The dentist was able to recruit the film crew to record the course, which lasted for 25 hours in spite of the fact that the dental facility was shut.

He signed up with

The key to the success of Tongue-Tied Academy is the connection it formed with providing a seamless platform to deliver the courses.

"What's good about it is that it allows me to arrange the lessons into modules," Baxter shares.

He was able to present his information in bite-sized chunks and also add questions at the end of each segment. The author also incorporates chapters of his work into the software. "I appreciate that it allows me to add different types of lessons, instead of only videos," he reveals.

He's an avid user of this feature, which can automatically produce a certification for his students. "I can do anything for the class in a day, apart from answering questions in discussions since the entire process is fully automated" the instructor says.

He made checkout easier through TCommerce

The transition to TCommerce following the switch from Stripe is a major aid in enhancing the process of checking out for the students at Tongue-Tied Academy. Baxter believes that using TCommerce resulted in the loss of fewer sales. after switching to the Stripe integration, checkouts have improved as per Baxter.

Supporting a variety of payment options, such as Apple Pay and Google Pay, Baxter says that TCommerce makes it easy to complete transactions making it easier to use and more convenient to all customers.

"You are able to simply press an icon, input your facial ID and take a class," says Baxter. "It's an easier process now instead of putting everything you've learned into ."

Moreover, 's automated computation of sales tax eases administrative burdens and ensures that the requirements of regulators are met in various states. Baxter says that the cash generated from his training courses is deposited with more ease as compare to the previous payment supplier.

"I don't even think about this because it's easy," he says. " Payments will take care of all the details for me. The money will be transferred into my bank account ."

In the hopes of launching an improved course that is a version more suited to his well-known course in the spring of this year, Baxter plans on using the option of ordering bumps to allow purchasers to take additional courses at lesser, without slowing the process of purchasing.

He made an impact by supporting charity causes.

Once the money is transferred to his account at his bank account, he will donate 100% of the proceeds to charity.

In addition to assisting clean water projects all over Africa and Asia and assisting with rehabilitation and anti-human trafficking efforts, the tireless commitment of Baxter towards ensuring the well-being of his community is an excellent illustration of the Academy's overall mission of societal care. "I have nothing other than that," he says. "We have a house, we have cars, we're in good ."

"If I can assist a baby who is unable to feed before or is difficult to handle and is having a hard time, then it's the effort worthwhile," he continues.

He launched different versions of his program

In recognition of the diverse needs of his students, Baxter launched a condensed version of the course developed to cater to professionals like lactation specialists and speech therapists. The LITE Version course, priced at $495, provides an enlightening yet concise examination of the subject catering to a broader spectrum of learners.

Each of his courses is a perpetually updated format which means that students can take the class at any point they'd wish to. "Teaching this course on the internet has made it as accessible as possible," he says.

Additionally, these courses provide American Dental Association-approved continuing education credits. "We utilize an approved CE provider. That means they can use it towards the renewal of their licenses," Baxter explains.

The course's most expensive version price is $2,600, the course, in conjunction with CE certification--helps users see how much they've earned.

He developed a very simple customer experience

In spite of his successes, Baxter says that he doesn't have much of a marketing strategy.

The experience for customers is typically beginning after reading the book. If they decide to learn more and more this book will direct readers towards Tongue-Tied Academy.

If he is speaking at events or conference usually, the attendees will want to register. If people sign up for his mailing list, they're received the email sent by MailChimp who will direct people to his site.

He defined success as a person.

Baxter defines success as having the capacity to increase the amount of information he's accumulated. "It's not me alone in this process," Baxter says.

"We have 1500 students who have successfully completed the program. If each student sees one patient per day, that's more people than I could ever handle alone. ."

What is considered to be success by him includes training providers, supporting parents, and ensuring that many people receive medical treatment and utilizing the funds to support charitable causes around the world.

If you're creating an online class, the instructor should seek out their passion. "It is anything at all," he declares. "And whatever it is that you'd like to create it is possible to create your own course take. ."

"Just do it!" Baxter encourages. "I'm not a person who takes online courses. I'm a dentist. However, I've put it out for sale and we were given the privilege of being among the top ten courses on ."

Prior to establishing Tongue-Tied Academy, he created two courses on his own which cost $99 each with a total of 10 students attending. "I gained knowledge from this experience," he says. I got better quality videos and designed a high-quality course using Tongue-Tied Academy ."

"You may fail a handful occasions," he adds, "but it's one of the learning stages. You can't avoid making a mistake if you don't take the time to learn from your mistakes ."

The HTML0 Tongue-Tied School continues to evolve driven by a constant commitment to both education and service. its rich history of empowerment as well as altruism serves as an inspiration for teachers as well as innovators.

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