The way TCommerce powered by Tongue-Tied Academy raises money for charity
Within Birmingham, Alabama, pediatric dentist Richard Baxter, DMD, MS can help dentists to recognize and treat lips and tongue relationships.
The experience, which was triggered by twins' birth in 2014, resulted in the establishment of Tongue-Tied Academy , a platform that aims to address a common yet underrecognized issue.
Since the start of the course in 2020 the instructor has had more than 1500 students sign up and donated all the profits to local and international charities.
This is how TCommerce came about as an online courses company and how TCommerce contributed to his success.
Skip ahead:
- He found his niche
- The sign-up process was created using
- It was made easier to finish the checkout process by using TCommerce.
- He drove impact through charity donations
- He came up with different versions of his course
- He created a fundamental user experience
- It was the definition of success for him
He found his niche
While the girls were small, he discovered the existence of tongue tie and it was hindering their nursing ability. Upon finding a dentist who could treat them, he used lasers on the tongue tie, they were able to nurse more efficiently. "The dentist recommended that I watch for tongue ties in kids because it's more common than people realize; about 4 out of 5 kids wear the tie" Baxter tells .
Soon, people began asking questions about his tongue and tie. Wanting to learn more about the topic, he read each book and course relating to this topic however, he discovered that there were not many resources that were available. He then learned how to utilize lasers to perform the tongue tie procedure. After assisting patients and answering moms' concerns and questions, he began writing an article for his blog about the procedure. A growing number of customers came to Baxter to ask for his advice and eventually took the decision to write and publish the book Tongue Tied, in 2018. "People have read the book and wanted to know about the subject matter," says Baxter.
He decided that his next step was to create his own online academy . In the year 2020, after the dental clinic shut down due to the flu, he'd already finished the 200+ page curriculum. He later hired an film crew to record the course's 25 hours of flagship during the time that the office was shut down.
He signed up for
The main reason for the growth for Tongue-Tied Academy is the partnership it has with creating one-stop system for the teaching of the courses.
"What's wonderful is that I can organize the lessons into modules." Baxter shares.
Through the software, he can present his material in bite-sized portions as well as add tests at the end of each section. Furthermore, he could add chapters from his book to the software. "I am grateful that the software allows me to add different types of lessons rather than only video content," he reveals.
He's a big fan of the feature that lets him automatically create certificates for students. "I don't have to do all that much during the course each day other than answer the discussions questions because everything is automatized," he says.
He made checkout easier through TCommerce
The switch to TCommerce from Stripe helped in enhancing the procedure of checking out for participants of the Tongue-Tied Academy. In fact, he thinks that using TCommerce has made him loss more revenue. However, since moving away to the Stripe integration, the process of checkout is much simpler, according to Baxter.
It can be used with payment options such as Apple Pay and Google Pay, Baxter says that TCommerce provides a smooth transaction that makes it easy and accessible to all users in the world.
"You can click the button, enter your ID with your face, and take a class," Baxter says. Baxter. "It's much simpler instead of putting everything you've learned into ."
"I do not even consider it because it's so easy," he says. " Paying for payments will handle everything, and the money just appears in my accounts of the banks. ."
Baxter plans to release an updated version of his most well-known course during the beginning of spring, Baxter plans on using an option to bump orders that lets customers add another course for a reduced cost without slowing the purchasing process.
His impact was through charitable causes.
When the funds are deposited in the bank account that he has, he donates 100% of the earnings to charities.
Apart from supporting clean water initiatives in Africa and Asia and also assisting with victims of human trafficking rehabilitation His commitment to the cause of human rights in the community is an example of the Academy's mission that is to offer social assistance. "I have nothing else," he says. "We have our own home and vehicles, so we're good ."
"If I can help those babies who were unable to feed in the past or is a difficult to feed and has a hard time, then it makes the effort worthwhile," He adds.
He has been able to launch a number of variants of his method
Recognizing diverse needs within the people he worked with, Baxter launched a condensed version of his program that is targeted at experts, including lactation consultants and speech therapists. The LITE Version course, priced at $495, offers a concise yet powerful examination of the topic providing a greater variety of participants.
Each course has an ongoing structure that means students can enroll at any time they'd want to. "Teaching the course online has made it feasible to access it," he says.
In addition, they offer American Dental Association-approved continuing education credits. "We utilize an approved CE provider. This means that the students can count it towards the dental certificate," Baxter explains.
The flagship course, however, is priced at $2,600 The content, when combined with CE certification--helps students understand the ROI of their investment.
He designed a straightforward user journey
Despite his successes, Baxter says that he has no marketing plan.
In general, the journey for a buyer begins when a person reads the book. If they choose to learn more about the subject then the book can guide them towards Tongue-Tied Academy.
If he is speaking at conferences or events typically, people who are present will sign up. When people sign up to his email list, they're received an email from MailChimp that will direct readers to blog posts on his site.
He defined success for himself
Baxter states that his success lies in being able to expand his knowledge. "It's not just me doing the same thing," he says.
"We have 1,500 people who have taken our class. If they see one patient each time this is far more that I've had the chance to treat alone. ."
Further what determines his success is providing education to providers, helping parents, and making sure many patients get care using the funds to support charity causes around the globe.
If you're making an online class, it's advised that the course creators research what interests they are interested in. "It could be anything at all," He says. "And whatever it is that you want to make, you can create your own course make. ."
"Just Do it!" Baxter encourages. "I'm not a online-course guy. I'm a dentist. It's just something I put on the market, and this year we were honoured to be among the top ten courses on ."
Prior to the establishment of Tongue-Tied Academy, he created two courses on his own, both costing $99 that around 10 students could take. "I learned from this," he says. I got better quality videos and developed a flagship course using Tongue-Tied Academy ."
"You might fail a couple of occasions," he adds, "but it's part of the learning process. It's only a mistake in the event that you fail to learn from the experience. ."
As Tongue-Tied Academy continues to evolve driven by a unwavering dedication to education and service, its legacy of mutual empowerment and charity is a source of inspiration for aspiring educators and innovators alike.
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