The story of the Farmer's Dog's tale of its ability to win the game by launching an Emmy-nominated commercial
The two-headed duo known as The Farmer's Dog and The Farmer's Dog Their goal for their very first Super Bowl ad was simple to cause viewers to cry. "There was a line in the brief which said that if we did not cause people to weep, then that's not a success," says filmmaker Goh Iromoto. The filmmaker who brought The Farmer's Dog now-iconic (and Emmy-nominated!) commercial "Forever" at the notice of. "I'll never forget that song. It had a huge motivating influence on my creativity as well as my life in general." We were interested in learning more about the commercial Staff Pictured, which was the most rated commercial of the year's Super Bowl and has been nominated for an Emmy award (!) We had a conversation with Goh along with the team of creators from The Farmer's Dog to find out more about their amazing collaboration, the detailed plan, as well as the dog that was involved in developing the idea of the commercial. Discover more information about the top lessons from the episode and read the complete interview in the video above.
| Name of the project | "Forever""Forever" Farmer's Dog |
| Stakeholders |
Teressa Iezzi, Director of Content and creative
Sophie Forman, Director of Brand Design |
| The main goals for the campaign |
Teressa and Sophie wanted to create advertising that reflected the company's rallying call, "Long Live Dogs."
The business's approach has always focused on the smallest aspects of its product. But, Teressa and Sophie were conscious that their Q1 marketing campaign needed to be more precise in the strategy to make their goal -- to assist dogs live longer, more joyful and healthier lives visible through a different strategy. |
| Goals |
• Recreate the Farmer's Dog's mission and rallying call using art, and creativity
* Tell an emotional story that goes beyond the details of the product. |
| Timeline Timeline |
The whole campaign took 4 months from the beginning until the point at which the campaign was finished and the overall design of the campaign appears to be as follows: as follows:
Octobre November | Goh is a member in his group. December | Shoot January | Post-production February |
| Resources | The Farmer's Dog team worked incredibly close with Goh to generate the concept. Goh was the creative director as well as the Director of the company, as he along with Teressa and Sophie played key roles as co-creators in the creation of the concept. They collaborated in the development of the idea from its beginning until the end. |
| Principals to pick up the pieces |
* Make sure you invest into your brief
The story is the main factor to concentrate on instead of the products. * Great work deserves great promotion |
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