The Skinny on Drip Content
The content you provide will draw visitors to your website. Content that drips helps keep them at your website.
WHAT'S INSIDE Toggle
- Why Drip Content May Be Right for Your Site
- Drip content keeps people coming back.
- Drip content helps users stay committed.
- Caution Be smart about how you drip content
- How to Set Up Drip Content on Your Site
- In Summary
Dripping content is a way of providing content to site users. Users are provided with bits of content maybe over the course of a few months, until they are able to access the full collection.
It is also possible to drip certain content items, or even posts and require users to view the items in a specific order. In fact, requiring users to provide an email before getting access to additional content on your website can be regarded as content drip.
In this post this article, we'll provide details on the reasons you might want to consider using drip content on your website We'll also show how to set it up. Let's do it!
What is the reason Drip Content Might Be the Best For Your Site
Drip content keeps people coming back.
Drip content often requires users to be more active on your site. Because they can't access all of the data at once and they have to keep coming back.
Let's say you publish an online course. It's intended to run for 20 hours in a 5-week period, but someone sits down and completes the whole course in two days. After they've completed the course and gone, they don't come back to your site. This could be detrimental to your business.
If they must follow their time to complete the task However, they'll have to visit your site multiple times. This gives you an increase in views, opportunities to market your business, and greater chances to interact with your user.
It's similar to watering your tomato plant with drip irrigation. The idea of presenting all the content you have to the consumer is similar to drenching your plant with an hose from a fire. While the plant is receiving the exact amount of water in both cases however, one that is drenched with the hose is likely to end up dying, while the one slowly watered over time thrives.
Drip Content is a great way to help users remain committed.
The ability to drip content helps keep things in check for users.
A user, for instance, could sign up for an online course with no idea of what they're going to be doing in terms of taking in the material. When they've finished a few lessons it is possible that they become bored or overwhelmed, and choose to leave.
If you are able to drip information over a long period of duration, it offers the user bite-sized opportunities to complete the portion. This is basically setting deadlines for their completion. small assignments that are distributed over the course of time are often less intimidating as a whole course. Content dripping allows users time to mull the information over and makes it easier for them to retain it.
If you choose to drip content by revealing new information after a user subscribes or purchases a specific membership, it also helps build commitment. Users are more likely to revisit the site because they've put in time, or at least the email addresses of their users, into it.
Caution: Be smart about how you distribute content
The downside of all this is that there are those who'll want to complete an entire course or the related material in a matter of minutes. There may be a particular talent they'd like to improve or information they need to know, and simply cannot put off a few months.
There may be a project that has to be finished today or you may need to get a certificate which can be useful immediately. If the nature of your company makes this an issue, consider using a different method to avoid drips. This can be as simple as asking your user to enter an email address prior to when they read the remainder of the blog post.
The best way to find out how effective Dripping can be for your needs by testing different techniques through your web site.
How to Set Up Drip Content for Your Website
If you decide to drip content, how do you do it?
- Click here to go to WordPress Dashboard Rules.
- You can create a new rule through pressing Add New.
- Under the rule, select Drip/Expiration.
- Check the Allow button for drip-feeding contents.
The menu will include choices to trigger drips of content. You can allow users to access new content right after they register for your site, on a specific date, after they buy a product through your site, or when they subscribe to a particular membership from this menu.
In Summary
Drip content is an excellent method to ensure that users keep returning for more of the awesome product you have to offer the users.
Remember:
- Drip content may help the user to stay on track and increase the number of visitors to your website.
- It can also help users to be more active rather than bored or overloaded.
- It's not everyone's cup of tea to drip content and having to follow a set schedule. Think about your target audience and the way you would like to drip your information.
- The content can be distributed via an application like .
Do not kill your customers with a fire hose. Disperse their content so that it allows them--and you--to flourish.
Have you found success using the drip-content technique? Are you still unsure on when to drip content? Please let us know in the comments below.
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Michelle Carpenter Amy Michelle Carpenter co-owns a 3D printing business named STEM Garage. She is a national journalist, YA editor, and professional marketer. She also instructs youngsters in China early in the morning because she finds it enjoyable.