Creative daily

The role of brand stylists is helping entrepreneurs in creating amazing brand names

Sep 30, 2022

The route that lead to the creation of Fiona Humberstone's The Brand Stylist was not an easy one. The path to success she took in her business was filled with surprising twists and turnsand yet it's the accumulation of experiences that make her a seasoned professional in her field.

Fiona is able to trace her passion in design into her youth as a student who was unemployed who was from London, UK. After having to follow an academic routine through the majority of her life, Fiona describes design as the one thing that captured her imagination. Once she was infatuated of design and design never came to terms with what she was doing while climbing the professional up the ladder of the company printing firm.

from www.thebrand-stylist.com

"What was the most important aspect in helping me to understand my passion in design was my boss believed any person could design. The time was when I was extremely interested- I wanted to learn all there was to learn about the field. I read books and attending classes, I was simply enthralled," she says.

During her next five years at the company, Fiona started building her skills in design by collecting all she could from numerous print customers. Fiona was promoted to the position of a Senior Manager at first, but after turning 24 she was unintentionally pregnant with her first child.

"There there was no way in which I could be separated from my daughter. But, this meant my job was boring and not fulfilling. Therefore, I decided to start my own company. I started by establishing a print business, but I found selling prints really boring. What I truly loved was listening to personal stories of entrepreneurs who have succeeded in the process of developing their image, which is what I chose to work on. ."

"I was not the best at all. I charged about PS100 per identity. With every logo I created I aimed to surpass expectation by producing the highest quality design and not at the cost my customers paid for. As time passed, I became better and more efficient ."

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     Her distinctive feature    

When she launched her first business, Fiona was immediately able to see her own gap on the market based on her personal experience.

"At the time, pretty much all design agencies were run by males. Their websites were dark black and had a large, squarish font. My website was unique and distinct that I promoted by way of my blog. In the end, I began receiving work from all around the world."

"In 2010-11, that was almost unheard of in the world of design. customers went to the local designer to sit in their shoes and explain to that they had exactly what they wanted. That's not the way I would be able to help. ."

In 2012, Fiona made the decision to exit her previous firm after she had her second child. In the following year, The Brand Stylist was created.

     Achieving an organic and an affluent target public    

Since The Brand Stylist's very initial days, Fiona has been dedicated to helping clients develop extraordinary brand names. Fiona offers online workshops, classes, individual consultation, along with a myriad of free tools to encourage, inspire and assist in the creation of brand identities that serve as the foundation for business.

Fiona's aim was always to push her branding expertise a step further -- she is committed to informing her customers on how branding works in order to assist them in making more effective, intelligent and long-lasting options for their companies.

"The Brand Stylist came as an outcome of meeting with entrepreneurs that kept asking me 'I hate my logo. I'd like to meet you before. There are many cases that it wasn't the fault of the designer but likely due to them choosing the wrong designer. It was then that I decided that if I can assist people in understanding the art of branding, everybody's going to be content," she explains.

Her previous experience in the industry gave her the knowledge that she required to build an audience that is organic. The experience she gained earned her a prestigious reputation prior to her arrival which established the basis of The Brand Stylist's success , in along with her numerous audience building methods.

"In an effort to expand my following, I participated in many events and workshops, along with writing the first of my books on how to Style Your Brand. There was a number of downloads for free on my websites  that helped me grow my email list. The main motive was"word of word."

     The importance of creativity is over measurements    

In the case of marketing through social media, Fiona believes it's incredibly essential to put less emphasis on the metrics and more in educating, inspiring and providing useful information to her followers.

"When I was running my very first business, I used different direct marketing strategies and focused more on the techniques that are hard to sell. I heard a lot of coaches instructing clients to start ad hoc sliding into the DMs However, it did not convey any sense of quality or innovation. These methods didn't attract people that were suitable of customer and did not make me feel that I was in the right position for a positive working relationship," she explains.

"Since that time I've become aware that the most important thing isn't using marketing to promote the sake of it, but to actually convey the message in the best way possible. I value the high-quality of my work and creative thought over quantity. It has helped me build the best type of client relationships and build traction. "

If Covid was to arrive in 2020 Fiona initiated a number of regular webcasts that helped maintain an atmosphere of belonging throughout locking down, opening up a new level of potential in establishing her following.

"I certainly didn't do it for the purpose of making money it was a community-based act. I put an ad in the public domain, which reads, "Look, if you can afford to pay PS45 (or more), give me money and if cannot afford it simply come. What I got was I contributed around P95,000 worth of training to secure the area. From a marketing standpoint, it was quite remarkable," she says.

     The creation of courses provides the base for a structure that is solution-focused    

Because brand education was at the foundation of The Brand Stylist's offerings and services, it was only normal to Fiona to turn her business into an online course journey. In 2016, two years following the official launch of The Brand Stylist, Fiona launched her first online course that was created using .

"I have great pride in my delight in creating courses that perform. I'm always trying to figure out the best way to impart this knowledge?' When I taught my first color psychology course I was thrilled to see by the fact that my students were able to fully comprehend my teaching and not in a classroom setting."

"I am an avid believer in the video component because I want learners to be capable of thinking, reflecting and create actionable projects. I also used videos with narration because that helps me explain things effectively. For all my classes I employ a mixture of downloads, audio lessons as well as text-based classes, along with videos to keep it exciting. ."

All of the Brand Stylist Academy's courses are entirely self-paced. Fiona is able to address questions so that her students get answers anytime during their journeys through the course.

"It's really good discipline for me because it requires me to be sure that all my courses follow a logical and consistent path. I must ensure that I deliver on the promise I made since there's no need to fill in any gaps after that," she says.

     Mind mapping the structure of her online course    

For establishing her primary curriculum, Fiona has an intentional way of thinking which has been proven successful repeatedly. Before implementing any online courses, Fiona develops a mental map on white paper. The past, she's filled a variety of sketchbooks that detail her innovative approach to maximize the learning experience of her students.

"When I sit down to draw a mindmap, I consider the following 'What kind of journey do I need to take my students on? What is the ideal place I would like my students to be at the time they finish? What's the problem my online class is helping address? I'm hearing students are experiencing difficulties in? ?'"

"I also have a mentor for the subject I'm writing my class on. So I'll think 'What does Emily require to know? What should I bring her to so she's able to use these methods in her own company confidently What will be the basis for all my online classes. ."

Fiona's innovative thinking is easily noticed by her popular Naming Masterclass. Fiona developed this concise, focused framework to enable her students to choose the ideal brand name, or brand.

"I've always been most focused in the class and on what it's intended to accomplish. The Naming Masterclass I teach doesn't contain an abundance of cases or videos It's designed to guide my students from their current position towards the goal. When they do the steps and get the brand name for their company ."

     Based on personal experiences as a foundation    

The Academy's curriculum is based on the 20+ years of Fiona's experience in the field of design. She explains that her personal career as an entrepreneur is in direct connection with her curriculum.

"My first online course designed specifically for brand designers was inspired by my experiences of dealing with thousands of designer as my capacity as the creative director, and watching them battle over and over again to complete all aspects of the job. I've had designers say to me that they want their brand to look natural, elegant, and responsive, but are not achieving that extra piece of edge. This is my color psychology class comes in ."

     Making use of the capabilities for design of HTML0.    

As a specialist in the field of branding, Fiona knew that she wanted an online platform for her classes that would equip her with the necessary tools to design she required to help in making The Brand Academy come to existence. Fiona describes the way she develops each of her courses into drafts before fleshing out the concepts using customized programming.

"I often throw out lessons as a draft. I'll begin to get an idea of how things go through my head Then I'll work through the lessons starting with the top and ending at the bottom. It's always a matter of adding new items or taking things out if they seem irrelevant or if I've done it elsewhere."

"When you consider design, I think that striking photographs are the most important factor in distinguishing yourself. All of my photography is customized which isn't stock and that's a huge help. I have a gorgeous and well-known brand which, again, really creates a distinct impression ."

" allows you to display the entire thing at once. "

If you're inspired by Fiona's tale of building an online company that's thriving you should sign up to the class today.

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