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The reasons why instructional videos are an important factor in the world of the

Jul 1, 2023

It's getting harder and harder to convince attendees to attend events whether in person or on the internet. If your landing page's promotions, emails and social media posts do not get attendees to register in the numbers you'd like to, it might be time to think about ways to use videos to draw attention and interest in your event.

Video tutorials can help your audience to appreciate the importance of your occasion. Instead of having a landing page with pages of information about the event Send some entertaining videos that target the audience who you'd like to get in touch with. It is possible to pique people's curiosity about the topics you plan to feature at your event, tease venue details and address questions that are frequently asked, and finally, highlight the value of the occasion through video narrative.

Beginning to generate the interest for your event early may be difficult, but it can be a lot harder to maintain enthusiasm after your date has been set. In general, events that are virtual have a non-show rate of 35 percent. To encourage guests to sign up for your event, you'll need an effective marketing strategy which excites as well as inspires the participants.

In this blog, we'll share some ideas as well as examples of instructional videos that can assist you in designing event marketing campaigns that are FOMO-inducing.

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What exactly is an instructional video?

Five ideas for pre-event instruction videos

Video clips prior to the event could help establish expectations for attendees, hypnotize the attendees and aid in making it easier for attendees to find the event. Additionally, 47% of marketers think that interactive content is among the most efficient methods for generating leads.

Need some ideas to start generating enthusiasm to the next event? Five ideas for how to build momentum using tutorial videos that you can use for your event's pre-event.

Venue walkthrough for the event

Video clips you've created for your event ought to create excitement. An overview of the location for your event video is a fantastic way to inform people about the upcoming program. It also gives those who haven't attended to feel a sense of fear and be able to register.

Brian Cole, the founder and chief executive officer of the Edgefactory, the creative production firm edgefactory describes how event venue walkthrough videos can form the basis of a series created to prepare participants to attend the event.

"This video might include pictures of the venue the conference will be held within, in order to assist in getting people interested to travel, crucial points that provide information to participants and inspire the participants to join in, and the call to action to join the meeting," he says.

"Then we create additional videos, such as explanation videos that explain how to register and how to download and use an event app along with a list of the top five things to be aware of before attending the occasion."

In the United Kingdom, for instance, the conference on marketing Atomicon presented an introductory video that gives potential attendees a flavor of the location, atmosphere and the various activities. The final message is to act in order to improve sales.

Live FAQ

Are you constantly receiving similar inquiries regarding your event? Set up a live FAQ so that participants can ask questions in real-time. Share details about what people will be able to expect from the gathering and why they should attend and the date it will begin.

It's simple to make an engaging and informative Q&A with video. Once you've completed recording your event, you'll be able to modify the footage, then make them editable template and upload them to the channel you prefer.

Screen recording of program walkthrough

Interactive maps

You must inform guests where the stage for keynote speakers? And where the post-party will be held?

If you're planning to host a big outdoor event, a interactive map might help participants navigate the event when they get there.

Video infographic

A animated infographic or instructional video is a way to describe the plan of your day's program.

Event organizers can use animations to show attendees the ways they can select and schedule different events. Make use of infographics to explain the purpose behind the event.

Four ideas for live events tutorial videos

The process of planning an event can be fraught with the possibility of uncertainty. The registration process is as simple as two steps away making registration hard to believe. Though thousands of attendees may have signed up to participate in your online conference, there's no guarantee of participation until the time of kickoff and login.

Furthermore, how do you ensure that your guests remain interested on your online event?

Marketers have to draw the attention of attendees by showing that this event is not just an opportunity to learn of new subjects, but also an opportunity for interacting with speakers and having a chat with your fellow attendees.

Keep your in-person and online guests engaged throughout your celebration by using these educational videos.

Demos

Demonstration videos could be a great choice in case you wish to demonstrate a product in its application. These types of videos typically use original footage to highlight an item through test or unboxings. It could also show someone showing how to use the functions of the item.

When it comes to an event, demo videos may be shown during a keynote speech or as an advertisement break.

Tutorial

In the course of the event, speakers may present a video instructional video. The video could teach the audience a new skill like the use of a particular feature of the product.

Or, it could be a masterclass led by someone who explains how they came to a particular end-product.

Screen capture a tutorial video

Screen recording is an growing feature in marketing efforts. In 2022 57 % of video marketers created screen-recorded video.

It's not a surprise that they're popular video clips are an effective way to show rather than tell viewers. It's important to edit the videos effectively to make sure they appear authentic and professional as opposed to those that look amateur. If your gathering is centered around the latest technological advances, then screen-based recordings can be a fantastic way to demonstrate different features as well as use-cases.

Live stream Interactive sessions

Do you want your participants from the outside world to participate at your live events as well? Make live-streaming interactive sessions that permit everyone to participate. If you're hosting a live session with speakers, it's best to have a live poll and questions and answers in real time or at networking events that encourage attendees on the internet and physically present to be part of the event.

7 Tips for Post-Event Marketing videos

The most engaging event content will live on even after the event has ended. The best event content, comprising speakers, topics and even sessions, have the capacity to keep attendees engaged for a long time until the next event. Event organizers should strive to establish brand recognition by using similar event content that is always relevant so that participants want to return to the next event.

Don't limit yourself to a traditional highlight of your event video to help your viewers continue to grow through these video ideas for web-based use.

Video on key learnings

Following the event, it is possible to give brief details that will help participants keep the key takeaways of the event or day.

Brian Cole of Edgefactory explains the importance of creating recap videos to keep your event going throughout the duration of your event, even after everyone has left.

"After the event, we provide an overview of events that was happening at the event including interviews with key opinion leaders who attended the event as well as sponsors. even from the people who attended the event who thank those who came," he says.

"This allows viewers to remember what they learned during the experience, and it reminds them of the importance of the event and also gets participants excited for the next event" He adds.

Brian's agency, Edgefactory, recently produced a highlight video to promote the 2023 Quest SKO IT operations and cybersecurity conference. The host speaks with participants, speakers and participants about the reasons they're there as well as their main experiences and what they learned from the conference.

Event recap video

Video clips that recapture guests about the great experience they had from the event, and also urge attendees to get excited for the future.

Additionally, they are a good option to reuse your videos from previous events, and expand the audience that your content can reach via social media platforms. Recap videos can include a variety of varieties of content including testimonials, highlights of events highlights and plans to be used in the future.

Lori Hall, co-founder and director of creative for Multicultural Marketing Agency Pop'N Creative describes how a recap video of the event could assist in extending the reach of an event that was an one-off event in partnership together with Hulu as well as Hulu located in New Orleans.

"We pitched a recap video to guide customers through the specifics of their experience. Hulu released a brief summary of every day's events through their social media profiles. It allowed them to record the impressions on their social media pages, and then increase the amount of impressions," she says.

"The Rink @ The Hulu Motel has a social reach of 8.1M that was amplified through our stars, celebrities and the celebrities who posted their own experiences on The Rink @ The Hulu Motel on their social networks."

Audio recordings of speakers

Have you attended an event where you learnt something interesting and then forgot about it after a few days? It's happened to all of us. To help your attendees implement their knowledge after the conference, help them with on-demand speaker recordings.

Provide a link to your recordings of your speakers in a follow-up email a few days following the occasion. It will be simple for them to discover what they're searching to find through organizing the recorded material into chapters, and then by providing a written transcript.

Following Semrush's Global Marketing Day, the firm posted the recordings of their keynote speakers on their website. Anyone who visits their website is able to view the recorded presentations at absolutely free.

Screenshot from SEMrush event on demand page

Interactive video quiz

Have your next event gamified by giving participants the chance to win prizes and showcase their talents with a challenging video-based test.

The quiz could take place in the wake of a keynote or after a full event or even as asynchronous exam after the event has become completed.

Create personalized videos

Instead of distributing a standard message that contains every aspect of the event, create a custom video. Display your face, express gratitude to guests for their attendance and share your favorite moments of your event.

Training videos

80percent of folks go to virtual events solely for educational motivations. Make sure to tap into their enthusiasm for learning by sharing training videos following the event. Based on the contents of the presentations of your keynote speakers, it's possible to develop an outline of the tips that will help you implement best practices and key learnings.

Also, you can request your presenters to create brief, 10 minute online training classes loosely based on the content they have presented.

Follow-up Q&A

Participants can submit questions prior to the Q&A session or have them ask questions live.

Online course bundle

Make your event an online series of courses. This is a great way to make sure the event doesn't get lost. This is also a method to make sure that people not taking part in your event to be involved.

You can offer your course for a single payment or the basis of a subscription that is monthly. Course videos can also generate the awareness of your brand for upcoming activities, as well as encourage participants to sign up.

Start creating your own instructional videos today.

Videos that instruct you can aid you in promoting the event throughout every stage in your marketing campaign. They're an effective way to create anticipation, engage attendees, and encourage potential attendees to sign up. One of the most crucial aspects in creating instructional videos that are effective is to get your viewers' attention and present information that will engage and educate your viewers.

Do you want to boost the online presence of your event to the to an even higher level?

Video for event marketing instruction FAQ

How can you create an excellent promotional video for any special event?

A properly-crafted promotional video is expected be used as a preview of your event, as well as create excitement among potential participants. The best way to create excitement is to advertise your event's program with walkthrough videos, sneak previews, and highlights of previous versions. The video you use to promote your event should be brief and simple, to ensure that you leave viewers wanting more. What are the benefits of event-related video marketing?

Video is one of the most effective event ways to let people visualize the reality of the event. Utilize your videos for marketing to create excitement prior to the event, build excitement for participants as well as increase impact after the event has ended. What factors should I consider when producing a video to promote an occasion?

If you're planning to create a film for the occasion, ensure that you've got a strategy. Set clear goals regardless of whether you're aiming to raise awareness, increasing sign-ups or involving attendees in the comfort of their homes. In order to avoid spending too much, establish an appropriate budget and adhere to your plan.

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