The power of consistency is in the ability to grow. Here's how to get better in this. |

Nov 22, 2022

Consistency is key to growing the reach of your own business of creators. This is why and four ways to become more consistent in the present.

Building your audience -- as well as your business is easier to say than do.

We asked over 1000 creators to give their most helpful advice for audience growth. Although you might imagine fancy software or intricate marketing funnels to be key however, the entrepreneurs of all niches and experiences overwhelmingly stated that the secret to their success was producing content. Particularly, they created content that was tailored to the audience they were targeting.

Here's why consistency is essential in the growth of your online business, and four strategies that you can employ to create consistent, top-quality work into the future.

Consistency is a way to determine if you love something enough to commit for the long haul

Beginning your own creative venture is a big deal. There's a good chance that you'll spend hundreds of hours devoted to your work, which is why it must be something that you love doing each day. Consistent creation puts your idea against the wall.

RadReads newsletter email capture
"I've been consistently emailing every single week because I finally decided to make it my top priority above everything else. It's an enormous benefit. Today, I utilize my weekly emails as a creative outlet... This is how I strive to be a part of my practice and work on my craft."

With the decision to make email a non-negotiable, Veronica has given herself space to enjoy her craft and let her imagination run wild.

Our advice?

The habit of showing up consistently builds trust

The web is constantly changing, and creating an impact on potential clients can be a challenge. Continuously sharing information will show your customers trustworthiness and lets people gain a better understanding of you. 46% of buyers from the USA are willing to buy more if they trust the brand, and spending time with your customers will help build trust with them.

"Every each day I turn my face. I display my face every day to let my followers know who I am. I speak to them and they get a glimpse of the experience to take one of my courses."

Thanks to consistently posting valuable content, she grew her company's Instagram account to more than 8000 followers. Her first course launch brought in 5-figures.

Showing up consistently on Instagram

A row from Em's Instagram Reels

"I noticed that sharing more and more and the more I shared, my circle increased, and I met amazing people to invest with me, partner with me to teach me and simply become my friends."

Establishing trust with a target audience also gives you insight into what products you may want to sell. Harp instructor Anne Crosby Gaudet observed:

"My clients feel that they've known me since I've produced regularly-scheduled weekly content for a number of years. For me, this involves composing music for the harp and creating videos of performances to help students learn. I've earned their trust because over time they have realized that my work has been creative, thoughtful and helpful. Moving to offering harp-based lesson programs was a natural progression since my clients already were familiar with, appreciated and respected my abilities as a musician and teacher."

By establishing a positive reputation by performing for free as well as composition work, Anne was met with enthusiastic response when she decided to provide online harp lessons and courses.

The regularity of delivering quality content helped Rachel Lynes from The Sing Space grow her followers 50-fold within two months.

"I offered a free daily 30-minute singing class for eight months through our Facebook community. Some thought I was insane and I managed to increase the number of people who attended our classes from 300 to 5,000 over twelve weeks. I also transformed the free singing lessons into the first world-class vocal Gym(tm) which is an on-demand streaming platform for singing that relies on subscription."

When Rachel changed from free services to her award-winning vocal coaching business, she was able to reach an entire audience who was aware of the benefits of her services.

Bottom line Sharing your passion with others builds trust as well as stronger relationships between yourself and your target audience.

Consistency is algorithm-friendly

For example, Instagram content is classified by a variety of variables, such as the amount of engagement a post receives (likes and comments) as well as how often a viewer has interacted on your post, how long ago the post was made and the activity you have done within the app. Likewise, YouTube ranks videos according to which ones get the most engagement for keywords and also the relevance of a video's titles, descriptions, as well as content.

If you are regularly posting on the channels you choose viewers will be able to get to know more about you and the work you do. The addition of new content gives people who are new to your channel more chances to connect with you as well as your existing followers more reasons to come back. Additionally, you'll have access to an extensive library of content for followers to like, make comments about, and even share, which could lead to increased engagement and impact.

"The first 30 days that we did it there was lots of interest," they explain. "People said, 'Wow, awesome, you're doing this each day. I'd like to know how far you get."We got the YouTube algorithm to work to our advantage due to the fact that we posted many times, which led us towards the correct direction."

"We became an integral part of their routine every day. The kids could get up, drink their cup of coffee, and watch Tiny Shiny Home."

They now release each weekday a short video and long-form documentary-style pieces a few times per year. Their YouTube channel has grown to more than 99K subscribers , and one video cracked 3 million views.

Lissa Prudencio from Wealth for Women of Color noticed the same trend after she decided to go all-in on TikTok. "I determined to upload at least three times per each day on TikTok for a month, which then turned into two or three months. That's when I experienced an increase in my growth."

While social media platforms likely do not reward or punish users solely on the basis of your posting schedule, the things they are likely to consider could be enhanced by consistent posting.

If you're not getting the growth you want Try increasing your posting cadence. If you're one of the Longneckers who post weekly, posting their videos helped them hone their skills and gain an initial following however, daily posts increased their reach to the next level. Although it's for a few minutes, regular posting at a higher frequency may help to improve the efficiency of your algorithm. your direction.

Four ways to become more consistent in your business

Wondering how to be more consistent in your creative enterprise? Here are some tips to help you keep your promises consistently, time and time again, even during times when your schedule is busy.

Batching of content

batching is when you are working with similar tasks which means you do not have to move between tasks every so often. Many creators -- I'm also putting my hands up here -- feel that performing the same kind of job for a long period of time reduces distractions and increases concentration.

As an example, analyzing an innovative YouTube video concept, writing a script, filming, and creating thumbnails all require different skills as well as switching between these tasks could reduce productivity . If you were to use a batching strategy it is possible to take a couple of hours researching video ideas for several upcoming project. After that, you'd be spending creating video scripts, and so on.

Em Connors utilizes content batching to prevent overload. She makes use of Canva to make several weeks worth of Instagram posts ahead of time, so that she doesn't have to come up with concepts in the moment. Batching content also helps Em ensure that her brand has a cohesive design and appearance.

If you're interested in trying content batching for yourself begin small. Reserve at least an hour to:

Social media posts can be created.

Outline future blog posts

Find YouTube videos to research

It is possible to get lots done by sticking to the same task, even for a short time.

Repurposing content

Repurposing content means using work you've already published on other platforms or channels.

Say you wrote a meaty blog article. There are a few ways that you could repurpose one piece of writing:

Create Instagram as well as Facebook post to promote each of your key points.

Make use of the article as a script to use for an episode of a podcast or YouTube video.

Include a small portion of the piece in an electronic newsletter.

Create shorts, reels, and TikTok videos based on main ideas.

ideas for content repurposing

Utilizing what you have will ensure that you're sending an identical message across your various platforms and will save you time because there's no need to start from scratch.

Veronica Green uses blog posts to make videos and mailers, so that she doesn't have to reinvent the wheel every time she communicates with her audience. A YouTube video can be transformed into images, quotes, social media carousels, as well as small clips that can create weeks of content without extra labor.

To try this yourself Start with a bigger chunk of material. Blog posts, longer email newsletters, and YouTube videos can be great. Pull out your favorite quotes and clips to serve as a reference base for tweets to come and carousels. as well as captions.

Scheduling

Dara Sierra from Be Seen Consulting says, "[I wish I knewthe importance of to schedule content in batches. The daily posting schedule can become overwhelming, and you may not post at the planned timing. A scheduler has assisted me in a variety of ways!"

Scheduling tools permit you to space your posts over multiple days to ensure that your content runs consistently regardless of the events out in real life.

Realistic expectations

For a consistent output and consistently, it's important to establish realistic parameters. This means setting the publication frequency you will manage and selecting the medium that you like.

In the case of Khe Hy and Veronica Green, sending an electronic newsletter each week worked perfectly for generating connection with the audience. In the case of Longneckers along with EmConnors posting every daily was the best way to go.

The schedule you choose to use may differ depending on the channel you're using as well. The occupational therapist Maria Lindbergh says, "I've picked avenues that make me happy by writing two newsletters and blog posts a month, and posting daily on Instagram as well as posting once weekly via YouTube."

There's no fixed-in-stone guidelines on how often you should publish, however it's recommended to choose a time that fits your schedule and allows you to commit to it long-term.

Choosing the appropriate channel or platform is important.

There's no reason to restrict yourself to just digital platforms either.

Paper flower designer Kritchaya Twitchsri-Granati says, "I made a commitment to  show up to one networking event a week for the next year and then see where it leads me. Unknowingly, I met other entrepreneurs and shared ideas, and some have become customers and even friends. I am now in a better place to make new acquaintances meet them, introduce myself, and share my story about my business and has led me to open many opportunities I'd not even imagined existed."

The pressure to join a platform you don't love can be a breaker of consistency. Instead, go with your own style that feels comfortable and natural for you.

You can try it yourself

Consistency can help you decide if you're passionate about something and want to do it full-time. This can increase engagement with your followers and increase trust among your fans by demonstrating that you're a reliable fixture within their lives online.

To be more consistent Try batching and recycling the work you already have. Plan content ahead so you do not need to be concerned when something comes up. Decide on a sensible posting frequency, and choose an option that will keep you motivated.

Let's see a quick experiment you could try to observe the effects of consistent behavior for yourself.

Choose a channel that you would prefer to develop and set a posting goal and a certain time period. Example:

I'll post on Instagram each day for the next thirty days.

I'll send me an email on my list every Monday , for the next two months.

I'll upload a new YouTube video on Tuesdays and Thursday over the course of five weeks.

Note down your numbers and engagement statistics before beginning to check them again at the end. What happened? It is possible to be surprised by what you learn.