The Parisian Classic: Now Online With the Aid of

In the 18th District of Paris stands the Marche Saint-Pierre. Famous for its rich history in French textiles, this is where important decision-making is made for the next season in the world of fashion and upholstery, bedding and many more. This is where tourists, locals, and traveling professionals alike visit to check out the latest trends and classic styles in style. You can catch a glimpse of an iconic designer walking the streets while you mingle with people who are looking for that most perfect pattern.

Since the year 1990, it's in addition where you will find in the 1990s, you can also find Lionel, a company established by Houri Lionel specializing in wholesale and semi-wholesale textiles. It has four stores - French for stores - located in the St. Pierre market alone, Tissus Lionel is a steadfast presence within Parisian textiles.

In the year 2017, Tissus Lionel sought to expand their presence within the field of textiles through the introduction of their retail offerings on the internet. Now, their success is apparent with their partners such as Disneyland Paris, Lido de Paris, and the prestigious Opera National de Paris.

Just a few steps away from the historic St. Vincent de Paul cathedral, which is just a couple of kilometers away from the Arc de Triomphe You'll also find location Their first shop which specializes in the sale of hobbyist fabrics to be used for entertainment and art.

selling to Paris and over the pond: Growing due to the rise of e-commerce

Tissus Lionel was a stalwart of word-of-mouth brand and their in-person sales for more than 20 years. In 2012, they created a simple HTML-based site. By 2016, patrons could browse through an online catalog and call to place orders by telephone.

Their aim was to be the market leader for quality fabrics online at an unbeatable price. The year 2017 was the first time they partnered together with an agency in the creation of an e-commerce platform that was fully functional, which was launched with more than 800 fabrics.

Then, they partnered with notable creator Julien Gerardin to build something which could keep up with the constantly evolving world of ecommerce and grow according to Tissus Lionel's growing needs and its future plans.

The result was TissusLionel.com which is a responsive ecommerce site capable of meeting the needs of both individual and professional buyers.

On this site and in their shops, you'll find wholesale fabric ranging including jersey and cotton, felt, leather, waterproof options as well as more that cover an array of interests and budgets.

Overall, Tissus Lionel now lists more than 4500 SKUs available on their website.

Picking an online platform

Tissus Lionel put much attention and time into choosing the perfect ecommerce platform. They compared a range of content management systems (CMSs) before making an informed choice.

The platform has a worldwide reputation. the platform was required to help the current operations and give space to expand. With the presence of thousands of SKUs and products, the website needed to be built on a solid foundation that would provide the groundwork for their developers.

Using the right instruments

With extensions a key draw to, Tissus Lionel uses several on their website. To pay, they utilize Viva Wallet - a popular payment system for European merchants as well as PayPal.

They make use of Cubyn to handle logistic management, but an API integration specific to Cubyn is required.

Viva Wallet

Viva Wallet solves these issues, which is why stores find it so helpful.

Tissus Lionel came across Viva Wallet through the recommendation from a nearby merchant, an indication of the reliability and quality of the service. Tissus Lionel now cites it as one of their top tools.

Outside of the personal recommendation, Tissus Lionel chose to work with Viva Wallet because of the numerous payment options and the capability to connect transactions made online to their physical locations.

At their retail stores They appreciate their modern payments terminals. On their site, Tissus Lionel is thrilled that they are able to take payment directly on the order page.

  "The Viva Wallet implementation was ultra-fast," says Tissus Lionel Web Ecommerce Project Manager Gerardin Julien. "Our conversion rate grew by 2%, and our conversion funnel decreased by only one stage."

Tissus Lionel says they haven't encountered any issues during the period since they've started with Viva Wallet. Julien added that "the setup process is one of the simplest we've ever encountered in comparison to other payment options like Stripe, PayBox, and PayPal."

A website that they're proud to be associated with

Tissus Lionel's high standards of excellence is the key to their continued growth. Their website isn't any different. Through the announcement article on their website, they walk users through the innovations they are most proud of.

It includes one-click registration on users' already existing Facebook and Google profiles as well as enhanced security measures track orders and features for wishlists as well as the possibility of requesting samples, delivery for free locally, and more.

Software such as Viva Wallet make financial management easier for staff while providing an easy way for customers to make purchases. It results in greater more efficiency in operation and a greater percentage of conversion.

A trip to Paris might not be on your radar However, thanks to the Tissus Lionel ecommerce site - developed using WordPress You can get onto one of the largest textile firms in the world from the comfort at home.

See their site in action at TissusLionel.com.