The Most Effective Checkout Page Templates to Use for Your Website's Brand Checkout Page Templates for Your Brand's Website
This article was an original guest blog written by Tony Minh Do, Marketing Manager at HubSpot.
The most crucial aspects of your shop is your checkout page. Making use of a checkout page that can convert the majority of visitors to your site will assist you increase the sales. Understanding what you should track and how to meet your customers' needs in a timely manner is more beneficial.
This is what we'll talk through in the coming days. What you'll learn
What Is the Checkout Page?
This is often the second to last page your visitors encounter during their shopping trip. It's also the last step before they make a purchase.
Second-guessing and abandoning carts could be major issues in this case, so you want to make sure that you encourage your customers to keep shopping.
The most effective way to achieve this is to making sure that customers are reassured. Give confirmation of the following info on your checkout page:
- The customer's information
- Shipping details
- Billing details
- Order number for tracking
- Information on payment and price
By providing that information in a straightforward and clear format, buyers can verify the information they require to proceed with the purchase.
Most of the time, you'll want a one-page checkout so that customers are at relaxed. The number of pages you can differ depending on the type of product. Be sure to ensure that the payment button is easy to find at the journey's conclusion.
The reason why checkout pages should be Optimized
Optimizing your checkout page helps provide a seamless checkout experience. This completes the buyer's journey and helps you continue to build trust. Therefore, you want to create high expectations for your clients and satisfy them.
In the absence of doing this, it could end up costing you the sales. The rate of abandonment for carts is roughly 69.82 percentage in all sectors.
Furthermore, research by the Baymard Institute on abandoning carts found that a lot of reasons why a buyer doesn't finish their purchase can be attributed to the checkout process. One-third of those polled claimed that the checkout was long or difficult, and 16% said they weren't able to estimate the total cost upfront before making a purchase.
In contrast, optimized website checkout pages give a smooth checkout experience that address customer issues and boosts conversion rates.
It's crucial to ensure that each stage of the checkout process is logical and doesn't waste the customer's time. For instance, a simple alteration like switching to separate first and last name fields on the form to one full name choice could make a difference.
You should also avoid adding strange, new fees or last-minute charges that differ from the product page. This can entice customers and deters customers from purchasing.
Other design steps can help improve the efficiency of your checkout page also. In particular, are you taking advantage of space? Is your call to action (CTA) higher than the fold?
And more importantly, does the checkout process run smoothly in mobile and desktop design?
Barilliance discovered that 85.65 percent of mobile shopping carts were abandoned in comparison to 73.07 percent of desktop shopping carts. With more and more customers coming from mobile devices, it is important to ensure the experience of your users is excellent, regardless of screen size.
When it comes to the end of the day, if the design is too complex, people will abandon their carts. The more simple and appealing checkout procedure is more likely to convert these visitors into buyers.
What KPIs Should You Track in the process of creating a checkout page?
You can assess how your checkout page performs by tracking the right KPIs. Although they don't necessarily be the best answer for every problem, they should help you to determine what needs to be changed on your checkout site or user experience.
That said Here are some of the metrics that are worth keeping track of:
- Shopping cart abandonment rate If it is very high, then something could be wrong the checkout process. Try comparing to others in your sector and also.
- Cost of acquisition: Represents the effectiveness of your marketing efforts. It is not a good thing if this exceeds the value a customer can bring in.
- The value of the customer's life What is the average amount an average customer pay through their experience with your company.
- Value of the average customer's order: How much does an average consumer spend on order.
- The average duration of the page: How long did checkout take?
Checkout Page Templates 5 and examples
Now that we've gone over the basic aspects of checkout page design and how it is important to improve them, here are some examples that will provide an idea of what to aim for.
These checkout page templates are straightforward, easy, and contain the necessary information that customers need to complete their purchases.
1. Photobucket
Photobucket is an online service for photo storage for those who require cloud storage. Its checkout page template is simple, with only the fields required for completing the form.
The pricing is clearly displayed and simple to tell users which payment method they've selected and when their payment will be accepted. The whole thing has been simplified into only several clicks. This helps reduce cart abandonment.
2. Sketch
Sketch is a UX focused on design SaaS business. Although its site has bright colors, videos, as well as eye-catching images, the checkout page layout is actually simple.
Sketch asks for only the necessary information and shows prices on the bottom and top of the checkout page. All information is presented in black and white. A few specifics like credit card logos offer a dash of colour.
3. Adobe
One of the most famous designers in the world, Adobe also has one of the most simple checkout pages you can complete. It highlights the savings you could benefit from and makes it simple to figure out what your total is.
The forms for payment are simple and provide a wide range of options. Lastly, Adobe has a bright blue CTA that asks you to finish the purchase.
4. FreshBooks
Freshbooks Accounting software is an exciting twist to the website checkout page. FreshBooks is a little bit brighter in color than many other brands on its website checkout pages, yet it uses it effectively.
The credit card-shaped forms of payment fields can be a great addition particularly on a platform for financial transactions. In addition to blue, they provide an alternative pay-now CTA and easy-to-understand price.
5. HubSpot
Last but not least last but not least HubSpot which is the CRM software business. HubSpot employs just a few colors, a simple layout as well as easy-to-read forms. The design of the checkout is identical to the rest of its site, and is based on its their brand.
Pricing is clearly stated, but If users are unsure you can contact us via the chat feature directly on the display.
What to Use For Your Online Checkout
What Should You Do After Checkout?
After having optimized your checkout page, it's now time to begin working on the checkout process after the check-out. That may involve the following:
Make sure to send a confirmation email
The importance of email is at each stage of marketing your product regardless of whether web users aren't able to purchase. Barilliance found that 15.22 percent of abandoned cart emails were opened between 2021 and 2021, helping businesses close even more revenue.
Additionally, you can mail a confirmation message after the checkout process is complete. So, your customer will feel confident that their purchase was successful. A few service providers will automatically send out these emails that contain all the relevant information of your payment page.
This includes:
- Order number
- Order details
- Cost
- Name
- Important information
Templatize Your Email
In order to save time and decrease the risk of mistakes Create a couple of template emails that you could reuse. They also function well with CTAs to connect with customer support if needed in order to maintain trust with your customers.
Offer All Communication Methods
Nothing builds trust faster than making it simple to reach out. Create an email address to customer support, a business phone numberand think about incorporating the event of a ticketing system.
It's also a great opportunity to develop some subtle ways to increase sales. The goal is to make the client feel part of the conversation, so you can include the social media channels and include a subscription to newsletter choice.
Allow Refunds or Cancellations
The ability to offer refunds improves the customer's experience, and also builds trust between the customers. If it's too difficult to cancel an order customers may never wish to buy from you again.
While it can be difficult to lose a sale but the client will surely appreciate an easy refund process, and it will reassure them that they can trust you and your website for the future.
Also, they'll be more likely to come back if they know refunds are simple to process.
Give a Feedback Method
Post-checkout is a good opportunity to solicit feedback from customers. After all, your brand is still fresh in their mind. Design a contact page or survey which allows customers to provide feedback after significant interactions.
These touchpoints may include times such as after the sale, after a refund is issued, or after speaking to a customer support representative. It is possible to find out what the reason was for the client to ask for a refund or if they liked the product.
Respond to That Feedback
Don't let all of these applications accumulate. Make sure all of the data you collect is safe to store. Utilize the feedback you receive and the KPIs mentioned earlier to keep improving your site overall, as well as your checkout options.
Last Thoughts: The Top Checkout Page Templates to Use for Your Website's Brand
Even though a checkout template may appear simple, there's plenty of thought behind the details of each one. The goal is to give an instant confirmation for your clients, however you don't want to overwhelm them.
Design trends for checkout pages have continued to move towards simplicity, making it easy for consumers to confirm the details without being caught up in the flashy visuals. Additional features like email sign-ups or a refund policy may fit in, but try to make sure they're in line with all other aspects of the site.
