The Landing Pages for Courses: What You Need to Get Better Conversions
Online learning is a big business. The convenience and accessibility of remote learning means that more and more students are using this option to bolster their skills. Whether it's a company learning course or a person trying to learn a new technique, these classes are becoming extremely popular.
No matter the motivation, regardless of the subject, course landing pages have to be up to scratch. Let's look at what the ideal landing page is doing, and the best ways to incorporate into yours for best result. Let's get started.
Skip ahead:
- What is a landing page do?
- Great headline
- Subtitling helpful
- A detailed description
- Design elements
- CTA
- Page lift-off landing
What does the landing page's purpose?
The landing pages for courses are something like window displays for shops. What does such a window must include. Firstly, it has to look attractive. Pleasing color combinations and thoughtful placing so that items are harmoniously distributed will have a major effect on the eyes of the client.
The third is a feeling of storytelling, providing usage context for the products shown, or the use of teasers, giving hints at the glory of what's in. All these can work wonders.
That's what shop windows are. But that's, of course the landing pages too. They're basically similar. Anyone who is just clicking in is much more likely to have their interest captivated by the landing page that uses techniques similar to these.
There's a major difference in brick-and-mortar customers who visit a store and those who use the internet.
What is the way that a customer will access your website in the first place? Probably, because of your SEO strategy to lure them in. Perhaps you took the hassle of utilizing an appealing domain extension (like buying a .ai domain for the landing pages of a course using artificial intelligence).
Therefore, in contrast to the person walking by Your site's visitor is likely to learn more about the services you offer. Therefore, when they're near, landing pages have one overall job: to get those already intrigued people to take the next step.
In the case of page landing pages for courses, the second step is signing up to take part in an online course. Therefore, the landing page has to propel customers towards that action. If we break down the three strategies we've been talking about into a few, but essential components, we can accomplish this.
Fantastic headline
It is essential to have a hero segment and a headline that has dramatic content, in addition to being descriptive enough to give a distilled idea of the product that you're offering. The landing page should also utilize language that is a hit with the target market (this aspect must be maintained throughout your design. You must create a landing page which will be a hit with your target audience).
Here's an excellent illustration.
Screenshot from liveoffyourpassion.com
It's huge, it's bold, and it's descriptive. It stresses the key word, passion. This will greatly impact those who are visiting this website when they could be doing their boring job, and often pondering other and more rewarding ways of making a living.
It's a headline that works because it concentrates on the result. It's like a wormhole taking you from an environment where everything is somewhat less than exciting to a completely different place in which excitement and fun are guaranteed.
How can we achieve this? This is where the subtitle is in.
Subtitling helpful
So, the headline's all about the impact. The next step is to provide information that provides more details about the program you're giving. In this example the description reads: "It's the step-by-step process for finding work you love, guaranteed'. The site doesn't need to have masses of detail. The only thing you need to do is make the headline clear to the point that the reader knows exactly the subject matter of your website is about.
Here's another example that works because it gives the reader an understanding of is the purpose behind the website is, without going into the details too deeply. (Although, in truth, it could be less rambling. )
Screenshot from fitnessblender.com
In fact, this kind of subtitling is vital and not only for landing pages. This is what makes the product page work. There must be a connection between the headline and the meat of the product content, no matter what the website is selling, from a manual for predictions to a predictive dialer. This is what subtitling does.
Detailed description
The visitor may be interested to learn more. This is where you go to the depths regarding what the course will cover. We're talking about"detailed". How much information is determined in a large extent by your demographic.
If you're looking to talk with professionals seeking fast answers to any problem they may have, then you need to be quick about telling them the details of what you can offer. Utilize bullet points or short phrases to embed exactly what you do and without putting anyone off.
Or, if your demographic could spend a bit more time for reading, you could go a little more detailed. But, even with those who are the most casual of people Don't get too detailed and you'll be able to put people off when you overwhelm them with information. Remember that you can always deposit the fine print in subsequent pages. The landing page is all about the broad strokes.
For example, say you've created a fantastic online 'Cooking for Beginners' course. In the description of your course, you'll naturally want to talk about how your course offers fantastic instructions and tricks, however it's also important to emphasize the benefits that students will receive from the course, for instance making 7 simple, inexpensive recipes and the basics of cooking and storage methods.
This is a great way of not just showing what a instructor is capable of but also briefly outlining the topics of the curriculum. This is like demonstrating how the product can improve lives without going into unnecessary detail concerning the origins and construction, etc.
Design elements
We've been mostly concentrating on the text. Equally important is the look and feel of the site. Like the design elements of a shop's window, there has to be something aesthetic to the site to achieve maximum impact. We'll take a look.
Font
Clearness and distinctness are the key words here. The font could have a powerful impact but may be difficult to read.
Be aware of the image you're trying to portray. Is it sober authority? A simple font such as Helvetica or similar will be the area you might want to look at. If it's financial as an example, such as a course to boost the skills of your lead generation for insurance and you'll want a reassuringly solid font devoid of glitzy embellishments.
On the other hand, if your course has more to do with art and craft, an alphabet that resembles needlepoint could be an appropriate option.
Don't neglect the power of selecting a word or phrase in another font for extra impact.
Screenshot from kimgarst.com
It's a stunning display of handwriting style that is bold red. It's a corporate color that finds resonances within the logo, CTA boxes, and Ms. Garst's glasses as well as her top. You might be thinking to yourself, this is a financial site, so why shouldn't the focus be on an authoritative, heavy font?
Well spotted. This website is somewhat different in that the designer is thinking about the target customers: people interested in dabbling with online money making, but don't necessarily belong in the top league. These people are the ones for whom fun and accessibility are key features of the course that they want to market. This underscores the importance of knowing and speaking to your demographic throughout the site's pages.
Colors
Already we've discussed the effect that a strong use of red can have. The color is certainly crucial in terms of catching the eyes and making a statement. There's a myriad of qualities that colors are designed to convey in the field of marketing however, we're not able to cover all of it on this page.
Color can be potent, but don't do it too much. Colors are all about context. Red will not appear as good against a brown background, for instance. This is why we're mentioning another aspect. Always include enough white space. The canvas is what helps your image make a statement.
CTA
Image from wordsream.com
But (and it's true for all landing page design) don't sacrifice quality for cuteness. If you've come up with some phrase that you'd like to give yourself a rose for breathtaking wit but which many people find difficult to grasp, then you'd be better off putting it in your own journal. It doesn't matter the subject matter your pages cover such as mastering macrame or mainframe modernization.
Landing page lift-off
The world of site design can be a huge area to get your head about, and landing pages are essential that they occupy a large area. I hope we've given you enough ideas to start creating your landing pages for courses all that they can be.
In case you are unsure, focus on the two C's of credibility: and clarity. Your page has to make an impression, but it must also be crystal clear. If you can mix both and your landing pages for courses are sure to be popular.