The Game Localization Experience Story Four-fold Sales Growth in South Korea -
Out of the Park Developmentsquadrupled the sales of South Korea -- the fourth-largest market for video games in the world -- by localizing its flagship game to Korean.
I had a conversation with Richard Grisham, past COO of Out of the Park and current Director of Business Development at Com2Us which is which is a Korean development company that acquired Out of the Park in 2020.
Watch our live stream below to get insight into:
- How can you effectively roll out a localized version of a game
- Run "microcampaigns" to increase the ROI on the global marketing effort
- Inspiring brand ambassadors as well as future employees from your existing customers.
How Can Help You Sell Software Around the World
Those quadruple sales in South Korea? We can be part of it.
The majority of people around the globe when a customer accessed the web storefront page, Out of the Park experienced a large conversion. But the Korean version had a much lower conversion rate than any other language -- even before releasing its localized version.
Out of the Park uses for their ecommerce checkout. Once a purchaser wants to make a purchase the purchase, they'll be taken to a storefront on the internet hosted by .
After some meetings with 's customer service team, they identified the problem.
"It is evident that the expectation of the typical Korean customer is that they're not going to shell out $40 to buy an opportunity to play. The only thing we do is set the cost of the game on the last page of the checkoutprocess," Richard explained.
If Richard introduced the cost of the game prior to the check-out process, conversion rates improved dramatically. Here's Richard telling the story.