The Featured Customer: Maria Killam -

The focus of this month's spotlight on customers includes Maria Killam: a decorator, hair stylist, speaker educator, and true color expert known around the globe.

When she was thirty, Maria was able to leave her job as a designer to launch an enterprise to redesign. She describes her superpowers as understanding the power of colour and the ways it could create change. When she was working on large color samples at an Benjamin Moore Paint Store, she noticed an interesting pattern of neutral undertones. This sparked the creation of the now famous Killam Colour System.

When the 2020 pandemic came to pass, Maria found herself limited when it came to shopping for furnishings and decor. Convinced that this could be one that other shoppers for decor items would bump into, she decided to share her do's and don'ts of buying online.

With a WordPress site featuring , Maria was able to start her own course, which she calls Shop Online in Colour Confidence!

We'll take a tour of this gorgeously customized WordPress site and feel attracted by Maria Killam's distinctive use of .

An Engaging Homepage with Multiple Calls-to-action

If you visit the website's homepage, you'll find a beautifully-colored website with a variety of ways to get involved or learn from Maria. You can sign up for email updates at the top of the page, as well as multiple places to check out her products and explore the courses she offers.

Sell Courses, Courses and Products with a Shopping Cart

Maria draws users to her shopping cart with the "save me a seat" or "join to the Masterclass" call to action button. Her site is an outstanding demonstration of WooCommerce extension. The checkout page Maria describes everything you'll find when you enroll in the online or live courses in order to empower future students to be confident about their purchases.

As Maria offers a variety of products, including ebooks and virtual events along with her online courses, the WooCommerce integration is a perfect solution. By integrating WooCommerce, Maria can provide a shopping cart experience that allows users to purchase courses and other products through one transaction.

Monetize Your Expertise with

Maria Killam uses to monetize her expertise, and you can too! There are a variety of methods to use on your website. Which strategies can help you meet your educational objectives for your business, employees or even your product?
     Do you want to go for the test drive? Experience it the course from a student's or course designer's viewpoint through our trial version for free.