Creative daily

The captions of videos aren't an important aspect for advertisers. That's the reason.

May 27, 2023

57 % of Americans are able to view video while at a public location. If you've watched an online video when you were at work, walking or out and about, you're familiar with what it signifies -- the video must be designed to be viewed in a silent manner.

How can we solve this problem? Captions. They draw viewers to them and keep the attention of viewers, even when audio off.

In actual fact, 80% of people aren't happy with Facebook advertisements that blast high-pitched audio even when they're not expecting the music. Also, LinkedIn confirms that the majority (80 80 percent) of the views are in silent mode.

This makes it a solid case for captioning your videos. It's not just about captions. this particular story, because captions don't just encourage viewers to see your video however they can also increase the accessibility of your message, its comprehension and compliance.

We'll help you navigate it.

Seven benefits to captioning your video

1. Meet your viewers' expectations

One of the first things to be aware of is that captions are required as your viewers expect they are included within your video.

The younger generations, especially young people who are considerably more likely than those of older age to use captions. Actually, the majority of people between the ages of 18-25 say they are using subtitles for the majority or even a portion of all the times.

If your readers can't find captions on your blog posts? They'll leave faster than if you mentioned knife.

What's also important to understand what's important to know is the context the people are using to view videos in the present. A good example is that the majority of viewers are watching videos via mobile phones, which is a reference to the fact that most people use their mobile devices for watching videos.

Many people view videos while their spouse is snoring around them or the child who they been able to put to bed. Dare I say it, some consume them in dull gatherings. Others watch them while waiting to go grab the Starbucks (Spanish Iced Latte anyone? ).

In addition, distractions have increased in recent years. In other words, viewers are prone to miss the most important information in the video. The good news is captions can play an important part to play in helping to solve this. They help take your video into environments that are sensitive to sound for example, like a railway station.

There's no reason to be surprised when LinkedIn found that videos that have been designed for quiet watching will be 70 percent more likely to be watched through to the final. The study done by Facebook supports this concept:

"Captioning videos improves their view time by 12%." Facebook study

2. Improve accessibility to your website content

In the US in particular, around 15% from 15% of the American adult population (aged 18 or over) suffer from hearing problems. Around the globe, over 1.5 billion individuals live with hearing loss at least one ear which is 20% of the world's inhabitants.

Captioning your videos can allow your video to be viewed by viewers.

Additionally, even though research does not prove conclusive on captions enhancing accessibility for people who suffer from ADHD but it's clear that captions on videos can help retain your message better.

3. Enhance the content's stickiness

Captioning your videos can enhance the quality of your videos by assisting you in:

  • Keep the attention of the viewers.
  • Improve your message's comprehension
  • And, boost your content's memorability

Briefly, captions on videos aren't just important for getting the audience to view your video but also to assist in retaining the message.

It is interesting to note that this is applicable to both native as well as non-native speakers, with research that confirms the notion that native speakers with no hearing impairments can benefit by captions when watching videos. The study actually concluded that video captions enhance students' learning experience.

Preply poll

4. Get involved and connect with a greater audience

Subtitling of videos allows them to be accessible to those who might be hard to understand. There's more. With captions added it is possible to open your website to the intended viewers from other countries.

The concept is straightforward The concept is easy: create the exact same video, but add native-language captions for the viewers you want to reach from various nations. Along with increasing your reach and enhancing the return on investment of your video.

(Easy, isn't it? It's also quick and accurate since captions created by humans are 90% correct. So you only need to go through the transcript one time and you're ready for an audience that is larger )

5. Create content for video that is compliant

Another benefit of captioning your video is that you can check the compliance of your checklist -- a super smart option to protect yourself from lawsuits.

For all web pages or social media-related material you produce for marketing it is essential to conform with the guidelines set out in the Web Content Accessibility Guidelines (WCAG).

It highlights the necessity to make your content, particularly video-based content, can be accessible to persons with disabilities. Alongside captions, WCAG stipulates that it is important to ensure that the captions include:

  • Perceivable. This means that they are organized in a way that is simple to understand
  • Operable. The users should be able to view your captions in any interface they choose to use
  • Understandable. The captions are presented in a way that is easy to comprehend

6. Improve your search engine visibility through improving your video's SEO

Google employs robots to look through the information that has been released (technically called crawling content) to determine if the material is worthy of getting a position for a specific keyword.

The issue with video content? It's visual-oriented, and Google's bots aren't able to comprehend what's within the video. That's why a simple yet effective way to boost the rank of your video is to include transcripts.

Text-based subtitles are as such, easily readable for Google's search robots. Actually, transcripts do not simply show the video's content with the keywords you want to target however, they also display the keywords' synonyms and their related ones. They also boost your rank.

Shortly, you should include captions in your video in order to boost the exposure of your content.

7. Amplify the content experience you can provide

With 91% of companies using videos as marketing tools it is being a battle for the top spot.

In addition to ensuring that your video's quality is top-notch Additionally, you must be attentive to the minute particulars that will enhance your users experience with your video.

Initial step is to subtitling your videos. However, you could enhance the experience by taking care of small details during the process of adding captions to your videos. Take these steps:

  • Choose a simple to read size for the font and

Make sure to use a minimum font size of 22pt and steer clear of extravagant fonts. Use fonts that are easy to read like Arial, Times, Verdana and Helvetica Neue.

  • Captions that describe the positions to make it easier for you to read

When you've added subtitles the video, make sure you check the subtitles to make sure they don't interfere with the original content. Also, break lengthy subtitle lines into shorter ones to make them easier to read on your display.

  • Select the appropriate colour contrast to your captions

Choose a font color to your captions that does not blend in with the rest of the color scheme in the video. WCAG suggests to use a contrast ratio at minimum 4.5:1 to ensure the captions are easily read by colorblind people.

In simple terms, no matter the type of device your viewers use to watch your video, make sure your subtitles can be read and understand.

Are you prepared to add captions on your video content?

Be aware that good subtitles perform the same role in a audio track within videos by:

  • Increase your watching time and participation
  • Boosting content accessibility and compliance
  • Achieving a great experience through information

Make sure to add captions for your video in the process of creating your video. Naturally, manually adding these captions can be a time-consuming process. However, adding automated captions on your videos is an ideal solution for this problem. It's easy, quick, and it's a time-saver with numerous benefits -- it's a marketing guru's dream in the true sense.

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