The beauty of the video recapping event
However, before you realize that, the entire years of preparation are completed quickly In the average, organizations need three to six months to plan and promote the event in a tiny digital form. The creation of videos for event recaps are an effective method to make sure that the content of your event can be viewed long after the event has ended.
Recaps of the events that you have attended can be a great way to raise awareness of your brand, while also promoting future events and reaching more people who could be your clients.
In this article, we'll talk about the top practices, suggestions as well as some instances of how you can create shareable event recap videos that are not just a way to help guests remember the highlights but also encourage people to sign up for the next event.
In this article
- What exactly is an event recap video?
- What's the motivation to make and distribute recaps of videos from events?
- How to create and distribute video recaps of events
- Event recap video best practices
- The wrap-up
What is an event recap video?
Videos of recaps of events are generally between one and three minutes in length. They are designed to give the viewers an overview about the events they attended.
The edited videos can be added to images on-brand or even songs, for memorable pictures of the celebration. This is an instance of the celebration that was held jointly with The Vendry in Los Angeles.
How do you create and distribute footage of recaps?
Recap videos of events aid marketers understand the essence of the events. Participants can revisit the experience, even those who were unable to go might be encouraged to join next time.
Event recap videos also help to make your budget for production higher This means that your event will entertain, inform and enthralling after the final curtain call.
Improve your profit while developing evergreen material
After weeks of meticulous planning You don't not want to see your event not remembered after the event has been completed. Recap videos can help increase the exposure of your event and make sure it's in the forefront of your audience's mind.
It's also a method of recycling event footage to create content that will last forever and earning more value from the initial investment. Utilize event recap videos to make web-based news, or newsletters that you can use for future promotions.
Increase the visibility of your event, and boost the number of people who attend.
By publishing event recap videos to a wider population of those who couldn't attend the event. People who couldn't be there or were not informed of the occasion can still experience the best aspects of the event, and develop an understanding of its value, and perhaps get enticed to attend your next event.
Increased engagement may be the cause of conversions like increased registrations for events, subscriptions, or sales.
Latha Youngren, CMO of event management program Tripleseat Tripleseat, claims that the video recap of the annual event EventCamp aids them with their many digital marketing initiatives and in promoting their company brand's culture.
"Beyond the actual recap content the video also has other purposes. We use it when promoting the coming EventCamp in email, posts on social media, blog posts, as well as paid-for videos. It's a fantastic method to showcase our client services and our company's culture while looking for awards to be awarded at events."
Be sure to prove the achievements of your event
Videos of recaps are visually depictions of an event that is successful. By displaying the testimonials of attendees along with positive feedback, and an overall positive vibe of the event, organizers will convince people that there is worth in the event. Anyone who hasn't participated before will have the opportunity to discover what they've missed from.
How do you create and distribute video of events recaps
The secret to creating memorable video footage or a summary of an event lies in the preparation. Decide on the story that you wish to share and how you will do before you begin creating. Create a thought out distribution strategy so you're able to be noticed by the people you want to reach.
Be sure to prepare your recap video prior to the time that the event ends.
In advance of your gathering, develop an outline of key events you'd like to incorporate into your video review.
Latha of Tripleseat Explains that the key to a successful conference recap video requires a lot of preparation. Before the company's annual conference starts, they are aware of what they want to do to create post-video content.
"At Tripleseat, the planning begins well in advance of when EventCamp begins. We choose the type of photos we'd like to include into the movie, the most appealing locations within the event, high-profile speakers and the reaction of guests" She says.
"We employ the local videographer. We inform them of what they should shoot, how they will feel with the background music, the scope of the project and timeframe."
Choose your audience of choice and then decide on the main messages you want to convey
A video of a recap made by participants from the past may appear distinct from one designed for future attendees and attempts to convince them to register. Before your videographer begins filming make sure you know the objective of your video and who you are aiming to show it to.
Do you want to use it to create a highlight reel, social proof, a teaser that will show you the future events, or even a different idea? If you are clear on the idea you'd like to relay in your review video it'll be much easier to create your narrative.
Nebojsa Savicic is the co-founder and CEO for video automation software Simple says that a recap video needs to make viewers feel like that they attended the event.
"You must come up with the plan. You should think about the messages you wish viewers to learn in the movie. Do they want to see the best of the show such as the keynote speaker or a behind-the-scenes glimpse? Once you've established a solid concept of what you want to achieve then you'll be able to map out the content for the video."
If you want to make sure that those who were present at your event in the past will remember the event You can choose to feature key learnings and the highlight of the Q&A session. An event teaser designed to get people interested in signing up again could include more testimonials and footage of the overall excitement of the occasion.
As an example, Snap uses their event recap video to generate anticipation for their newest release of features.
The format should be based on channel specs
How you display your video will depend on the platforms you are using. Consider which orientations are best for your preferred platform.
Create a distribution plan
The distribution strategy can be helpful to bring more attention to the video. Prior to publishing, make an inventory of the media channels you intend to utilize to promote the video. Place it on the sites where your target people are likely to go.
Presently, 60% of marketers make use of social media to drive virtual event registrations -- if the audience you want to reach is on social media, it's probably a great idea to create a summary video.
Latha Youngren walks us through the procedure that Tripleseat uploads the video to various places in order to increase the reach of its video.
"We share our recap video in with attendees in subsequent emails, and then publish it in various social media pages asking employees to spread the word via their networks. They can also include it in the recap blog, and also on our EventCamp website," she says. "We are also tagged participants and speakers in the video so that they are informed and are able to share the video with their network."
"We improved its quality video employing keywords such as'marketing conference review,' information from industry experts as well as the results of networking. After that, we transcribing the video we created an search engine friendly landing page for our site which then incorporated it alongside the blog's captivating post," she explained.
"Our video was viewed by millions of people making waves in the market and garnering many thousands of views. This increased the visibility of our brand and helped establish us as a thought-leader as well as brought leads." Maria Harutyunyan, co-founder & the Head for SEO of Loopex Digital
Timing is everything
When you post your video recap depends on the purpose you're trying to achieve. If you're trying to engage new participants, and bring them back to the important points and lessons learnt it is recommended to publish your video within a few days of the event, so that participants can be reminded of the experience.
If your aim is to get people signed up for your next event in three months, make sure to post the video within the months before the event.
Event recap video best practices
Are you able to record a video of your event? Be sure to follow these top 3 tips before you begin.
- Sweet and short
Your event recap video is short summary of all the action -- it does not provide a one-to-one account of every event which took place.
Make sure you are aware of your viewers' time as well as their focus. For instance, Nexus created a recap video that lasted just 2 minutes. It also included opinions of the industry's thought leaders.
If you have footage that's not being used which you do not want to share, think about transforming it into videos on social media, or any other promotional videos. This will cut down on your production budget.
- Social proof is a must.
Integrating social proof into your business helps you gain the trust of your clients. When potential attendees see the positive experiences recent participants enjoyed They may be more likely to attend the next occasion.
The online business community, Tweak Your Business, which features social proof in their recap video in where they request participants and speakers to talk about the key points from their experience.
- Showcase big names
If you've had the honor of hosting any famous name brands, thought-leaders within the industry or influential people they should be featured within your posts. This is a type of currency on social media that can encourage others to sign up for the next issue.
Additionally, if you tag them or their companies within your video They may share the video to their friends and increase the exposure of your video.
As an example, the art festival SXSW is a well-known event that includes actors and TV personalities including Robert Downey Jr, Elizabeth Olsen and Eva Longoria in their daily events.
Questions about event recap videos 1. How long should the recap video of an event last?
A video of an event will likely to run for 3 or 4 minutes. It ought to be closer than a highlight reel rather than the complete feature film. 2. What are the benefits of video recaps?
Video recaps of events have a variety of significant advantages, such as:
- Increase the visibility of your celebration
- Maximize the return on investment of your event
- Inspire new participants to sign-up
- Build trust with your audience
The wrap-up
Videos of recaps of events could help those who weren't there feel as if they were a an integral part of the experience and motivate participants to register for the next one. These videos can also be an opportunity to make sure that your material is available for participants to stay engaged after the event has ended.
From highlight reels to guests review, event summary videos can help expand your event's reach. Consider these tips and ideas for inspiration when planning to highlight the highlights of your occasion, create credibility on social media and increase the number of people who register.
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