The basics of video marketing for small businesses
Ready to get started by implementing video marketing? This guide is able to help you answer (almost) all the questions that you may have regarding the business of video marketing.
You're thinking of ways to promote your content for your business.
While you choose which type of content you should focus on in order to achieve your objectives in terms of marketing and you get a strong nudge coming from your gut.
The question is: What's the best use of your online marketing strategy today?
Enter . . . video marketing.
For instance, you watch videos on a regular basis.
However, even though you know that you should use video content to connect to more customers who are interested, your brain immediately floods with questions.
Some of them include:
How do you get started with video marketing?
What tools do you need?
How should you distribute your videos for marketing campaigns?
To help you answer the above questions to answer these questions and more, we've put together a comprehensive video marketing guide. In this guide, we'll give you the scoop on videos marketing trends, the best video marketing strategies edit tips and tools to make use of.
The money you spend is time. when you have neither left to be wasted, it's time to get started so that you can begin creating your own marketing videos.
Video marketing statistics you should have in mind prior to committing
(You are aware of the part in which you're producing and making use of marketing video.)
Firstly, stats reveal that video marketing actually works.
The staggering 85percent of marketers claim video is effective to draw attention to their brand online and also an astounding eighty percent of customers will be convinced to purchase an item or service when they watch a brand's web video.
If you're certain that marketing via video is a worthwhile effort, however, you're not sure where to start, consider YouTube videos for a starting point.
YouTube is the preferred YouTube platform for video creators and people around the globe, with more than 500 hours of videos being uploaded to YouTube each minute -- videos that are watched by over 2 billion users I'd say.
However, despite its enviable popularity, YouTube isn't your only reliable option for distributing video content.
The video can be shared content on a variety of platforms, like Pinterest with over 335 million users by using videos pins .
Or you can opt for well-known and tried-and-tested video social media channels such as Facebook Live for live video and Instagram Stories to post videos on a temporary basis.
If you take advantage of this, it will most likely see your profit margin an increase. Since, 91% of marketers are satisfied with the return on investment from social media videos.
What's more, another 64% of businesses claim Facebook videos bring them an extra customer. 73% of marketers believe they gain new customers via Instagram Stories.
One of the reasons why video provides an excellent return on investment is because each platform performs particularly well to help you through different phases of your buying journey.
Many users visit YouTube to discover new information that influence the way they shop.
This creates YouTube an excellent way to connect with people who are researching solutions or searching for solutions to address their concerns. Not to mention, YouTube is the second most popular search engine and is second only to Google.
In addition, weekly users also are nearly three times more likely to go to the website of a merchant on Pinterest than they are on any other social network as well as 83% of those who pin weekly decide to purchase products based on brand's images.
Whatever platform that you choose to use, the primary conclusion is that the statistics confirm our findings in our opinion that it's best to prioritize video content and to develop marketing video content quickly.
Now that you're (hopefully) confident that it's an investment worth the time and energy, let's explore some of the video marketing strategies.
The most effective video marketing techniques for solopreneurs
Although creators can choose from a variety of different video channels, do not pick a channel just because it's being talked about. Select it because it's popular with your specific target audience and your ideal clients.
For example, let's assume that most of your followers are on Twitter. It's easy to pass over Twitter to market your video content as there are other platforms that can compete with YouTube and Instagram readily available.
It's important to go where your audience is, and experiment with the types of content you can publish and formats, such as explainer videos, customer testimonials, video ads, or videos that boost brand awareness across the channels which they use the most.
In addition, you'd miss the huge potential for engagement if you didn't take the time uploading videos to Twitter. Twitter videos receive over two billion videos views every day. Additionally, tweets with video content receive 10-fold the engagement than tweets that do not have videos.
National Geographic successfully makes use of video through Twitter For instance. The brand shares informative videos that are under two minutes long, such as this one about arctic wild foxes.
The lesson here is to go where your audience and potential customers are, not necessarily in the area where you believe your that your content will be successful the most.
Regardless of the social media channels you choose for the distribution of your social media videos, it's also wise to make sure your videos are optimized to be compatible with each social media platform.
For example, you'll want to follow YouTube's SEO the best practices, and also these Pinterest best practices for creativity when you are planning to use these channels.
Before getting in the details, be sure you're not posting direct duplicates across platforms. A single format for video doesn't fit to all. Each video must be tailored to your specific needs. video, even when you're recycling marketing content and optimize it for each channel.
For instance, Tiny House Giant Journey , which shares longer, more extensive videos that range from 8 to fifteen minutes long via its YouTube channel .
On the Instagram channel Tiny House Giant Journey posts short videos on IGTV that run under three minutes, like the IGTV video of a mother and daughter who are moving into a tiny home village.
Apart from optimizing your videos to be compatible with each platform, another vital video marketing strategy is to consistently post.
It's hard to build a loyal viewership unless your viewers can trust you to consistently provide valuable content to them. That's why you should make sure you publish frequently to establish yourself as a reliable and trustworthy resource for your viewers.
In the case of For instance, popular YouTube's DIY Mommy's channel is a good example. The channel releases video content up to twice every each week.
Also, regardless of where or how frequently you post, it's important to give your readers something of value as well as a call-to-action (CTA).
Your viewers are viewing the video due to their desire to scratch an itch, whether it's solving a problem or getting a chuckle.
Also, it is not enough that you deliver this value explicitly however, your CTA will tell viewers what to are likely to do after viewing a different video, joining your mailing list, or buying an item.
In line with your goals, you can offer either one or two CTAs.
Popular channel, Doctor Eye Health , for instance, has just one CTA towards the end of his video that is view more videos on his channel.
However, Natalie's Outlet Another popular YouTube channel, offers a variety of CTAs in the middle of her videos Watch the video in the end and sign up.
The summation:
Effective video marketing strategies include making sure your video content is viewed by the right audience on the right platforms, optimizing the videos to be optimized for each platform, and adding an CTA at the conclusion of your videos.
Before you publish your videos to social networks, though, there's one step before that can help you upload professional video content. Learn more about editing tools for solopreneurs you can learn quickly.
Adobe After Effects and Premiere alternative options for editing video
Yes, if you're looking for the top of the line creme of video editing tools, you'll not be able to locate anything more superior than Adobe Premiere Pro and Adobe After Effects.
Adobe Premiere Pro is a top-of-the-line video editing software that lets creators produce and edit professional-quality videos.
Adobe After Effects is also a top video creation tool that lets you polish your video with professional animations, graphics as well as other features.
However, Adobe Premiere Pro and After Effects may not be the most price- and time-efficient choice for solopreneurs.
They are also equipped with advanced features that can require weeks, or even longer, to be mastered.
They also have high prices -- each program starts with $20.99 per month with an annual plan.
Therefore, if you're a novice at video editing, consider more beginner-friendly options to maximize your results and save time and spending.
One such beginner- and budget-friendly choice can be Wondershare Filmora9.
Wondershare Filmora9 comes full of features, like background noise removal and special effects that will make your videos shine. Plus, it begins at $12.99 monthly with an annual contract.
Movavi is another video editing program that helps video editing beginners create an elegant final product.
Movavi states that its users require less than 20 minutes in order to understand the basics of their application.
In addition the Movavi platform lets creators apply additional effects like titles, transitions and filters, to their videos. It also lets you upload videos on any device, which is convenient for entrepreneurs who want the flexibility and ease working from anywhere.
Though it's only available for iOS and macOS, iMovie is an alternative for beginners that's to check out. It allows you to edit your video using a range of effects, filters as well as soundtracks.
Alternately, Descript may fit the bill if you're looking for a bare-bones video editing program. What is what makes Descript distinct is the fact that creators can edit their videos by using the text of their video instead of video footage.
So, no matter your level of video editing, there's a program out that can help you. Starter-friendly programs, such as Wondershare Filmora9, Movavi, iMovie as well as Descript, let you edit videos with high quality.
As the topping on the video editing process Let's take a look at some easy tips that professionals use for creating stunning video.
Expert tips for quick-and-dirty editing videos
An easy tip some creators might overlook is to outline the project first.
The most successful video editor, Shawn Curley, recommends makers to first sketch out their idea on a whiteboard, which is where you record your video's goal, essential elements, music, and other important additions.
The reason why a brief outline of your video can be so effective is because it prevents you from creating and editing a lengthy or disjointed video later.
In addition, companies spend an average of 17 hours for a single video or article and 24 hours for a longer length piece. The ability to reduce the amount of time spent on your production can boost your efficiency and can save you your time as well as your sanity.
In terms of efficiency, Justin Brown of Primal Video recommends creators to pay attention to how much and what they're recording to ensure they do not overshoot. .
While it's OK to have backup videos to add some spice to the quality of your video, make sure you don't capture so much that you leave more clips on the cutting room floor than in your video.
In addition, when it comes to the subject of clips, don't edit your clip in one shot Instead, you should edit in chunks.
Successful maker JR Alli, a renowned maker of videos, edits his films in short segments and suggests that other makers make the same changes.
So, you'll be able to be aware of the importance of every feature or cut that you have added to your video, which also helps you to see your progress in a more holistic way.
In the same vein it's a good idea to follow videographer Ben Hawkins ' suggestion to stop for a moment .
According to Ben says: "When you are editing the same piece you've watched 50, 100 or even 1000 times, from conception to completion. The result can become an annoying blur.
I've had numerous edits where the fatigue sets in, and then as I review it after going live, I will find some thing that is odd or a mistake which should have been rectified."
When you're on your break, take appropriate time and steer clear of work interruptions. A study found that the participants believed that breaks could be a problem if it was interrupted by job or breaks were either too lengthy or short.
A second tip that is highly effective is to first establish an initial baseline for your video quality. Then, after it's met, turn your focus on speed.
That's what successful entrepreneur, Roberto Blake , is doing. Roberto believes there's the minimum standard of quality that all creators should try to meet. Then, he suggests working on making your editing faster since you can't make up for the time spent editing your video.
While your video should be professionally edited, there's an eroding return once your video reaches the quality that Roberto and Ben explain.
Besides, it makes more sense to meet the growing need for video content published instead of putting a premium on quality video.
Millennials, for instance, are estimated to spend 20 minutes per hour viewing videos.
Therefore, it's much more advantageous to publish multiple well-recorded videos that have valuable content rather as opposed to releasing less edited videos.
Another tip that can be helpful is to accept that your skills in video editing remain a work-in-progress.
The gist of it:
Sure, the first couple of videos won't likely win any awards however that's not the purpose of your producing the videos.
Follow professionals and make your video creation straightforward by writing out the details of your projects for video, and avoiding overshooting, taking breaks in between, setting a benchmark to ensure quality and avoid time-consuming perfectionism.
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Now's the time to leverage video marketing for solopreneurs.
There is everything you need to start your video marketing right now, and especially by having a reference guide to assist you along the process.
To recap:
Statistics on video marketing show that the day of yesterday is the ideal time to get into the world of video marketing. Since you can't time travel, the best time to jump in is now.
The best marketing strategies are making sure your content is relevant to the audience you are targeting and their preferred platforms and optimizing your content to each platform, and urging viewers to make a move in the final moments of your videos.
Wondershare Filmora9, Movavi, iMovie and Descript are editing software for beginners which allow you to edit professional videos without the need to install Adobe After Effects.
Quick and easy video editing techniques from successful entrepreneurs include outlining the videos you make, avoiding making mistakes, taking breaks and creating a standard for video quality, and avoiding the trap of perfectionists.
Of course, to complete your efforts to market via video, you'll need a system to help your customers stay connected, develop websites that convert well, as well as offer your digital goods.
Are you ready to get into video marketing? It's possible.