Terms

An effective membership plan recognizes that there will have periods when members will become more cautious with their spending.

Making preparations for the moment, rather than reacting is the most important element that decides whether your organization can operate in environments where consumers are ultra-cautious.

So how can you plan? Diversification of recurring revenue.

Timestamps: 00:00 Introduction 02:04 - What will we cover 03:05 - Customer case study 10:10 - Optimizing mix of plans 15:50 - Quarterly/Annual plan strategy 22:45. The road to 5x revenue 28:00 - Takeaways 30:46 - Q+A