Terms

"I came from a firm with a model of business which relies on community growth, because it's open source," the founder says. As such, he wanted to create a private Discord community with access to content on WordPress as that's the place the initial project for his media, virtualization.info was hosted, which would allow him to "recycle 20 years of experience".

He chose to go with WordPress but not solely because of the knowledge and experience he has as much, but because of the versatility of WordPress. "There is a reason that 43% of websites around the world use WordPress," he adds. The advanced nature of the plugin ecosystem means the work you can do with WordPress is amazing and is completed in less than a quarter of the time with other tools."

Never compromise on the significance of branding

Alessandro adds: "Many newsletter and blogging platforms don't offer much freedom to create an brand identity. They combine appearance and feel, and everybody shares the same style and feeling. The theme can be customized by adding your company logo, but these are only minor modifications.

"Every newsletter or blog looks identical. That's not what I want to see. As I always advise when using social media, do not give up the choice that's the best for you. It is important to ensure that you are doing the best job you can do for a particular task. Making a mistake you do not want to do is among the biggest mistakes that could cost you time and again and over."

   Screengrabs from the original virtualization.info website  

"I created a brand that people are still talking about in the past 20 years and continue to write me about. I must have complete freedom and flexibility to create and shape each and every pixel on this website so it is in line with my personal brand. I'd like to grow my brand and not the other publishers."

Becoming valuable: niche and voice

"Two elements are vital in the process of creating an online magazine," Alessandro continues. "The primary step is to identify your market. It's a simple thing to imagine, but hard to do!" he smiles.

The writer explains that there's not much value having another person who covers the same subjects like other individuals from the same angle. "You could cover similar issues and it could be related to food, political issues or crochet, squash or any other topic you choose it is essential to take distinct perspectives. This is what defines your field of expertise. The method you take to tackle issues is distinctive."

The author clarifies the concept of Synthetic Work is looking at AI from a non-technical point of view as well as how it impacts the job market, economy industry, society and jobs. "If you're thinking about cooking for instance, you may discover yourself in a place where your view is based on the science behind cooking. This is something that's not often talked about, maybe even at the most fundamental level of chemical it is why food tastes great.

Second, you need to find your voice. "Human is a living thing that learns by imitating the environment around us. We say, "Wow I love the way the person's writing style and then try to replicate that. This is fantastic and an excellent way of gaining all the knowledge feasible. However, you must get to a point that you can develop your own voice. This can be a bit scary!"

It's a bit daunting to imagine that people may dislike the way you look at the world or create a piece about it. But, it's the only way to distinguish your self from other people. "If you speak the same way, or identical approach as everyone else, you will soon be forgotten."

He continues to state: "People don't read for facts. That sounds counterintuitive but people are drawn to reading because they believe in them. They're curious about you as a person which is reflected in what you're saying." The author encourages people to make sure that their individual style of speaking is apparent by the way they speak in their discussions about the area of expertise.

   Alessandro appearing on stage during OpenStack Community event at the fringes of Silicon Valley  

Alessandro mentions that he's witnessed this happening over the past 20 years and continues to observe this phenomenon on a daily time. In one instance, I was reading a guide for students who are contemplating the possibility of doing an PhD which was written by one of the co-founders of OpenAI. The guide is not connected with artificial intelligence. This is a post from the past that was written by the writer a long time ago. In his post He suggests going to the events. He recommends that you take a take a closer look at the event and concentrate on the speaker. Make sure to choose those whom you admire and have come to know, or people you've heard are excellent, regardless of the fact that the content they're giving isn't compatible with your research."

Alessandro says that this is the perfect way to illustrate the point his argument is that people should be conscious of who you are and your way of talking about issues. Then, what you say can almost be a secondary issue. "Even in the event that they do not like your opinions They'll want to hear what you have to say since they've grown to trust your opinion and believe that you play a crucial role to your lives."

More details on Synthetic Work

Find out more information about Alessandro Perilli and his Synthetic Work newsletter here: synthetic.work.

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