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Table of Contents
- Step #1: Get help with editing
- Step #2: Automate transcription of interviews
- Step 3: Treat yourself to an automated scheduler for social media
- Step 4: Simplify your content curation
- Step #5: Make sure it is streamlined by using templates for emails
- Step #6: Delegate, delegate, delegate!
It's tough to stay focused on the development of a company. Making some changes for automating content marketing will help creators give themselves some time to relax and creating an expert content creator toolkit will help to create a better future.
There's nothing like being an individual boss, however there is a negative of having to handle all the details on your own. Whether you are a writer or artist, audio-visual artist or musician or the charge of managing an entire community, keeping your members entertained requires constantly creating media and marketing it. It is true that it can save costs to create content your self, scaling up a company successfully requires learning to know how and when to make modifications. As a business owner, your time is valuable and you should concentrate on the content that will propel your member base forward.
To help grow your company (and being able to take the time to relax whenever you need to! ) Find ways to take some of the work of marketing off your hands. We've compiled a list of the most effective tips on content marketing that will streamline your workload and help you create a solid toolkit for creating content:
Step 1: Ask for help by a proofreader
For those who write, or communicates on a regular basis, should know the importance of sounding professional. You want to pay particular attention to the word you choose and punctuation and make sure your message gets across.
However, proofreading can take a lot of time and there are a lot of effective ways to reduce the time you spend making sure your punctuation marks are in the correct spot. Writing assistant Grammarly can help entrepreneurs focus on producing quality content. With its extensions to Chrome, Safari, Firefox as well as Edge, Grammarly fits right to your work schedule.
It's possible to add it to your social media accounts, email accounts, for project management platforms and as a keyboard extension to your mobile. And that's just the free version.
Step #2: Automate transcription of the interviews
Podcasters, interviewers and even journalists know the process of writing content using interviews can be an issue. Instead of manually working your way through the same clip several times, you should consider making transcriptions of every interview. The transcriptions of those interviews before you just saves you time, but it also offers a great deal of material with little effort.
If you're working on a small (read or even a non-existent) budget, creating the transcription on your own may be the best choice however we suggest using the services of a transcriptionist like Otter.ai or working in conjunction with a freelancer. Writing-focused Facebook groups, platforms like Upwork or Fiverr as well as companies such REV provide transcription services at affordable prices.
Step #3 Step #3: Give yourself an automatic social media scheduling
Many people have heard of the social media scheduling tools such as Hootsuite or Buffer however, they may not have the knowledge to use them properly. Apart from reducing time spent posting online content on social networks These platforms eliminate the guesswork about optimal times and days to post, and offer options for bulk scheduling if you can compose a substantial amount of text ahead of time.
Moving it to the next level Paying platforms such as Spout Social also offer in-depth analytics on social media as well as competitor tracking. You creatives out there might also want to look into IFTTT (If This Then This) which offers free software that automatize tasks like posting new blogs on social media after they've been published, sharing favorite YouTube videos, or connecting Instagram and LinkedIn.
Step 4: Make it easier to manage your content curation
Another part of marketing via social media that is easy to automatize is curation and community management. Upgrade your content creator kit by using news aggregator websites such as Feedly and Panda allow it to be easy to pull content on the internet by entering subjects, keywords, or the publications you like.
For keeping up-to-date with your social media community, the monitoring site Mention monitors your social media profiles and informs you when you're mentioned on the internet.
5. Keep it streamlined with templated emails
Similar to social media content Email marketing is about sending relevant message at the appropriate time. Once you know what you want to say You can utilize platforms such as Mailchimp as part of the content creator toolkit to automate and set up the system to mail your messages.
From emails and newsletters to reminders and follow-up emails about special events or sales The only thing you must make is design templates, add your contacts and content into, and schedule your campaigns. Analytics like click through and open rate will let you know how effective your content is so you can tweak it the way you want to.
Step #6: Delegate, delegate, delegate!
We've said this before in other posts in which we discuss the best practices for marketing content, but it's worth repeating: you can't scale your business without delegation. As your fan base and demand for your content continue to expand, your content will eventually expand beyond what you can produce on your own, this is the time to start making some important decision.
Many of these platforms, in conjunction with a professional content creator kit they will help you save time and energy, but they come with their own learning curve. The number of tools you employ for automatizing your content could create a new type of stress. Start by thinking about your tasks that you are less secure about and even those that don't appeal to you.
Do you favor editing video rather than transcribing it? Do you prefer content curation over research? Separate those tasks and pass them on to somebody else, such as your partner in business, co-host, intern, or another creator with different skills. You might be able to come up with a mutually beneficial arrangement!
Be aware that these few suggestions for marketing content are only the beginning. There are hundreds of ways to automate your marketing. It takes time to decide which will work best for your business. You'll need some trial and error. However, there's no better time than now to start - good luck!