Terms

     The Code Company founder Ben May talks at an exhibition (c) thecode.co    

The Code Company, a specialist agency, focusing on digital publishing, is among 's top partner. They're WordPress experts , and they work on huge-scale design, migrations and integrations. They've developed hundreds of tech stacks that help hundreds of publishers.

The company recently relaunched Substack the giant The Dispatch, a publication that provides news and commentary on politics, policy and culture that is worth $1.9 million, with thousands of readers. I spoke to Stacey Clark who is part of the communications and partnerships team, about the company as well as the services it offers:

"Our Director Ben May has been using technology to resolve problems since grade 10" says Stacey. "He made his first website for a local firm at the age of 12, and earned an amount of $400." Ben saw an emerging business opportunity in addition to a possibility of a profession in this field, and thus he launched his first business at the age of 22.

Code Company Code Company didn't intend to go into publishing, but it did win a couple of publishing clients in the beginning. Stacey says: "We've carved out a area of expertise in the creation of technology for digital publishers as well as moving from different platforms to WordPress and establishing membership options and ad tech. We started out neutral on platforms, however we soon found that many platforms were a disaster! Today, we exclusively use WordPress There were also numerous'rescue operation' on other platforms."

"The essential engineering aspects, that goes into publishing websites, is what we tackle," Stacey continues. We aid publishers with solving difficult problems with WordPress and help them utilize technologies to "increase the amount of money they earn, generate greater efficiencies within the company and decrease the risks that come to technology used in businesses".

Stacey and I are believe that technology is getting less technical'. This is essential in publishing. "Sometimes there are journalists, content creators and marketing professionals who are using technology. They must be able to use technology, without needing contact a developer every five minutes.These people are "wordspeople" and are not tech people."

Code Company helps people develop or transition to tech stacks. Code Company helps these people create or adapt to technological stacks that will make them independently "They require a system that can do the same thing it was previously able to do however in a simplified manner. We frequently work with publishers with sites that are in debt to technology. Most plugins don't offer them everything that they want therefore we feel it's much more effective to design an integrated system that is customized in order to make sure you have the functionality you require while preserving any features that they don't."

Customers

The Code Company works with content firms of all types that range from small-scale publishers to large entertainment corporations. Recently , they were able to launch Wondermind the Mental Health content platform that was supported by celebrity Selena Gomez and Newsette CEO Daniella Pierson. After the launch, Bhavik Trivedi, who is the chief operating officer of Wondermind declared: "I've never had a smooth launch. Until now. The website was launched in the midday, and was then gradually scaled as traffic spikes and all of our integrations were flawless."

     The all-new Wondermind Content Hub (c) thecode.co    

They also partner together with Nine The biggest entertainment group that is based in Australia. "We created their corporate website as well as publication drive.com.au which is one of Australia's top automobile sites, and Future Women, a membership site designed for women in the workplace." The Code Company also launched eBay's local ads site. "That was an important event because they had never been able to get regional leads before that and began to receive Australian leads as a result of that website," Stacey confirms. "We have recently launched a brand new website known as Science Alert, which is an important magazine in the US. It's run from Australia and the majority of its readers come from the US. It was a project we worked on for about a year and half!" she remembers.

It seems that the firm's best fit is working with publishers that are a little smaller that are looking to scale. "We want to know how do you show that you're able to publish? What are we able to do to help you get your technology stack in the proper shape for you to scale your enterprise?'" Stacey states. It is likely that this is where the majority of the clients from The Code Company are located; this might include non-traditional media organizations including news websites Crikey and Her Campus, the female-led college students' media group in The US (that The Code Company switched to Drupal and later moved from Drupal to WordPress).

The PT0CpapgDKohJvS2XTfd The HerCampus.com Content hub that is available across many devices (c) thecode.co

"We help smart and ambitious creators feeling overwhelmed or frustrated by their technology that they prefer or CMS (content management software)," Stacey adds. "They're reaching out to us in search of for alternatives because they're finding their current platform is restricted in their capabilities. The platform isn't very flexible as well as they also earn the majority of their earnings." In addition the need is becoming increasingly important for artists of all levels to get data from primary organizations. "They're only able get the data from platforms such as Substack. We're building custom creator stacks that allow users to manage their own audience," she explains.

Solutions and Services

The customers of the Code Company could be the ones who built their site themselves or may have hired someone else to create it. Either way they're using many plugins. "As they've advanced, the issues begin to surface and they're not able to resolve them for themselves. As a result, there are problems and complaints from the customers. They aren't able to do the things they'd like to do. It's not always as simple as adding something new to the menu," She confirms.

Mike McPhate at the California Sun confirms: "The biggest problem with my prior membership site was that it was filled with errors and confusing prompts regarding how to use it. I received emails nearly everyday from frustrated customers. After I created the site together with The Code Company and , I no longer get those emails from readers which is great!"

The California Sun (c)thecode.co

Everyone knows that the speed and performance of websites is vital for webmasters "If it fails to perform, the publisher could lose hundreds of thousands of dollars" Stacey continues. "And they're constantly hacking one application, and then sticking to the same application. They're losing speed until their company is no more. They'll join us with this huge , creaking tech stack, aware that they could risk their website going slow due to efficiency."

An increasing number of publishers want to diversify their revenues This is the reason why many are looking into subscriptions and memberships. "We have to come up with an option that is safe and effective. A large portion of our work is to look into the tools that are going to alter the way that publishers operate," she says. Code Company Code Company works specifically with subscription solutions in order to circumvent what Stacey refers to as "leaky paywalls". The founder of the Code Company explains this: "We've worked with other services for membership before, and have found it very simple to bypass the paywall. If your model of business, as a publisher, relies on the selling of its content to customers, it could be an challenge."

Events and new projects will be announced soon.

"The creation economy is booming," Stacey notes. "Creators are coming to the realization the fact that SaaS platforms don't come without limits and are exploring different options. Diversification is a necessity that will not go away for publishers. However, it is important to continually look for new ways to reach out to audiences through more specific and unique information. While subscriptions aren't just a source of revenues, but they also create the possibility of getting closer to viewers as well which can increase their engagement."

"There are still print publications accessible that aren't entirely digital. However, we're being approached by those who recognize that in order for them to remain in existence, they'll have to pivot into digital and subscription services would make up a portion of that."

The context for recent events "Ben is a well-known face within the realm of conference events," adds Stacey. Recently Ben gave a talk at the Mumbrella conference for publishers in Australia and WordCamp US in San Diego. The talks he gave were focused on the creator economy, with a particular focus on the'minimal publisher's needs and how publishers can make more use of their existing resources. Also, it is possible to learn from authors for larger publishing firms which often employ membership-based services.

     The founder Ben May is a familiar name in conference. (c) thecode.co

The person who started the company has a deep understanding of the market. "Ben's worked in this field throughout his existence; there's never a question he's not capable finding the answer," says Stacey. "The feedback I get when I speak to my clients is thatwhen they run into issues it could be necessary to pay another agency two weeks and look into. The team at Code Company's technology is able to solve the problem within 20 minutes over the phone since they've experienced all of the issues. That's gold for a business with that kind of problem-solving capability."

For a conclusion, Stacey says: "Publishing or managing a site doesn't have to be complex as many people imagine it. Our entire goal as a company is to avoid complexity." She and I are both convinced that it's simple to lose yourself in latest tech or theme, or plugins "these flashing lights will not be capable of helping the needle move in any meaningful way," she smiles.

The Code Company revels in "smart simple" it appears. Stacey declares: "We offer the chance to connect with a tech business that will help you to achieve the results that you want by implementing the most straightforward way to achieve your goals and not simply dropping a buzzword."

More details

To learn more regarding The Code Company, to look through case studies on previous integrations and migrations, and to look into working with them, check out the website thecode.co.

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