Terms

In the final days of this year, I'd like to let you know the things we've done over these past months . Since then we've completed three six-week cycles, which we typically cool down within. There's lots to talk about, so I'll jump right into.

Big Batch projects

We delivered six "big batches" projects, balancing bets on the future, periodic updates that are based on user comments, as well as improvements to our technical foundations.

1. A new metrics experience

Previously, had a "standard standard" list of SaaS metrics that customers could use to evaluate their performance. Over the years we noticed that the metrics were not up to par in several different ways: being inaccessible to customers who aren't experts in data, and lacking sufficient detail to customers who have strong knowledge of data (or perhaps even their internal analytics team). This led to a lack of trust in our data that we were sharing.

This year we started rolling out a brand new data collection API as well as a metrics layer that laid the foundations for a more opinionated metrics experience focused on the importance of membership. This involved removing certain metrics that were outdated, and adding new ones, and improving their reliability and more detailed.

Our new Trials metrics dashboard

There are still a handful of orders-based legacy metrics, while these new metrics are more focused on trends as well as assessing the health of your business over a long duration.

They share the same design principles that are based on the analysis of trends on a monthly calendar basis. We believe this is a better fit for businesses with recurring subscriptions that use . These trends are tracked through time by using segments in columns, while below we have a table which breaks into segments for every month.

Our new Churn metrics dashboard

You can click on each specific cell segment to view an overview of the monthly data graph in addition to seeing every single details that comprise the activity (whether it's subscriptions or members).

Simply put, it is possible to go through the organisms down to the electron. The idea behind them was to aid makers understand the process of creating, what's not, and how to improve their performance.

The latest trend metrics include the following: -- MRR. Check out the elements that contribute to your monthly recurring revenue: carryover from the prior month, the addition of the addition of new members, reactivations and upgrading, downgrades and cancellations and missed payment. You can also see ARPM and LTV. - Paying Members. Simple, check out the way your membership of members who pay you changes with time. It's the same way to segment your audience that you get with MRR (upgrades or downgrades etc). The term "Net Revenue" refers to Net Revenue. An easy look at your monthly cash flow, derived from total revenue less refunds. - Churn. Identify potential issues lurking under the surface by seeing the revenue churn breakdown by voluntary (cancellations) as well as involuntary churn (failed payments). Also, you can see the rate and count for each segment (i.e. X failed payments for a rate of Y percent). - Trials. Analyze the performance of both your paid and free trials over the course of time. In a particular month, you'll be able to determine how many new trials were launched, as well as the length of time they lasted and which ones were converted to recurring memberships, and also the overall conversion rate of your trial. - Plan comparison. Choose up to five plans, and then compare them to one another using any of the metrics above.

2. Comments and likes on posts

Posts allow customers to communicate with their paid members directly through email, and also publish on their own blog hosted by them. This is used for a variety of reasons; as a newsletter replacement for benefits to members, or just to reach out and check-in.

The Comments feature has been updated.

To better carve out spaces to allow for dialogue and to build communities, it is now possible to make comments and likes available on posts (and likes to comments). These can be enabled on a global or per-post basis. This includes a locked only state when a discussion has run its course.

You can deep link to comments, load new comments in real-time without a page refresh, and display badges on comments posted by staff members as well as moderate abuse by malicious actors. Members can also enable notification notifications to their browsers whenever new comments are made.

Posts remain an area of constant investment for us, and we're very excited over the possibilities of new use cases this opens up for customers.

3. Improved group subscriptions

Customers are able to sell customers can sell Group Subscriptions that comprise several seats that are managed and purchased by a single contact. This is often used in institutional settings or for corporate use.

The feature has been discussed often over the years, but have made several major enhancements based on the usage we've observed and customer pain points.

The updated Group Subscription interface

We delivered six important upgrades to Group Subscriptions:

• Groups of plan members are now able to upgrade themselves from individual subscriptions to a group subscription that was previously required to be done manually by an admin.
• Changing managers: It's now possible for group managers to hand the management of their group to another participant, and it's much easier for site admins to do the same. Managers do not take seats customers can choose whether or not managers of the group subscription should count towards the seats that are included in the subscription, or not.
• No auto-renew for subscriptions paid externally: When an individual subscription is paid for externally (via check or other) the site will no longer show the auto-renewal options on their account, since it is managed by the administrator of the site.
• Display seat utilization within admin Our dashboards so that they better show the current utilization of seats for all group subscriptions.
• Generic link for managing members In the past, to link a member to the part of their account that they could control their team, you had to share their specific URL with the ID. Now, there's an unidirectional routing URL, so users can streamline their support for customers.

4. Updates to our Marketing Site

When we overhauled our marketing site at the start of 2020 , we've introduced numerous updates and features to our website, but haven't revisited to ensure that we ensure that our website was up to date and to convey our story in the most compelling way possible.

Qh6BWaqgriImc2tXwjGq Changes made to .com

We completed a comprehensive review of our content, changed our positioning for products based on what we've learned, created new landing pages, enhanced our screen shots with more sophisticated brands, and revamped the Customers page in order to emphasize the features that they're currently using.

Improvements to .com

The goal is bring out the modularity of the system, and also how it can be incorporated into a variety of applications.

5. Performance improvements

is used by some really massive creators that generate millions in revenues each year with hundreds of thousands of users. While we've been onboarding our customers We noticed that some areas of our administration became extremely heavy and slow in everyday usage, reflecting poor on our reliability and quality of work.

We dedicated a cycle to improving the efficiency of a few important areas, including Activities, Dashboard, Dashboard, CSV exports, and the view segmented of Free Members. Qualitatively the experience of navigating accounts with huge audiences has become much snappier, and we're seeing drastically reduced load times and the burden of our workers through our instruments.

6. Cancellation surveys

To provide more insights to creators about the reason why they have cancelled their subscriptions, we're shipping Cancellation Surveys to be shown the members who have cancelled. The data will be aggregated into the new view of cancellations.

's new Cancellation surveys feature

This information not only aids the creators regain those members, but it also helps create feedback loops that aid them in understanding the worth of their membership service as time passes, helping align it with their customers' needs.

Our new Cancellation surveys

The new version of the view provides creators with a view of two categories: cancelled subscriptions that haven't yet churned (and are able to be redeemed), and ones that are fully expired and have been churned. Also, you can see the breakdown in cancellation reasons in each segment. These data are processed and exported in an CSV just like all other information in .

Surveys are able to be turned on or disallowed, however it is disabled by default.

On-the-fly, small-batch projects

These are the smaller tasks that were delivered alongside the larger projects described earlier (not not including support and bugs tickets). These projects typically span from two days to 2 weeks of work and are inspired by feedback from our customers as well as insight gained from our client-facing teams. We [email protected]

• a preferred partners page to our website for marketing, which will highlight some of our best development partners. It also connects prospects with them.
• pagination on our blog to improve SEO and increase time-on-site.
• new protection to podcast RSS feeds provided by ACast.
• support for Hungarian as well as Czech as localization options
• A new option for coupon targeting, so coupons can now apply to any/all of the following purchase, previous purchases for reactivating subscriptions that have expired, and when you upgrade your subscription.
• an API option that hides some text links restricting iOS app store approvals for certain customers.
• innovative tax-handling options that are a new option for tax management in Canada which means that consumers are receiving the right amounts based on their revenue and the nexus
• Cookies banners on the website for marketing to EU as well as UK users.

Additionally, we automated several internal software used to transfer customers away from competitors such as Substack and Pico. In addition, we analyzed and also restricted the use of third parties' cookies in order to protect our customers' privacy.

Like all releases, these truly are a team effort from research and development to implementation, helping with documentation, customer service as well as marketing. We thank the team for all their amazing work, and a huge thank you to our customers and partners. Merry Christmas!