The Sync Up process allows you to level up your communications: Invigorate Member Communications With Member + Campaign Refinery

Reader Disclosure  Reader Disclosure Reader Disclosure

                 Enhance your communications with members with Member as well as Campaign Refinery! Make every click-through be a hit with your customers and see engagement increase. Find out how to do it with these practical suggestions and the best practices.        

Contents                                       Toggle

•            Introducing the Member Campaign Refinery Integration
•              The Mechanics Seamless Synchronization
•              The Benefits Precision and Personalization
•              Let's Get Set Up (It's Easy!)
•              3 Ways to Supercharge Member Communications Using Member and Campaign Refinery
•            The Power Of Email Segmentation A Black Friday Case Study
•              Strategy Overview
• 1. Non-Customers Show and Tell
• 2. Past Customers Look What’s New
• 3. Existing Lower-Tiered Customers Sweet Upgrade Deal
• 4. Top-Tier Customers More to Love
•              Results and Reflections
• Wrapping Up Making the Most of Member and Campaign Refinery for Awesome Member Communications
•              Key Takeaways

Every interaction is counted. This is as valid for your online membership as it is in your grocery shop.

The way you interact with your customers (and whether you interact in any way) is central to their loyalty, engagement as well as the chance that they'll decide to invest more in your products and services.

Once a member sign-ups with an email address, it is a an direct contact with them, with immense potential to grow that relationship, and provide the better lifetime customer value.

By integrating the Membership, Campaign Refinery integration it is possible to realize this potential with p specific, targeted messages.

Find out how segmented email marketing helped one brand achieve an 300% increase in sales during the Black Friday campaign.

I'll also provide other scenarios where you can use an email integration with Member for efficient and precise member communications.

After reading this blog, you'll be able to utilize email segments in order to increase sales, upgrade as well as engagement with your subscribers.

From first click to lasting effects, plan a journey of engagement and development for every participant. We're ready to begin!

We are introducing the Member Campaign Refinery Integration

The Mechanism The Mechanics: Seamless Synchronization

The basic idea behind this integration lets you make decisions base your decisions on various user actions that are recorded in Member.

Here is the full listing of the actions that could trigger an add or remove tag automation feature in Campaign Refinery:

• Addition: When a member is added to a level of membership or is added to the level of membership.
• Cancelled:When a member stops or does not pay the level of their membership and does not longer has access to their protected information.
• Uncanceled:When a member rejoins an account after cancelling, or after a successful rebilling payment after having been annulled.
• Expired: When a member's membership expires after an initial trial or a one-time payment.
• Unexpired:When the member joins a level by renewing membership prior to the expiration date.

All of these actions could trigger specific automations. It's not just about tracking member movements; it's about reacting to these to the most appropriate method that's possible.

The Benefits: Precision and personalization

        What do these mean to your communications with members? Precision. Personalization. Impact.

When you segment your viewers based on these automatically generated tags, your emails are able to reach close to the point. Instead of just broadcasting data, you're engaging in an exchange that is specifically tailored to the individual's journey and needs.

Let's Setup (It's easy!)

Activate The Integration

Activating this integration is a piece of pie. On the WordPress dashboard, go to Member > Setup > Integrations > Mail Providers to Campaign Refinery.

In the box that appears Click the slider to activate Campaign Refinery.

Simply copy and paste your Campaign Refinery API Key from your Campaign Refinery account and you're ready! Two powerful tools now synched up and ready for action!

Leveraging Keywords: Automated Engagement

It's here that it gets interesting. Through Your Campaign Refinery account, you'll create tags that identify members by their actions within Member.

If they're signing up to a brand new level, canceling their membership or returning after a hiatus, each action will be assigned tags. This configuration allows for extremely precise and powerful communications strategies.

Imagine you have three different levels of membership set up within Member: Bronze, Silver and Gold. Create 3 tags using Campaign Refinery so that you are able to send email only to those who are with the tag "Gold" such as.

In this case it is possible to create automated processes to add your Bronze label in Campaign Refinery when a member who joins your Bronze level, add an Silver tag after you welcome them to your Silver level, and so on.

In the same way, you are able to automatically removethese tags whenever a subscriber cancelstheir payment and ceases their membership.

In this case you could also includea new "Cancelled" tag in Campaign Refinery to target these ex-members in a reengagement campaign.

These scenarios will be discussed further in the future.

The end result: targeted communication

With these tags in place with these tags, communication options can be endless. You can reach out to those who just cancelled by sending messages specifically designed to get them back, or nudge the members at a lower level with compelling reasons to upgrade.

It's about having a conversation that is personal and connected to every member's life.

The Big Picture: Beyond the Click

The integration goes beyond an operational setup. It's an effective strategy to establish relations with your clients.

Keep an eye on us as we dig deeper into how you can make use of these tools to more than simply communicate, but also communicate with your friends in an authentic way.

3 Strategies to Increase Member Communications by utilizing Member as well as Campaign Refinery

Now that we've set the stage for this Member as well as Campaign Refinery integration, let's explore how you can leverage this powerful combination to boost your communications with members.

1. Encouragement of Upgrades for Members at Lower Levels

        Direct Approach for Updates:        

Use the tagging system to distinguish members with the lower tiers, for example "Bronze". Then, craft and create personalized messages to highlight benefits of the higher levels.

It is possible to showcase benefits exclusive to you and testimonials or even glimpses of what the "Silver" and "Gold" levels can offer. It's all about creating a visual of what's missing, and convincing them to upgrade.

Result-Driven Communication:
       Focus on the results and experiences of upgrading. Discuss success stories and cases of people who have upgraded and experienced tangible results. This method transforms abstract benefits into real outcomes, making upgrading more attractive.

2. Reengaging Members Who Cancel

        Targeted Reengagement Campaigns:        

In the event that a customer cancels the account, it will automatically mark them as "Cancelled" and initiate personalized reengagement campaigns.

This campaign can address their possible reasons for leaving, offer special incentives to re-join and update them with updates or new content that could spark their interest.

        Personalized Following-Ups:        

Make sure to follow up with a personal message that shows respect and appreciation of their participation. Sometimes, just a quick message seeking feedback or offering assistance can lead to engage them again.

3. Cross-Selling to Product Purchasers

        Identifying Patterns of Purchasing:        

The creation of a community, not Just a Customer Base

Each of these strategies go beyond the traditional communication with members. These are all about forming a community where everyone is valued and heard.

Be sure to provide information that really benefits them, improves their trust with your brand and improves their experience.

The power of Email Segmentation: Black Friday Case Study

Let's take a look at how one company knocked the mark with their Black Friday campaign, boosting sales by a staggering 30% through clever email segmentation. This story is a great example of what you can achieve when you do your member communications exactly right.

Strategy Overview

This brand got creative and split its customers into four categories that included non-customers, former customers or customers with lower-tiered status, and the top-tier customers. Each group received emails crafted especially for them, based on their unique relationship with the company.

1. Non-Customers"Show and Tell"

In case you haven't yet purchased something yet, the company rolled out the red carpet. They presented the top features about their offerings, along with some glowing testimonials. The idea was to turn interest into clicks and clicks into sales.

The company also held a contest via Raffle Press to enhance participation and encourage social share of their Black Friday offer.

2. Past Customers: Look for the latest news

Customers who have been customers before were informed on the new cool features and updates. It was aimed at reviving the interest of past customers and get them back into the fold.

3. Existing Lower-Tiered Customers: Sweet Upgrade Deal

The company offered a tempting offer to their lower-tier customers that they could upgrade to a more expensive plan at a fraction of the price for renewing the existing plan. It was a smart move to show the value of higher tiers for their customers.

4. The Top-Tier Customer: More to Love

For the loyal top-tier customers It was all about cross-selling. The company suggested products that complemented their existing offerings, making sure these suggestions were of real benefit to their current investment.

Reflections and Results

The targeted, thoughtful strategy has paid off. Engagement, conversions, sales - everything went up. Everyone felt that the brand was talking directly to them. This is an enormous win in the field of marketing.

Its Black Friday success story is a testimony to the wonder of getting your email segmentation exactly right. By truly understanding different customer needs and speaking their language This brand experienced some amazing outcomes.

Closing Up How to Make the Most of the Member and Campaign Refinery for Awesome Member Communications

In this post, we've observed the way that combining Member together with Campaign Refinery really steps up your member communications, bringing a fresh and effective approach in interacting with your customers.

By blending the robust functionality of Member along with the dynamic capabilities of email in Campaign Refinery, you have the power to transform your member engagement strategies.

The most important takeaways

• Tailored Communication:With automated tagging and segmentation, you can ensure that every message you send is meaningful and personal, deeply resonating with each person's individual journey.
  
• enhanced engagement: Re-energizing members who have been in the past and entice them to upgrade or explore the latest products This integration allows you to make meaningful connections that drive the growth and loyalty of your members.
  
• Measurable ResultsThe successful stories, including those in the Black Friday campaign case study illustrate the real-world impact of properly executed, segmented communications strategies.

If you've got any ideas or experience to share on member communications, or if you're simply excited by these possibilities, leave a message in the box below. We are always interested in hearing the opinions of our readers!

Also, don't forget that for additional advice and suggestions on member website management as well as marketing strategies be sure to join our blog. Be sure to keep an eye out, be informed and continue to grow with each other.

Here's to your success by creating a flourishing active community!

Found this blog useful? Join Us on Twitter, Facebook, YouTube, and LinkedIn to get more advice and top practices for making the most of your online membership.

There is also...

Leave an Reply You can cancel the respond                                                   Comment                                                       Use your username or name for a comment.                                            Enter your email address to leave a comment                                            Input your URL for your website (optional)

D

Recent Posts

"We've looked at a couple of different membership tools which were part of packages that we'd put our money into. But nothing can compare to Membership. There's certainly plenty of amazing stuff out there that people have been building over time. When it comes down to customization, if you use WordPress, you can't touch this. Naturally, I'm biased, however we've earned millions of dollars because of this program."

Tristan Truscott                        Satori Method                                                                                                                                     I have moved [ Member] into my top choices for those. The new Member has a lot to offer! And the price for Member offers a wonderful offer.

Chris Lema                        LiquidWeb                                                                                                                                     Members integrates with all the tools I'm currently using. It's so easy to integrate with the new tools coming out. It's amazing how they do it actually. If I were to be buying the membership plugin of now... I would go with Member. I would go with Membership.

Adam Preiser                        WPCrafter