Six video marketing mistakes you should avoid (according to content creators)

In the beginning of creating videos, Pat Walls, the creator of Starter Story began to make the error of jumping on any thought that came to him. He was able to spend hours making videos based on ideas that he'd later scrap.
It was a blessing, Pat learned quickly that good-thought-out strategies ultimately help him save time and result in better information.

For this piece, we asked pro filmmakers to guide through the biggest mistakes they have made. Among them, chasing virality and talking too fast, trying to achieve perfection or perfect, and spending too much on equipment before becoming at ease in front of a camera.

Hear from the likes of Jay Clouse, Jay Acunzo Jay Acunzo, and Jayde I. Powell as they offer suggestions about how you can avoid the mistakes they made.

The #1 mistake is not thoroughly examining your thoughts

If you record videos but don't devote enough time or thought into making them will slow your progress and costs money.

In the beginning, when Starter Story's Pat Walls began creating videos and films, he committed this exact mistake. "So often I would just have an idea and then spend 10 to 20 30, 30 hours to bring that idea to fruition and creating the video -- the edit, filming as well as post-production and so on."

"I'd have saved a lot of time and moved faster if I had just dedicated a little bit more time to think about what would be the most efficient use of my time." Pat admits. Pat.

Since, in the real world thought-through ideas help you plan how the video will be presented through the title and thumbnail while also keeping your budget effective and in control.

What should you do instead: Brainstorm and evaluate concepts prior to production

Take time to think of ideas. Then commit to fleshing out your ideas in a way that each shot in the video helps bring your ideas to life.

Begin by "putting together 20 possible ideas on a spreadsheet, then grading them from 1 to 10. Sort them by most to least according to their score then pick those that rank at the top and throw all the rest away." recommends Pat.

One thing to be mindful of here: Instead of grading ideas based on which ones are ones youthink are best, you should validate the ideas based on:

• What relevance do they have to the ideal target audience
• They should be aligned to your knowledge or the products you're marketing

Some of the best ideas are ones that combine the two.

Spending time thinking up ideas will make it easy for you to create videos that will entice viewers. It's also not necessary to scrap ideas after you've recorded them.

Extra suggestion:Identify who you're making videos for

The success of any idea for video is heavily dependent on the relevance of it to the viewers you want to reach Consider: What is the type of content that my audience will be engaged with?

Instead of assuming, investigate what kinds of questions the ideal audience has in relation to the subject you are focusing on.

Start off with understanding exactly:

• Who you want to make videos for
• What topics they search for/watch
• Which channel(s) you watch your videos on

Essentially, your ideal audience is the audience you would like to promote your products to. Input the words that describe them into an instrument for research on audience such as SparkToro in order to determine their

• Demographics (age and gender)
• Who they follow on social media
• What do they discuss

Review the following people these folks follow on video-led channels like TikTok as well as Instagram for a look at the content they're publishing. The idea isn't to copy their approach, but to find out the style and substance of the content your ideal viewers are engaged with and watching.

Mistake #2: Thinking the power of viral videos will boost the business outcomes

However good your idea is however, it's unlikely that the video you create will be viewed by millions. It's impossible to predict what outcomes a viral video can provide you with, other than an increase in your followers numbers. However, Dan Bennett of Video for Entrepreneurs states that a majority of novice video makers are chasing virality.

"Oftentimes when I'm working with people, especially in the beginning they'll be looking at videos as something that's expensive, that they've got to spend a considerable amount of money to get, but this video is likely to be able to do all the work for them," Dan says. Dan. "It's likely to go viral. It will change the course of their company. And although that happens once in 10,000 videos, it's not something to be counted on."

What should you do instead: Be consistent

Instead of believing that that one viral video is all you need to be successful in the field of video marketing, make sure you consistently post videos that entertain, educate and, ultimately, boost sales. Dan advises "putting together a collection of work by creating many videos related to the same subject matter, and covering various aspects and taking people on a trip with your help."

The video engine keeps you on the top of your viewers' minds, letting you earn their trust and trust, which is vital to improving business performance. It's not like viral video offers this, however, since people are only able to view it once, and after enough, they forget about it.

Mistake #3: Investing in gear before nailing camera presence

"We would like to appear like a celebrity, so we buy the fancy light, we buy the costly microphone, and we purchase an expensive camera, or pay for or spend time on the editing so that it looks flashy. adding gripping animations and colourful subtitles and emoticons, as well as B-roll and all these things," says Jay Acunzo co-founder Creator Kitchen. The Creator Kitchen and host of the Unthinkable podcast.

The problem with this? A fancy camera won't allow you to convey your main idea effectively until you've learned how to master camera control. Take into consideration how you present yourself on video your energy, how you present yourself to your presentation, and how you present your message.

"Because it is the case that effective video marketing is about being good on a microphone as well as on camera and if you're unable to achieve that, nothing else of the stuff is worthwhile until you've mastered the ability to sit down in a chair or stand in front of the camera to deliver the message," Jay points out.

What to do instead: Master camera presence

"Put yourself under a time-bound deadline and do enough video content to get better (in front of a camera] prior to spending any time or any resources including budgets (team or yours) and trying to become better at what you can do incrementally," advises Jay. Go through the video you recorded to learn:

• How to view the camera
• What non-verbal signals are engaging?
• and how do you pace your speech for maximum impact

After that, you can go back to the original content and make your changes to the content you record.

Fourth error: talking too much

When you talk too much, you unintentionally give away a lot of details that can confuse viewers. You could end up even losing them completely.

Founder of The Em Dash Co and host of Creator Tea Talk, Jayde I. Powell, struggled with the same. Jayde I. Powell explains "Oftentimes what happens is that as a marketing professional I try to get the message, or story across so badly that I lose track of the audience I'm speaking to, and what type of content they're consuming, or the reason they are consuming it."

However, over time, Jayde has realized, "A part of my job as a writer and a content marketer requires me to gather a great deal of information and turn it into new content, and also to make it digestible."

How to handle it: Plan your content however, don't plan it too much.

• You can refine your opening lines
• Cut out sentences that don't make sense in the overall idea
• Edit or delete data based upon your viewers' understanding of the topic

It ensures that the content you provide is simple to digest and relevant to your viewers.

Mistake #5: Talking too fast

Apart from being conscious of the amount you talk and how fast you're talking, be mindful of how fast you're pacing your delivery. If you speak too quickly, you make it difficult for people to follow. If you talk too slow it could lead viewers who are bored. Whatever the case, unthinkingly pacing reduces the impact of your message as it fails to provide viewers with enough time to absorb what you're saying.

Public speaking coach, Nausheen I. Chen shares she used to speak too fast. "Maybe it was anxiety, or the adrenaline, the pressure of creating super video clips for social events, but it just seemed like I was always on 1.5x speed all the time."

"In actual fact, I prepared for everything, except for my speaking skills. I had planned the content and lighting, as well as the background, and the setting," Nausheen recalls. "But reality is that you may have the best cameras, the best lights, and the most engaging material, but if aren't able to present yourself up on camera in the best way, if you don't know how to alter your pace or make those pauses, your message will disappear."

What to do: Recheck your speed and create a script for your pausing

Mistake #6: Striving for perfection

"When I started my journey using video, the error that I'd make all the time was trying to achieve an ideal video while thinking that I was able to," acknowledges Jay Clouse, Founder of Creator Science.

The pursuit of perfection can be unattainable and exhausting because you second guess everything you do. The most important thing is that it blocks you from being your unique self when you are on camera.

"Because once you begin striving for perfection, you are forced to ask the question: 'what is perfection?' "And what you probably will end up doing is to compare your work to someone else's work, who's been doing this for much longer than you have. So, you attempt to make this derivative and memetic rendition of what the other person has done. "[Butit's unlikely that you're likely to achieve the same results." Why? "Because they're probably greater experience, and additionally because they're making 'their' videos."

How to fix it: Find your style

This is easier said than executed. But Jay recommends being a little loose with your camera in order to show your personality. "[This is because] you aren't going to feel too unnatural. And you're not going to attempt to emulate your style."

All it takes is getting the notion that you don't need to copy anyone. Instead, "Make the video that you want to make, the way you would make the video," Jay points out. Be aware that finding your personal style takes time. So Jay Acunzo's advice about recording numerous videos as often as you can to nail camera presence comes in handy here as well.

Create high-converting video clips today.

In a nutshell, make time to think about your ideas for video. Work on your story telling, speaking and presentation techniques for cameras. Make sure to organize your content with a script making sure you know:

• The topics you'll discuss
• What you'll do to cover how you'll cover
• If you're able to take a few pauses
• The way you'll change your rate of speed

And if scripting gets time-consuming, use 's AI script generator. Let's make videos that will keep your viewers hooked to the end