Root Science The Evolution of Root Science Grassroots to Global with Google Ads
In the competitive beauty industry, Root Science utilized the strength of Google Ads and the flexibility of to reach new clients and offer the best shopping experience and achieving a remarkable return on ad spend (ROAS).
Passion turned into profit
Founded by Gigja Wesneski as well as Derek Reynolds, Root Science began as an initiative by Gigja to find a solution for her sister's highly delicate skin.
Gigja found that many organic products did not meet their natural claims. Therefore, she decided to develop a new product. Gigja collaborated with growers to create an array of formulations that depend on the research behind each ingredient rather than the scents, colors and the latest trends.
Leaving their careers to focus on Root Science, Gigja and Derek were looking for a stable digital platform for their company and a way to get their message across, on scale, to the perfect public. They found their solutions in as well as Google. When a huge spotlight suddenly appeared to their company in the year the year 2019, they showed they are capable of achieving incredible expansion.
From a grassroots effort to a global brand
Without their own retail location, Root Science refined their products and marketing to make sure they had shelf space shops like Anthropologie, Free People, Neiman Marcus and Bloomingdale's. The press took notice.
In the year 2019, Kourtney Kardashian was featured in the detox masks in the Vogue video. The viral video was a hit, with over 17 million hits.
With WordPress and its website, Root Science could manage the huge amount of traffic to a viral and sudden video - and they were able to capitalize on it. Today, Root Science is a growing business that invests 20 percent of their profits into marketing.
The two biggest challenges for all businesses
Two major obstacles were in the way of Root Science's growth when they began to gain momentum.
- The presentation of products is well
- Reaching the right audience
When it comes to online businesses, product presentation goes beyond the visuals Your website must provide a fantastic customer experience. It needs to load speedily and be easy to navigate, and be easy to navigate from a product page to payment.
A good website should be accessible. Beyond that, you need the right people to discover it, particularly when the product represents a niche within a wider market.
Root Science wasn't just selling an additional skincare brand for the masses. They have a very specific audience: people who actively seek natural and scientifically-formulated skincare products.
Showing their product through
This allows Root Science to have a elegant and effective e-commerce site. Since it's built upon WordPress and works seamlessly with their content marketing initiatives without the need for constant customization.
"WordPress was always in my mind... It was something I've heard so much about its performance with SEO. So I was looking at WordPress as a possibility, and it seemed like a good option to set up a shop."
Actually, Derek himself has worked on the design and development of their online store using the advantages of open-source software including community-driven customer support as well as numerous plugins and extensions.
"I've tinkered on the site about. There's a huge number of plugins available, which is the best thing about WordPress and ...there's a plugin for everything. So any time we need anything - for example, a referral program or a customer loyalty program - it's there."
The user-friendly backend interface makes it simple to provide top-notch customer service and to run a flawless fulfillment process without needing expert technical expertise.
So, with the first big challenge met using , Root Science was positioned for the next task in attracting the proper traffic.
New audiences can be reached with Google Listings & Ads
Through the use of Root Science Root Science has been using Google's Product Listing for well over a year.
Since then, they have had the ability to "increase our exposure across search queries and help to compete against some of the more prominent names." Root Science has experienced a growth of 5% in traffic to their site, and an increase of 10% in sales.
The high-quality traffic was instrumental in helping Root Science grow their email list and increase customer retention - the company's holy grail of success.
The current rate of return on advertising spend (ROAS) stands at 2:3, and click-throughs have been increasing. Certain products have a 4:1 ROAS. If they keep working on Keyword recommendations, SEO-driven blog posts, customer education, and other types of marketing via email and sales, they anticipate their revenues and profits increasing.
Presently, Root Science devotes 50% of their total marketing budget to Google advertising efforts.
Plugins and extensions that foster the success of Root Science
Derek works continuously to customize ads and improve results, which is key to achieving the best return on investment. Root Science also uses an assortment of additional extensions and plugins to aid in helping their online business grow.
By using Stripe the company has been able to provide express payment options like Apple Pay, Google Pay, and more.
Writing your own growth story with Google Listings & Ads
In the words of Gigja stated, "We really are a family run business. We're a small team. His mother works with us. My brother works with us. Everything is done in-house Everything you find on our website like the photographs are taken by my brother, some are shot by me. I provide all the artistic directions. Yeah. It's a true passion project turned business."
If you've got a unique plan, an ambition to be different or make a change within your own life, having the right tools could be everything you need to succeed.
It is the perfect platform for building your online store. Add extensions like Google Listings & Ads, and you'll have both the elements needed to tackle some of the most frequent business issues in presenting your product and making them visible to the right people.
Performance Max campaigns can automate every aspect from ad design and text, image selection for products target audience, as well as making sure you are optimizing your advertisements and products to ensure your money is used efficiently. The algorithm delivers the most relevant ads to the appropriate target audience at the appropriate time.
So yes, your business couldbe similar to Root Science.
Although you may already own your own store, you might have not realized just how the automated Smart Shopping campaign using Google Listings & Ads could boost increase sales. Want to take a deeper investigation?