Root Science The Evolution of Root Science From Grassroots, to global using Google Ads
In the highly competitive skincare sector, Root Science leveraged the power of Google Ads and the flexibility to draw new customers and deliver an effortless shopping experience and achieving a remarkable return on ad spend (ROAS).
Passion turned into profit
Founded by Gigja Wesneski and Derek Reynolds, Root Science started as an initiative from Gigja to help her sister with her very delicate skin.
Gigja discovered that a lot of natural products didn't meet the natural claims. Therefore, she decided to create something unique. Gigja worked with farmers to develop a variety of formulations that depend on the science behind each ingredient instead of color, scents and fashions.
In their decision to quit the job they had been working at to devote their energy to Root Science, Gigja and Derek searched for a stable digital platform for their company and a way to get their message out at a large scale to the ideal people. Their solutions were found within and Google. When a huge spotlight was thrown on their business in 2019 they demonstrated they're in the right place to experience incredible expansion.
From an effort to start a business at the bottom, it has evolved into an international brand
With no retail store, Root Science refined their marketing and product development to make sure they had shelf space in the retail outlets like Anthropologie, Free People, Neiman Marcus and Bloomingdale's. They were noticed by the press.
In 2019, Kourtney Kardashian happened to feature an exfoliation facial masks in her Vogue video. The video that went viral received a lot of attention in the form of over 17 million views.
Thanks to WordPress and their site it was able to handle the volume of traffic associated to a quick, viral video, and was able to profit from the potential. In the present, Root Science is a business that is expanding and invests around twenty percent of their earnings for marketing.
Two of the biggest issues facing every business
Two major obstacles were hindering Root Science's growth when it was gaining momentum:
- The products are beautifully presented.
- Motivating individuals who can be a positive influence
If you are a business with an online presence, the presentation of your products requires more than just aesthetics the website should deliver a superior user experience. It should load quickly and be easy to use, as well as make it easy to navigate from a product page to view.
An excellent website must also be easily accessible. Additionally, you require the best people to find it, particularly when the product represents an area of expertise within a larger market.
Root Science wasn't just selling another skincare brand for all of the people. They have a very specific audience: people who actively seek natural and scientifically-formulated skincare products.
Displaying their products via
It permits Root Science to have a attractive and efficient e-commerce store. As it's built on WordPress, which is a well-known platform, it is able to be integrated into their advertising and content strategies with no need for continuous adjustments.
"WordPress was always on my thoughts... I'd heard a lot of stories about how well it performed in terms of SEO. So, I began looking at WordPress that's when I realized that it was the perfect decision to open a shop."
Actually, Derek himself has worked on the design and development of their website store, utilizing the benefits of open source software that includes customer service driven by the community along with an assortment of extensions and plug-ins.
"I've been playing around on the site a few times. There's a huge range of plugins to choose from, which is one of the advantages of WordPress and ...there's an application for every necessity. So, when we need any kind of thing, such as a referral program or a customer loyalty program is readily available."
The intuitive backend interface for users allows you to offer excellent customer service as well as run a flawless delivery process with no needing technical knowledge.
So, with the first major challenge being met , Root Science was positioned for the next task in getting the right flow of traffic.
Extend your reach by using Google Listings & Ads
With Root Science, Root Science has been using Google's Product Listing for well over an entire year.
In the past, they've made it possible to "increase the popularity of the site on various search queries and help be competitive with bigger companies." Root Science has experienced a increase of 5% in traffic on their website, as well as an increase by 10 percent in revenue.
The high-quality traffic was instrumental in helping Root Science grow their email list, which in turn helped improve retention of customers - their ultimate goal of achievement.
The rates of return for advertising spending (ROAS) is 2:3, and click-throughs increase. Certain items earn ROAS of 4:1. If they keep working on keyword recommendations and SEO-driven blog content, education for clients, and other forms of email marketing They expect their earnings and profits to grow.
At present, Root Science devotes 50 percent of their overall marketing budget to Google ads.
Add-ons and plugins that support Root Science's success
Derek is constantly working on modifying advertising strategies to increase the effectiveness of his campaigns, which is crucial to getting the best return on investment. Root Science also uses an variety of extensions and plug-ins to assist the company's online expand.
By using Stripe the company has been in a position to offer express pay choices, including Apple Pay, Google Pay as well as many more.
Create your own story of growth with the help of Google Listings and Google Ads
As Gigja put it, "We really are a family-owned business. We're a tiny team. His mom is part of our team. My brother is also a partner in our group. The house is ours for all things, practically everything you will find on our website - as well as the photos - are taken by my brother. Some are captured by myself. I provide all the artistic directions. Yeah. We truly are an idea that was a passion turned into a business."
If you've got an original plan, an ambition to make a difference or change your own life, you might possess the one thing you require to succeed.
It is the perfect platform for building your online store. Add extensions like Google Listings & Ads, and you'll have the two essential components needed to solve one of the most pressing challenges in marketing your goods and services and making them accessible to the right people.
Performance Max campaigns can automate every element, from ad design and text, image selection of products, and optimization and targeting for the top quality products and ads so that your investment is used efficiently. The algorithm will provide the appropriate advertisements to the correct audience at the appropriate timing.
Your company maybe as Root Science.
Although you may already own your own store but you may not be aware of how an automated Smart Shopping campaign using Google Listings & Ads could boost your sales. Do you want to get a closer glance?
This post was posted on here