Production professionals' guide to creating and recording an instructional program
The creation of online education courses takes a number of time and effort, which may turn into a gruellingly lengthy process, particularly if you create a lot of educational videos. An approach to making the process simpler for designing and producing courses? Stories.
Elise London, the expert resident in video who records all of our marketing and in-house courses, shares how the trick to create engaging online classes involves using stories to arrange and communicate the content.
The ability to find an interesting story within the subject matter your course is covering and structuring your material using the storytelling method of hero's journey are game-changers. All you have to do is be able to do in order to organize the course, create a plan and design an engaging online course with all the tools that you require to design an engaging course.
Jump ahead:
- A great idea for an online class
- Planning and structuring the online courses you offer
- Shooting your course video content
- Are you ready to create your own online course?
The perfect topic for teach online
There is no need for to come up with a new idea immediately out of the box to create your online course.
Choose a subject that is popular. An understanding of your goal and the people the topic is aimed at will help. Here's how:
Find out what's currently resonated
Use data measurement tools for instance Google Analytics to find high-performing ebooks. Spot an ebook on particular area that did exceptionally well? Consider expanding it into a detailed video course.
You can also look through your emails to find topics you'd like your subscribers to take a virtual class on. You can also share the quiz on your social media accounts (if there is an active audience on those platforms) in addition to your communities that you're affiliated with.
Be aware that the goal is to pick a subject which people are intense passion for.
Deepen your dive, don't widen it.
How can we solve this problem? Consider the challenges that viewers confront when discussing the topic.
Ask yourself:
- What sort of confusion is causing us to be unable to solve the problem?
- Do you have feelings that appear too overwhelming? Do we have help those who are struggling?
If you're attempting live streaming and live streaming, your answer could be anxiety when you try to begin your very live stream for the first time. The course might comprise "How you can easily setup live streams to ensure you're not overwhelmed."
A great tip is to use is to mention the course's name.
If you're contemplating the names you'll use for your classes, consider how your target student group thinks on the problem you're working on and then incorporate that in your name.
The process of planning the outline of your online class
Elise suggests using The Hero's Journey to outline the online courses you will take. This includes:
- The answer to the questions that students face. Find these by asking the right questions concerning the subject of your class.
- Aiding students overcome challenges and aiding them in finding solutions. Here it's possible to divide the subject into video and module in each lesson, with each lesson answering questions.
- leaving them with the promised changes. Give them additional tools like checklists, templates and documents to assist students in learning how to implement what they have learned.
Find out how to determine your audience's needs and questions in order to structure and plan your event.
Discover the kinds of questions your target audience might have
Instead of thinking about it, try these methods:
- Search Reddit as well as Quora for the creation of the list of frequently asked questions being asked.
- Survey and engage in a personal dialogue with students for questions.
- Answer the calls of customers that are members of sales or support teams seeking answers to the most frequent questions.
- Browse bestseller books Index pages of bestseller books on Amazon for better understanding of the problems they answer with regard to research.
If you've been hosting webcasts related to the topic You can review the questions that guests have asked during the webcast to aid when you're conducting your research.
The topic of the lesson into different categories
The next step is to take note of the concerns and issues of your audience so that you can divide your subject into narrative components which build upon each other in the next stage of your learning journey.
"Instead instead of saying 'We're going to train you how to use an interactive program' (which is a broad difficult-to-understand thing) Instead, state "We'll teach the beginner, intermediate and advanced capabilities.' This is how the subject matter for your online course] will fit into the three different categories." Elise London, Senior content production manager
Simply put, break down "disparate ideas" and then put them in buckets to ensure that, when viewing the course from afar the course appears more manageable."
A tip to help structure your training
It is important to define the structure of your class to accommodate your students at any time on their path. Students are often overwhelmed with too much information and leave them confused because of the problem of knowledge (a mental bias which assumes that students are the same things as you do). Check the layout of your course to ensure that your course will be easy.
The lessons in video format will be planned
- Bring your student's problems current on the problem that videos can solve.
- Give the answers by providing answers to the problems they're facing.
- Capture the video and offer other resources to help them adapt.
Video on demand with scripts
pro tip
Shooting your course video content
It'll require the use of tools
To have a good manufacturing equipment and setup, here are the items that you'll require:
- Cameras and microphones (two at the minimum) along with three or four-point lighting kit
- learning Management System (LMS). This software houses the video content, making it available to students. Examples include: Teachable, Podia, and Kajabi.
- . Video hosting platform that's ad-free for hosting, editing and recording and also integrate interactivity into educational videos that you could afterwards upload to your LMS.
- Teleprompter. Display device that displays text that is moving onto the screen, in order to make it simple for people using the screen to capture videos.
- music pedal. It is a low-cost keyboard that can be controlled by an foot that allows users to adjust the direction of slide slides displayed on the screen.
The perfect video collection
Elise is adamant about:
1. Do not use fluorescent overhead lights.
These shadows can appear unnatural over your face. The light bulbs of fluorescent lamps can flicker and produce a greenish tint and alter the quality of video as well as the quality.
2. Recording without natural light
Natural light patterns alter throughout the day, and when you record for an extended duration, then the lighting quality on the video will not be uniform, Elise warns. This is also a problem in the event that you want to transfer sections of one video into an entirely different one.
3. Set your cameras at different angles
The second camera won't "just help you edit (which can be beneficial regardless of whether you're using the program, or you can complete it in a single take) but it aids in getting rid of the monotony of looking at the face of your instructor."
"More important, a different camera could be utilized to conceal cut-outs" Elise adds. "So when you're making a presentation that is not likely to be made public soon, one way the cut-out may be disguised is through B-roll, or by cutting it using a different camera."
4. You should ensure you keep your home tidy and clutter-free background
Avoid using vibrant colors such as yellow, magenta and orange since they reflect colour and cause distracting to viewers. Use neutral hues for your background like dark blue, grey, and white. They appear stunning on your camera as well as being relaxing on your eyes.
Recording your online video course
Recording can, naturally, be a little bit of nerve. If you've invested some time to create your strategy it's not an issue.
5. Always make use of the Teleprompter
The Teleprompter will help you avoid being stuck in a screen freeze as you work out what next action you should take.
This makes recording easy and helps with editing, but "it could also aid users maintain eye contact to the camera even when looking at the display of Teleprompter," adds Elise.
6. Utilize the music pedal to switch between slides
"Instead instead of having the keyboard or clicker that is accessible to your fingers, try using the music pedal to change the slide that you're playing. This is basically the same concept as having a USB Bluetooth keyboard with a left and right. It means that the presenter doesn't need to grab the mouse or keyboard in order to use it."
You are able to edit your videos you have available to edit
Make an effort to reduce the duration of your edits Make sure your viewers are engaged by following these suggestions from experts:
7. Edit your text ruthlessly
8. Incorporate B-roll video content in order for maximum engagement
A method to get rid of boring talking head videos is switching between cameras in an unplanned frequency.
Additionally, you can include animations, graphics, slides, and clips as recordings that are personalized to provide learners an immersive experience.
9. The interactivity layers
- Enjoy a build-your-own-learning path
- Hit the video hotspots below to discover other educational tools.
- Jump between sections that are the most relevant to the sections (useful to display onboarding videos to employees)
The result is that interactive video enhances the engagement of viewers, which results in greater retention. Also, you can test the skills of your students by making video tests interactive.
Do you want to create your own online training course?
Making videos that an audience enjoys is as simple as
- It is essential to know the problem you wish to solve
- Converting the information into a coherent story
- The content should be organized in a way that makes it easier to comprehend and read
Remember that, with the proper tools will ease your tension of creating high-quality videos. Additionally, they provide an immersive experience for learning.
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