Production professionals' guide to creating and capturing an instructional video

Feb 11, 2024

The creation of online education classes takes time and effort, which could be a very exhausting lengthy process, particularly if you produce a large amount of instructional videos. How do you make this procedure easier to create and delivering courses? Stories. Elise London, the knowledgeable resident on video who has recorded all our in-house and marketing courses. She explains how to create interesting online classes by utilizing stories to help structure and present the information.
   
    Finding an interesting story within the subject matter your course will cover and creating your course content using storytelling techniques which follows the hero's story can be game changers. All you have to accomplish is arrange the course, make plans and create an online course that is engaging and has all the tools that will allow you to develop an engaging course.

Jump ahead:

This is the perfect subject to teach online

There is no need for to create a brand new concept from scratch in order to develop your online class.
   
    Select a subject area which is well-known. An understanding of what the objective is and of the audience that the subject is targeted at will be helpful. Here's how:

Find out what's currently resonated

Use data measurement tools such as Google Analytics to find high-performing ebooks. Are you able to find an eBook that is specialized in one subject that is extremely effective? Consider expanding it into a detailed video course.
   
    You can also look through your email to identify those subjects you'd like your customers to be a part of an online classroom. After that, you'll be able to post the test on your social media accounts (if you have an active following on these platforms) along with the group that you're member of.
   
    The goal is to choose a subject which people are passionate for.

Deepen your dive, don't widen it.




    What can we do to address the issue? Consider the challenges confronted by viewers as they debate this topic.
   
    Ask yourself:

  • Why is this confusion? What is the cause of the fact that we're unable to fix the problem?
  • Do you feel that your feelings are too much to bear? Can we help sufferers?

If you're considering the idea of live streaming, the answer could be fear if you try to begin the first time. The course may include "How you can set up live streams to ensure you don't get overwhelmed."

It is a great idea to add the name of your course.

If you're contemplating the names that you'll choose in your class, consider the way the intended students is thinking about the issue that you're trying to address, and then incorporate the idea into your name.

It is the process of creating the outline for the online course you are taking.

Elise recommends using The Hero's Journey to outline the courses that you'll take. It could be:

  • Answers to questions that students are required to solve. Find these by asking the right questions concerning the topic of your class.
  • Helping students face obstacles in identifying ways to overcome them and finding solutions. That's why you should split the lesson into videos and module in each lesson. Every lesson will have a way of taking questions.
  • which leaves them with the promised changes. Give them additional tools such as checklists, templates and documents to help them learn how to implement what they have learned.

Discover how to identify the requirements of your guests as well as their concerns to organize and organize the event.

Discover the different kinds of questions that your targeted segment of clients might be asked.

Instead of contemplating the issue instead of contemplating the issue, you can try these strategies:

  • Search Reddit as well as Quora to create the frequently asked questions.
  • Survey, and then engage in a personal dialogue with students to address questions.
  • Answer calls from clients that are part of sales or support teams looking for solutions to the most frequently asked queries.
  • Explore bestsellers' index pages of books which are bestsellers on Amazon to gain a better understanding of the problems they solve in regard to the field of research.

If you've held webcasts that relate to the topic It is possible to look over the questions which viewers asking during the webcast. This will assist you in researching your topic.

The subject of the lesson could be broken down into different categories.

Woman recording herself with smartphone. Image reads, "Concept > modules > video lessons"

The following step is to take note of the concerns and concerns of your target audience in order to break the subject into parts that you can build on each other during the following phase of your journey to learn.

"Instead instead of saying 'We're going to train you how to use an interactive program' (which is a broad difficult-to-understand thing) Instead, state "We'll teach the beginner, intermediate and advanced capabilities.' This will help you understand what your material from your online coursewill fit in the three different classes." Elise London, Senior content production manager

Simply put, dissect "disparate ideas" and then place them into buckets so that when seen distantly, the concept appears less daunting."

Tips to organize your study

It is crucial to establish the structure of your course to allow the students at every point along their way. Students are often confused by all the information and are confused as a result of confusion due to the absence of understanding (a belief system that assumes that they do similar things to you are). Examine the structure of your classroom to make sure that the learning experience is simple.

The lessons in video format will be planned

  1. Bring your student's problems current on the problem which videos can solve.
  2. Give the correct answers by giving an answer to the questions they're facing.
  3. Capture the video and offer other people the opportunity to assist in adjusting.

Video on demand with scripts

pro tip

Script generator gif

Shooting your course video content

It will also require tools

If you want a top-quality production machine and set-up, here are the things you'll require:

  • Cameras and microphones (two at a maximum) together with the choice of a three or four-point lighting kit.
  • Learning Management System (LMS). The software contains video content, which is made accessible to learners. Examples are Teachable, Podia, and Kajabi.
  • . Video hosting platform that is ad-free for hosting, editing and recording. The platform also lets you add interactivity to educational videos, which you may add later on to your LMS.
  • Teleprompter. A display device that shows texts that move on the screen, in order to make it simple for people using the screen to take videos.
  • music pedal. It's a keyboard that's low-cost that is operated using the foot. It allows users to alter the orientation of slides shown to the user.

The perfect selection of video

Elise is adamant about:

1. Avoid lighting sources that are overhead, such as fluorescent lamps.

The shadows may appear unnatural when you look at your face. The light bulbs in fluorescent may flicker, resulting in the appearance of green. It could affect the look of the video and the quality.

2. Recording without sunlight

Natural light patterns alter throughout the daylight. If you record for a long time and the quality of light in the footage won't remain consistent, Elise warns. This is also a problem should you plan to copy sections of the same video into completely different versions.

3. Set your cameras at different angles

The second camera can't "just help you edit (which could be helpful regardless of whether you're using the program, or finish the job within a single go) but it aids in eliminating boringly looking at your teacher."
   
    "More importantly, a different camera is able to hide cuts" Elise adds. "So should you create presentations that are unlikely to go public soon, one way to hide the cut-out is to use B-roll or cut it with an alternate camera."

4. It is essential to keep your property tidy and free of clutter backdrop

Avoid bright colors such as magenta, yellow and orange, as they reflect light and could cause confusion for viewers. Choose neutral shades to create your background. These include grey, dark blue and white. They'll look fantastic on your camera, as they are soothing for your eyes.

Recording your online video course

The process of recording can naturally take a bit of nerve. If you've invested the effort and time to create your strategy, it shouldn't pose a problem.

5. Always make use of the Teleprompter

The Teleprompter is an excellent device to avoid getting stuck in a never-ending screen freeze as you figure to figure out the next action you must complete.
   
    It makes recording simple and helps with editing, but "it will also assist users to remain focused on the camera even when looking at the display of the Teleprompter." says Elise.

6. Make use of the music pedal to change between slides

"Instead instead of having the mouse or keyboard that's at your fingertips, you could make use of the music pedal in order to alter the playing of slides. This is basically similar to the idea of having a USB Bluetooth keyboard with a left and right. It means that the user isn't required to take out the mouse or keyboard to be able to use it."

Edit the videos that you own to edit

Make an effort to reduce the time required to edit your content. You must ensure that your audience are engaged with your content using these tips from professionals:

7. Make your text as precise as you possibly can.

8. Integrate B-roll video content order to ensure maximum participation

A method to get rid of the boring chat-head videos is to change cameras at an irregular frequency.
   
    Additionally, you can incorporate animations, graphics clips, slides and more to create recordings which are customized to give students with an experience that is immersive.

9. The interactivity layers

  • Enjoy a build-your-own-learning path
  • Check out the hotspots for video below for additional educational tools.
  • Jump between sections that are most relevant to the sections (useful to show videos on boarding to employees)

This results in interactive videos which increase the interest of viewers, which results in a higher retention. Furthermore, it is possible test the skills of your pupils through the creation of interactive video examinations.

Do you have the desire to design your own online education course?

Making videos that people can appreciate is as simple as

  • It is vital to identify the issue you intend to solve
  • Making the data into a coherent story
  • The content should be organized so that it makes it easier to comprehend and to comprehend

Keep in mind that using the proper tools will make it easier to create video of high quality. Additionally, they provide the most immersive learning experience.

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