Pricing Strategies to Fight Stagflation Price Strategies to Counter Stagflation
It's difficult enough to lead the company during a time that is characterized by high inflation or the recession. It becomes even more difficult when they're occurring at the same time.
This is stagflation -- and experts are forecasting that a stagflation period will extend into 2024.
It is possible that you're already looking for ways to lower the cost of your operations and change the overall strategy of growth.
And what is the pricing?
As Chief Product Officer Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR He always saw pricing as one of the most essential growth levers they employed in order to achieve their revenue goal.
And Kurt is of the opinion that iterative pricing can be an extremely effective method to use in market volatility.
In two one-hour interviews sales executives Todd Stellfox and Tony Markov each spoke to Kurt on pricing strategies that can work in volatile markets and beyond. Watch both of the interviews here and view highlights of each.
The Reasons You Can't Rely On You Competitors Price
How your competition could get incorrect about their product's value (2 minutes):
Strategic Pricing Strategies for Inflation as well as Foreign Exchange
Price positioning is based on buying power in the area (2 minutes):
What is the best way to price a brand new product?
How to write a formula to calculate the business value of a new service (4 minutes):
What do the US as well as Europe think about pricing differently
The past was that early-stage American companies were more concerned with capturing market share, and European companies felt issues with cross-border trade more strongly However, changes are taking place. (2.5 minute):
Pricing Strategies to Break Into New Markets
Strategies for horizontal vs. vertical expansion models (18 minutes):
Iterative Pricing
How the platform allows businesses to assess the pricing of their products (2 seconds):
Full Videos
Stream the full interview between Tony and Kurt for more on global pricing strategies:
Watch the entire interview with Todd and Kurt to learn more about how to determine the best value measurement and other revenue-generating opportunities different markets :
About Our Presenters
Kurt Smith, Chief Product Officer at
Kurt is the Head of product, payments, strategy, and corporate development for , as also the General Manager of Interactive Quotes (IQ). Prior to joining IQ, Kurt spent over a decade working with and investing in growth-stage software firms around the globe. In his professional life, Kurt has demonstrated a passion for aiding companies and people to discover and expand their own unique capabilities to reach the full potential. He has been associated with the fastest-growing software companies in the world as an Operating Principal at Accel-KKR. He's also worked on behalf of Fortune 100 companies while an Engagement Manager with McKinsey. Kurt began his career in FinTech as a Project Manager at Envestnet (NYSE: ENV) as the company grew to the point of the process of an IPO.
Todd Stellfox, Sales Manager at
Todd serves as the Sales Manager in North America at where he oversees an account Executives that sell 's product worldwide. The veteran has more than 12 years of work and knowledge in the payments and SaaS industry, and he is passionate about sharing his expertise with other people and helping clients and coworkers succeed. Todd lives within Charlotte, VT with his family.
Tony Markov, Sales Team Leader at
Tony has been the founding partner of the company's EMEA operations. He is currently is a Key Account Executive and a Sales Team Leader in Amsterdam, the Netherlands. With over eight years of working experience working in SaaS and the vast majority of which are within SaaS billing and payments, Tony is constantly immersed in projects that drive growth as well as discussions with SMB as well as Enterprise SaaS companies looking to grow.