Pricing Strategies to beat Stagflation Price Strategies that Combat Stagflation
It's difficult enough to steer a company through a period which is marked by the rise in inflation or recession. But, it's more difficult in the event that both happen at the same time.
This indicates stagflation that economists say that a period of stagflation is expected to last until 2024.
You may be looking at methods to lower costs or modify your overall growth strategy.
Is the cost reasonable?
A Chief Product Officer of Accel-KKR Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR The company always believed that pricing was one of the primary tools for growth that they employed to achieve their goal of generating revenue.
and Kurt is of the opinion that a strategy of pricing which is iterative is an extremely effective strategy in volatile markets.
In two one-hour interviews Sales leaders Todd Stellfox and Tony Markov talked to Kurt on pricing strategies that are able to perform even in the hardest and volatile markets, and much other topics. Watch both of the interview below, and then see the highlights of each.
Do not rely on what your competition's price is
The chances that your competitors will be incorrectly interpreted about their products' worth (2 mins):
Strategic Pricing to Inflation in addition to Foreign Exchange
Pricing position based upon buying capacity in the local area (2 minute):
What is the best way to price a new product?
Which formula do you need to write to calculate the business worth of the service? (4 minute):
What are the US as well as Europe think about pricing differently
Historically, early-stage US-based companies focused more on taking their share of the market, while European firms felt the issues of cross-border trade more intensely. However, things are shifting. (2.5 minutes):
Strategies to Price for Entry into New Markets
Strategies for horizontal vs. the vertical extension model (18 minute):
Iterative Pricing Using
The purpose of the platform is allow companies to assess their pricing (2 seconds):
Full Video
Listen to the whole interview with Tony and Kurt to learn more about global pricing strategies.
Listen to the whole interview with Todd and Kurt for further information on achieving an accurate value measurement as well as more revenue-generating opportunities in diverse market.
About Our Presenters
HTML1 Kurt Smith, Chief Product Officer at
Kurt is the head of Product, Payments, strategies, and corporate development, along with the General Manager for Interactive Quotes (IQ). Prior to joining IQ, Kurt worked for over a decade with and invested in the growth stages of software companies across the globe. As a professional, Kurt has been a committed advocate in helping businesses and individuals realize and enhance their capabilities and strengths to their fullest potential. Kurt was employed at several of the fastest growing software companies across the globe as an Operating Principal for Accel-KKR. Additionally, he worked for the benefit of Fortune 100 companies while an Engagement Manager with McKinsey. Kurt began his professional career as a FinTech as an Project Manager at Envestnet (NYSE ENV) during the time the company was growing by the announcement of the company's IPO.
Todd Stellfox, Sales Manager at
Todd is Director of the Sales and Marketing for North America at where he supervises account executives who market the product worldwide. This veteran is more than 12 years of industry and experience in the payment and SaaS industry. He is passionate about sharing his expertise to people and helping clients as well as coworkers achieve their objectives. Todd is a native of Charlotte, VT with his family.
Tony Markov, Sales Team Manager at
Tony has been the one who launched EMEA operations within EMEA. At present, he serves as an Key Account Executive as well as Sales Team Leader at the position of Sales Team Lead in Amsterdam The Netherlands. With over eight years of work experience on SaaS and the overwhelming majority of them involved in SaaS payment and billing Tony is constantly immersed into initiatives that help expand and is in contact with SMB as well as Enterprise SaaS companies looking to grow.
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